How do you amplify great blog content?
I help a lot of clients manage their blogs, and I'm always looking for innovative and powerful ways to maximize their investment in each post. What's your favorite way to amplify great blog content and get the most out of everything you publish?
One of my favorites is to select about 8-10 'tweetable excerpts' from your blog content, and keep tweeting them during prime time (when most of your contacts are online) for days/weeks/months. On the day you write the post, send 2-4 tweets, and then keep on repeating 1-2 times every week for months. I've seen Buffer tweeting their posts even after 8-10 months after they were written.
I have also found that "sponsors" or colleagues that will support your blog through their own resources adds to the impact of a blog that only exists within your own platform.
All I can say Libby isto read the answers posted here several times. The information being provided by these knowledgable people is gold!
Create your own groups on FB and LI, manage and grow organically. Have a daily 5-10 minutes replying and interacting.
Have a 3-6-9-12 month plan of posts, sit for an hour on a weekend and manage your diary for the next twelve months with post ideas.
Original Images are well liked and help traffic.
Great replies from everyone. I have always used Social Web 2.0 Bookmarking Sites such as Digg, Delicio.us, StumbleUpon and many others. It is also a good idea to collaborate with other bloggers for reciprocal linking/branding, and also play your cards well with Linkedin/Pulse for added exposure.
As I dabbled in consulting and gathered information from my marketing classes, there are 2 resources (which you may already utilize) that help me maximize the quality and reach of developing content.
- editorial/content schedules and calendars
- marketing automation
These two tools usually work hand in hand with each other or can be used interchangeably. The calendars help provide direction and intention with each post, and allows you to effectively manage the deployment and curation of your content. Marketing automation, on the other hand, helps you as the marketer to be more proactive and intuitive to your client's (and their customers') purchasing behaviors, and allows you to tailor highly targeted content to them and anticipate their next actions.
Hope this helps!
There are a TON of great answers here. Ill take them all a tad further.
1) For most any business, all of their blog posts will focus in on their company in some way or another, to say that they are all "linked." Most people forget that INTERNAL linking is such a crucial thing for SEO especially in blogs because the sitemap is very bland when it comes to internally linking on blogs. Your blog should always link to one or two other blogs on your site, provided the context and link make sense.
2) "I want to do email marketing but I don't know what I would send people on a weekly, bi-weekly, monthly basis" HELLO!!! I get this all the time and 80% of the time get a contract for email marketing in addition to content writing.
You LITERALLY are writing the content anyway, just write a short blurb with a "read more button" and some graphics and you have an e-blast.
3) Facebook/LinkedIn groups- i cant stress this enough. I am apart of no less than 40 "small business owner" Facebook groups and about 30 in LinkedIn. These are highly targeted groups full of either business owners or marketers. Post your articles to the niche groups in your target market.
******ONE STEP FURTHER******
The coolest thing about posting to social media is that if someone likes or shares your post, you know exactly who that person is. CONTACT THEM DIRECTLY. It blows my mind that no one takes this next step. If i post about website design and someone likes it, you can bet I am sending them a direct message asking how I can help them out.
Try Taboola or Outbrian. They are great for amplifying content.
try VCBuzz.com and MyBlogU.com
Push links out to your social media contacts and post news to social media groups that are in the relevant niche.
Please do NOT post a blog link on a Facebook business page. It will get very little exposure and clog your page with content the algorithm does not favor. If you are using social to amplify you must use social that actually favors link content. Twitter is great for this particularly if you include a native uploaded video introduction. LinkedIn groups are a hub for blog links. If your client can dedicate an Instagram page with PROFESSIONAL photos to promoting their blog that works wonders. Pinterest is the mother of all blog sharing social media sites. There are also several websites that serve as communities for bloggers who share each other's content on a regular basis. If you plan on using social to amplify please consult a social media marketing strategist first, I see a lot of great bloggers expel a lot of wasted energy on poor social media marketing decisions.