How do you feel about SMS (Text Messaging) Marketing?
We wrote a post on the Advantages of SMS Marketing (http://bit.ly/14947ZM) recently. We have had a large response to it on LinkedIn and other sites we have shared it on. As entrepreneurs and business owners, have you considered SMS Marketing? As a consumer, how do you feel about getting marketed to via sms? Please share your thoughts!
Not any more. Though the cheapest way to touch a customer, it is a groping them.
It's kind of annoying when you look at it from the point of view of a customer.
I use SMS Marketing and we apply the double optin rule, offer first for your new prospects and then a follow up sms with a description and another optin. We also use it on conjunction with all of our marketing, on the bottom of emails, youtube videos, websites etc, they are great for trade shows offers!
You asked "As a consumer, how do you feel about getting marketed to via sms?"
It's not surprising some comments said "no," loud and clear. I think you could have asked "As a consumer, how do you feel about opting in to receive marketing offers via sms?" Or "As a consumer, do you want ability to interact with businesses via SMS?" Maybe, just maybe, you'd get a different consumer reaction.
For SMS marketing to be effective you must employ best practices for same, the most important of which is to have an opt-in and opt-out program and a enticing CTA. You must organically grow your own database of subscribers. If not then your SMS messages would be viewed as SPAM.
SMS results in one of the best ROI when done properly taking into consideration the dat/time which you are sending out your SMS. Your offers must also be targetted to satisfy a need of your audience.
When I want to get an important alert, message or campaign out fast SMS is my #1. Many mobile phone users cannot resist checking their SMS almost as soon as they receive it and if they are in a conducive position they will definitely respond to your CTA.
I feel fine about it if, and ONLY IF I opt in. You should not be sending sms to anyone who has not opted in--it's likely a privacy violation. Take a look at the class action suit against Papa Johns: http://articles.latimes.com/2012/nov/14/business/la-fi-mo-papa-johns-spam-lawsuit-appreciation-20121114
There's a right way to market with SMS, and there's also a wrong way to do it--and doing it wrong can be super costly.
Sounds like some of you have been getting illegal texts. Any company that runs a legitimate text messaging campaign only does so to people who have opted-in and therefore would not be intrusive. Anyone who doesn't want to receive great offers by text simply doesn't ask to receive texts by opting-in.
With 97% open rates, coupon redemption rates ten times higher, the ability to share great offers with anyone, the ability to bring in customers within minutes, rewards to existing customers, and more... who could possibly think a "legitimate" text marketing plan is anything but fantastic???
I agree with Clive and Ryan and personally think it is intrusive. I've only received a few marketing text messages, but I'd be concerned with getting a lot. I'm not saying whether or not it's effective. It's actually interesting to read some of the responses saying that it is proving to be an effective mode of marketing. I did send a code in for a coupon while I was at Macys and I saved a lot of money through a text message coupon code they sent back. Overall though, I prefer my text messages to remain ad free.
I noticed that the companies highlighted in the article are major corporations who have the budget to set up a program, with all the necessary opt-in and other privacy compliance. These companies were also B2C marketing. Smaller companies may find it an expensive marketing tool to set up and monitor.
My clients are B2B. When queried about SMS marketing, they disliked the interruption in their day, and having to scroll and delete sales messages to get to the business communications they wanted.
As a consumer, the only text messages I have opted in for are those from my financial institutions to alert me of any problems. They are not allowed to attempt to sell me through text either.
Good question! I'm not a fan of SMS marketing. As a consumer, it's annoying ... and as a marketer, there are spam issues (unless someone specifically opts in) ... plus I find that people are more likely to refer back to email messages to remind themselves of the event's details.