How do you choose the right business name?
I am looking at starting my own consultancy business in the future and want to understand how I can start it up with a memorable name that when people think of needing the IT consultancy services that I will provide, then my business name comes to mind straight away or returns a high search result in search engines.
A name should not
1. Restrict your business model in future...i.e furnitureshop.com can/should not sell cosmetics
2. Be very long.. i.e Devonitconsultants...imagine your domain name devonitconsultants.com
3. Incase you plan Global then domain name should not be .uk , .us etc..
Go through a brainstorm session with friends that know you on a personal level. You will be amazed what ideas may come out of that session. Create a name that means something special to you.
A good idea before you start your brainstorming is to identify product ideology. Many good branding names have come from the conceptual force behind the product...not the product offered. To sell a product requires a reason for the buyer to invest and this is above and beyond a list of features available (but you can add those to your list to draw names from as well). Enter into the marketing of not just "what" you wish to sell but "why" someone should by the product- and you might find that a memorable name arises
An ideal business name reflects what you do and who you are (it is seldom a good idea to use one's own name as the name of your business as it does not say what you do). P.
Decide first if your focus is on security, or topography, and name accordingly. I.E. ANTI-(Name) with warning signish logos, versus Omni-(Name) with smooth tech fonts and so on.
Wishing you a Successful Business...It is really wonderful start, before starting the Business thinking about the name which is very important to a Successful Business Person. Whatever you do for your business, it should be naturally Search Engine friendly. I mean selecting Business name, Social Media Networking and etc. You can get advice from SEO Expert and Social Media Marketing consultants. SEO Expert will do Keyword Analysis and select a Search Engine friendly advice. Usually people will take advice from SEO Professionals after they start the Business and Developing the Website. The best idea is doing these import things before executing it.
Example: One of my client's doing Company Formation and Company Registration. Their company name is "My Company Formation" and Website is http://mycompanyformation.com/ and one of the page is http://mycompanyformation.com/company-name-registration-in-india, Face book URL is http://www.facebook.com/mycompanyformation and their logo spell is MCF. Here company name, URL, SMN and Logo are Search Engine friendly, Catchy and a memorable Name by your Targeted Customers.
Company name not only being Search Engine friendly which will help others to understand what business you do, so it should be also catchy, a brand name and short & sweet. When you do this though it is a new business, you can start it up with a memorable name that when people think of needing the IT consultancy services that you will provide.
After these important basic steps, should think about how to grow your business and get more traffic to your new website. Please refer my article http://seo-expertz.com/improve-business-growth-sales-productivity-improvement.html.
Before book the domain name consult a SEO (Search Engine Optimization) Specialist which will give you a SEO Friendly website. Please refer http://seo-expertz.com/seo-friendly-website-designing-development-company.html
Please contact me for any further clarification. Advanced Congratulations for your Successful Business.
Use short easy to spell words or words that are commonly searched and identifiable, or include the aspect of the industry ie consulting in your business name for better search
Read Trout & Ries, Positioning. The all time classic on the subject. A word with 4 letters is best such as Ford. Second best is 5 and then 6. We use Simply, 6. Watch out for long names or you become GM not General Motors. IBM has a lot to answer for by making initials seem to be OK. HP has the same issue; Dell, Apple, and Google got it right, not surprisingly...
Naming is an art...Names fall into a couple of categories:
1) Based on the owners name - SDM Marketing (my initials) or Michelson Marketing Group or Proctor & Gamble (P&G)
2) Made up name - Nike, Amazon, ...has no meaning with the product/service
3) Based on the product/service - Dunlop towing, Hong Kong Tai, Transportation Choices
4) Combinations - Zookbinders (owner's name is Zucker and his company does albums/binding),
If you'd like to discuss more, please feel free to contact me through linked -
Or work with someone like me [ahem] who leads you in a process of unmasking the true essence of your brand to discern and discover your business's resonant name. When your brand: name, tagline, logo, color scheme, website, marketing copy, reflects the mission and purpose you bring to your business, it will create the foundation of a brand that's not only strong and memorable, but that in fact attracts in a deep and lasting way the clients you are meant to serve, and no one else.
Who do you want hiring you in your consultancy? Let your brand speak to them.
Everything I do in branding starts with defining your ideal client so that everything is directed at them.
Creating a memorable name is developed over time. Creating a relevant name can be done straight away. Returning high search engine results is about your domain name and your key words etc in your website and other related web properties. Your domain name doesnt have to be your business name, you can be creative. Pick something that is meaningful to you and your purpose as a name. Nike is the greek god of victory (perfect for a sports brand!).
When you say "business name," I presume you are referring to the name that not only or not necessarily identifies your business, but rather the name that identifies the services you are offering and selling. That name is technically a service mark, or "brand" in business jargon, and is legally distinguishable from the name of the company itself, a/k/a the "trade name." The trade name and service mark could be the same but the important point here is to note that the name you select to register with the Secretary of State, which is a trade name, does not necessarily mean the name is available as a service mark. Therefore, whichever name you want to select as a service mark should be searched by a qualified trademark attorney to ensure 1) that you are not inadvertantly infringing another businesses' mark which could result in your being forced to change the name; and 2) the name is different and distinctive from other businesses in your field which makes your exclusive rights to the service mark easier to enforce.
That distinctiveness of the name or service mark that you select also relates to the memorability of the name that many have advised because the more unique the name, and the less the name has any meaning relevant to the service, i.e. the less the name could describe the service, the stronger that name should be in enabling consumers to associate it uniquely with your business. If you need to have some form of descriptor in the name that conveys the nature of the service, it is better to use the descriptor in addition to the name you select. Thus, using an example someone else used to answer this question, a name like Kodak that was used to identify photography goods and services is one of the strongest forms of service marks. Kodak would use a word like "photography" or "film" with the mark to help consumers understand the nature of the business, thereby leaving the Kodak name to clearly refer to the goods and services offered by the Kodak company.
Please note that this answer derives from a legal perspective as opposed to a business perspective which might explain any inconsistencies with prior answers.
While I agree a name in itself is not going to create a brand, but choosing the right name is important. Every one can not turn a Nike or Apple into a brand. Specially if you're starting small, you need to make sure your name makes sense and gives the customers a clear idea on what you are into.
Here are some rules you may use to find your name:
1) Make it short - 1-3 word is good
2) Make i meaningful or at least catchy...3) Make it easy to pronounce.
4) Chose a country specific domain unless you want to offer your services to the whole world. Choosing country specific domain has an advantage in rankings
5) Using irrelevant words is not good idea, however you can combine different words to create new words or slightly morph them. Sometimes you may even combine words from different languages to make a unique name. For example
6) Sometimes you may chose the words to convey what you want users to feel when they see/read your business name, like twitter, flurrr, yahoo, etc
7) Validate your name - speak out the name to your friends, colleagues, family and ask them to write down the spellings and say it back. This way you know how easily people will understand and remember it.
For example, here are some names we discovered recently:
1) TutorCity.in - A portal to find tutors in India
2) Flurrr.com - We morphed the word Flurry, while utilizing its meaning.
3) Emmigra.com - Immigration Consulting business
Hope this helps.
you want something that is not too long and easy to spell so you are easily found on the internet.
Boyd...I would strongly suggest you do not invest a great deal of time or money on this right now, since you are in the pre-start up phase. The number one mistake my clients make is spending a lot of money on branding and marketing, without any investment being made in defining their business strategy, value proposition, purpose, etc...and it is that which your brand should be based. Then if you want to get creative in developing a memorable name/slogan/logo, go for it. If not, you can get into business for a year or two and find yourself reworking, respending and reworking your brand.
Real life example - my business. I too am a consultancy. When I first started, having just left corporate, I thought my brand was one thing - and I spent a great deal of money branding The Boas Group as my company name and brand/logo/etc. I then went and spent a great deal of money on business cards, brochures, website, etc...on that brand.
However by the second year and already working with a dozen or so clients, I determined that the brand did not represent who I was, and what my company stood for. And I found myself rebranding totally - which is today's Ball of Fire Consulting. I had to reinvest to update everything.
So, take it slow...get out there and start building your business - certainly with a name, value prop, etc...but give it time to evolve and then invest. You do not want to burn through your cash on that upfront - burn it from prospecting and building your business.
Make sure the .com (without dashes) is available and that the name is pronounceable - those are my only 2 criteria. To me, a name is what you make it - the name doesn't create a brand on its own.
business name is not a criteria now for seo in fact no person knows where seo is heading choose a good name for yourself and follow the normal seo practices and principle i see guy who all their sites were deindexed recently by google and they have started selling courses to people on how to get rid of penalty if they were good why was their sites deindexed do not listen to them continue doing your seo the old way there is not magic now to modern day ranking in google follow the old rules it will help you thanks
I agree with the comments that say make your name and logo something that people will remember, but it goes beyond that. If you look at the name Nike and the simple swirl tick logo, on its own it doesn't mean a thing, but they have created a brand that we now instantly recognize. Same goes for Apple. So brainstorm some names, google them to see if someone else is using the name and search for the domain vacancy at the same time. After that decide the core structure of your brand, what make you different. Now, you have a name, some idea of your brand, now you can get a logo designed that incorporates this and you are on your way.
Brand awareness, however, takes time. You are your living, breathing brand so make sure in every marketing way (web, blog, social media etc) you represent your brand's core structure.
Rule of thumb - make it memorable. Which one sounds more interesting?
Byron Web Design Agency
Slippery Fish Designs
I have a feeling that Slippery Fish is going to be remembered because it is different. Not to mention, it actually helps you create a brand that might be a little more quirky. People ask me all the time - How did you come up with ZeroZen Design. I tell them the story "Well, it happened one night when I was 3 or 4 beers in and living in Spain..." There is a reason to talk about it. People are curious. You are on the right track. Keep it memorable, something that will look good in the search bar, something you might be able to come up with unique logo for, and something that will represent you the way you want to be seen.
Hope this helps! Message me with any questions.
Here's three quick tips to help you on your way:-
1) Think Website - your domain name should ideally be the same as your domain name, so look for a domain that's available for your market.
2) Work with Search Engine Optimisation - as you're an IT consultancy services business, it's useful to use relevant keywords like "IT" as part of your business name, and (as per point above) therefore replicated in your domain name. By doing this and inserting the same keywords into your page content, this will help your website move up the search rankings
3) Consider Social Media - Once you've chosen your name, set up social media accounts for your business and get active on them - again, your social interactions will not only help promote your website, but will also feature in search results. Feel free to contact me further about this when you're ready as it is my area of expertise.
Here's wishing you and your business every success!