How do you choose the right business name?
I am looking at starting my own consultancy business in the future and want to understand how I can start it up with a memorable name that when people think of needing the IT consultancy services that I will provide, then my business name comes to mind straight away or returns a high search result in search engines.
A name should not
1. Restrict your business model in future...i.e furnitureshop.com can/should not sell cosmetics
2. Be very long.. i.e Devonitconsultants...imagine your domain name devonitconsultants.com
3. Incase you plan Global then domain name should not be .uk , .us etc..
Go through a brainstorm session with friends that know you on a personal level. You will be amazed what ideas may come out of that session. Create a name that means something special to you.
A good idea before you start your brainstorming is to identify product ideology. Many good branding names have come from the conceptual force behind the product...not the product offered. To sell a product requires a reason for the buyer to invest and this is above and beyond a list of features available (but you can add those to your list to draw names from as well). Enter into the marketing of not just "what" you wish to sell but "why" someone should by the product- and you might find that a memorable name arises
An ideal business name reflects what you do and who you are (it is seldom a good idea to use one's own name as the name of your business as it does not say what you do). P.
Decide first if your focus is on security, or topography, and name accordingly. I.E. ANTI-(Name) with warning signish logos, versus Omni-(Name) with smooth tech fonts and so on.
Wishing you a Successful Business...It is really wonderful start, before starting the Business thinking about the name which is very important to a Successful Business Person. Whatever you do for your business, it should be naturally Search Engine friendly. I mean selecting Business name, Social Media Networking and etc. You can get advice from SEO Expert and Social Media Marketing consultants. SEO Expert will do Keyword Analysis and select a Search Engine friendly advice. Usually people will take advice from SEO Professionals after they start the Business and Developing the Website. The best idea is doing these import things before executing it.
Example: One of my client's doing Company Formation and Company Registration. Their company name is "My Company Formation" and Website is http://mycompanyformation.com/ and one of the page is http://mycompanyformation.com/company-name-registration-in-india, Face book URL is http://www.facebook.com/mycompanyformation and their logo spell is MCF. Here company name, URL, SMN and Logo are Search Engine friendly, Catchy and a memorable Name by your Targeted Customers.
Company name not only being Search Engine friendly which will help others to understand what business you do, so it should be also catchy, a brand name and short & sweet. When you do this though it is a new business, you can start it up with a memorable name that when people think of needing the IT consultancy services that you will provide.
After these important basic steps, should think about how to grow your business and get more traffic to your new website. Please refer my article http://seo-expertz.com/improve-business-growth-sales-productivity-improvement.html.
Before book the domain name consult a SEO (Search Engine Optimization) Specialist which will give you a SEO Friendly website. Please refer http://seo-expertz.com/seo-friendly-website-designing-development-company.html
Please contact me for any further clarification. Advanced Congratulations for your Successful Business.
Use short easy to spell words or words that are commonly searched and identifiable, or include the aspect of the industry ie consulting in your business name for better search
Read Trout & Ries, Positioning. The all time classic on the subject. A word with 4 letters is best such as Ford. Second best is 5 and then 6. We use Simply, 6. Watch out for long names or you become GM not General Motors. IBM has a lot to answer for by making initials seem to be OK. HP has the same issue; Dell, Apple, and Google got it right, not surprisingly...
Naming is an art...Names fall into a couple of categories:
1) Based on the owners name - SDM Marketing (my initials) or Michelson Marketing Group or Proctor & Gamble (P&G)
2) Made up name - Nike, Amazon, ...has no meaning with the product/service
3) Based on the product/service - Dunlop towing, Hong Kong Tai, Transportation Choices
4) Combinations - Zookbinders (owner's name is Zucker and his company does albums/binding),
If you'd like to discuss more, please feel free to contact me through linked -
Or work with someone like me [ahem] who leads you in a process of unmasking the true essence of your brand to discern and discover your business's resonant name. When your brand: name, tagline, logo, color scheme, website, marketing copy, reflects the mission and purpose you bring to your business, it will create the foundation of a brand that's not only strong and memorable, but that in fact attracts in a deep and lasting way the clients you are meant to serve, and no one else.
Who do you want hiring you in your consultancy? Let your brand speak to them.
Everything I do in branding starts with defining your ideal client so that everything is directed at them.