I would agree with the general sentiment on the board. Before the thought of advertising ever enters the new business owners mind, the new business owner needs to figure out who their target audience is. Online has the advantage in that it opens you up to a large possible audience, but you are a little fish in a very large sea. If that is your route then to get in touch with a SEO and content company is a must. There is a place for ads, but I personally think it is more valuable to be on the top of a Google search. As to SEO, I have done some business with Profitworks in southern Ontario, and I have had a really good experience with them. http://www.profitworks.ca/.
As for offline advertising, the question again is a matter of target audience. I do not know much about TV advertising, but I have done some with print in newspapers. The great thing about that is there are often local and genre specific publications. So just find your target and inquire on ad price. As for signs and signage, that is mostly a matter of finding a good sign maker, preferably one with experience, and working with them to achieve what you are looking for. Westmount Signs in Waterloo region is one I like. They are an all inclusive sign maker, doing installation, as well as pretty much any type of sign you could want. http://westmountsigns.com/index.php/products-and-services/?utm_expid=7053848510.T2bpsiYIS5GiyDNa3H0F8g.0&utm_referrer=http%3A%2F%2Fwestmountsigns.com%2F
Offline-more personalized, repeat exposure, long exposure time, visual memory
Online-longer exposure time, repeat exposure, recorded, portable
Simple: roll your food cart to where the hungry people are.
I agree with Darren, It depends on your business and your intended target market.
You best solution might be a blend. Make sure it can be quantified, measured, and
We need both,as my business is in trust some people still needs the face to face contact
As a small business person I do very little advertising. I have presence in our association directories and occassionally place a small ad in something that is very targeted for my business. The majority of my work comes through repeat business and word of mouth. I also feel that by giving back to the community- via presentations, and articles I also attract clients.
There isn't a simple answer for this one.
Effectively the question here is how do you create the best marketing or advertising plan. To do this, you need to know what your objectives are, KPIs, target audience and budget.
With that knowledge you should shape the approach that gives you best bang for your buck.
I worked at Argos and through our own media effectiveness planning we could analyse what channels were working bets for us. The simple answer was a mix, some offline including TV alongside well planned and implemented digital media campaigns (e.g PPC and affiliates).
The answer in smaller B2B companies would be completely different. It could be that attending or running their own events are more effective.
If you want to do things on a small budget, then social media, word of mouth and highly targeted activity on Google can be very effective. Again, it all depends on the KPIs you are trying to influence though.
I prefer to mix offline and online methods. Doing presentations offline is one of the best ways to market yourself or I do workshops. Next to that I advertise my business through emailmarketing, my website and Social Media.
I agree with pretty much everything everyone stated here. One thing I realize though is that I don't have any golden arches "M" attached to my businesses therefore making it more difficult to draw...
You have to utilize Customer Attraction Marketing. In today's society you must stand out and draw the masses otherwise you will spin your wheels both online and offline. Apple is one of the largest corporations on earth and yet in 2012 they spent 420M in advertising but <10% was spent in online marketing. So simply draw the people with customer attraction marketing. It's always better to be an invited guest rather than be an unwanted pest in marketing. I market home benefits packages as well as security systems most days and one of the most powerful things I use for marketing online and offline are incentive certificates. Here is one for you to view www.certsetcoffice.com/certificate/nathanjenkins .
Rocco I hope you don't mind but I put your name in the "Compliments Of" section just to show how they're customized per client name, business name, etc. I even go out on Saturday's handing these out to people and I'll have my phone # or website in that very section and let them know we're offering these certificates simply to call or visit the website. Simple, effective, and cheap!!!