How do you amplify great blog content?
I help a lot of clients manage their blogs, and I'm always looking for innovative and powerful ways to maximize their investment in each post. What's your favorite way to amplify great blog content and get the most out of everything you publish?
Behind the scenes on my site I've used atcontent to allow other bloggers a chance at reposting my content. Broadednet to put inexpensive credit based rewards for reposting my ads. Mostly the trick seems to be having what you need on the article itself to get the potential customer to a sales page. (If you use a similar strategy) So stylized links or on post widgets, coupled with the right incentive to click. I haven't done as much of that as I could or should but even now am seeing the value of this thinking.
An outstanding free service I use for helping me get 2-3 times more social shares for blog posts is Triberr.com. I cannot recommend their service enough...and it's free :)
Like the others have said, leverage social to amplify the message. But, don't forget to revisit the content again down the line. It's pretty easy to remember to Facebook this and Tweet that when your blog post first goes live. But, don't forget to schedule it the next day, week, month, etc. after that. Some of the traction we receive isn't from recently posted blog posts, but ones that have been re-shared several months later. A strong content calendar will help them keep track of what is being shared and when.
Also, depending on the content, paid promotion can help. With long form content, or lead generated content, paid promotion can be helpful and pretty cost effective. If there are certain people you want to see your messaging, try creating a specific demographic or list of influencers you want to see your message. Then, you can target them with Promoted Posts on Twitter, Sponsored posts on Facebook, etc.
John mentions exactly what I would...now to get the best SEO impact from a blog is to - always post an article or post on your website first, then distribute it on LinkedIn (post) and LIGroups (especially if it is business related), Google +, Twitter, Facebook, etc..
As John noted include it in a newsletter or send it directly and specifically to certain contacts...even send it to other bloggers or publications, pitching to them that your article would be great for their readership (modify it a bit as they like to have unique content)...John's other note about an image is good - expand from just using the Title and use specific lines or details from the article as status updates, tweets and images...linking to the full article. Note those images can then extend your reach to Pinterest and Instagram..
Now - before you get totally overwhelmed, make yourself a Content Distribution Grid - so you can keep yourself sane and organized, i.e.:
Article Title LinkedIn(m/w) LinkedInGroups (t/th) Twitter (m/w/f) FB Pinterest
#1 X X X X
#2 X X X
Let me know if you don't understand this...
I'm not as good at doing this as others; but seeing that content gets posted on my website, Facebook, mosaicHUB, LinkedIn, Twitter and Google+ would be a pretty good start. Ultimately, I have it in my mind that I'm writing a book. I even have a working title: "Secrets: The Hidden Magic of Web Design, Social Media and Information Technology." - The Pragmatic Web Designer
Social networks are the easiest way, but there's a lot of noise. Just posting to your own Facebook/Twitter/etc. is a decent start but for better pickup:
- Send it to specific colleagues and friends you think might be interested. Not a big blast, and not every blog entry to the same list - take some time to really think about who would like it (or has their own readers who would like it).
- Link to it on message boards, LinkedIn groups, Reddit - but again, very selectively. And participate on other posts wherever you do link it so you're part of the community rather than just someone spreading their own stuff.
- One trend I've seen lately is putting blog entry titles in an image and sharing that with a link. That makes it more appealing on visually-oriented networks like Pinterest.