How do you find your company's social media "voice"?
Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique style, while others fall flat.
How do you go about finding your company's online "voice" without sounding too cheesy or forceful? How important is it to even create that social media voice? Once you have it, how do you maintain it?
Expert Answers
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Mar 17, 2021
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Jan 30, 2021
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Jul 13, 2020
Personal development is key to understanding this and creating a specific voice. The voice after all is who you are communicating to and what value to add to your clients, customers and communities. Many good answers here, but one thing that has worked for us always is to narrow down the personas and the options. Works better and plus... test test.... if your clients dont like your companys social voice... tweak... change... improvise until you get it right !
Jul 12, 2020
When you want to find your social media voice, the first question you should be asking yourself is: How do I stand ut from the rest. There are many companies that sell products or offer the same service as you. If you can't do it, find a social media manager like me to do it for you. But first, here are some key tips that will help you:
Start by identifying the brand persona. I know this can be one of the hardest things especially if social media is not your thing. But hey, it' not different from what your company does. You and your team should find the answers to these questions below. It's only then that you will find your voice:
1. How do we want people or our audience t describe us?
2. Who consumes the content we create and how does the audience look?
3. What are our core values?
4. How do we want to be seen and what reputation do we want to have?
5. Is your audience on social media and do they communicate with you? For example, do they share feedback about your products or services on social media? Do they enjoy memes or how-to posts?
6. What makes your brand different from the others? (Remember I said there are many offering the same service)
7. What do you want to get from social media or whichever platform you are using?
For instance, write like you speak: Avoid using jargon when posting on social media.
A good example is this: I'm a virtual assistant that focuses on helping business owners, coaches, speakers, and consultants set up systems in place to run their businesses.
I also help take care of the mundane tasks that you don’t have time to and let you focus on your genius zone by providing customized services that fit and suit your business model.
That's how I want to be described or known.
Once you have the answer to the above questions, I don't think you will find it hard to maintain the tone.
Feel free to ask any questions you may have:
Many thanks,
Ludiah Virtual Assistant & Trainer
Founder Writers & Spire Solutions
Jul 10, 2020
When I have to solve this task I did it this way:
I imagine the company as a person on the party, I started visualizing how the person looks, acts, what were the person's main characteristics, etc.
In my imagination I draw an extroverted person with own style of jokes and clothes. I imagined how this person would communicate and used it in my social media campaigns.
Something like this. Try this method, it may help you.
Jul 10, 2020
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.
Developing a unique voice and style for your brand is the perfect way to stand out from the crowd and make a real connection with your audience. If you’re careful to use this branding consistently across all your social media channels, you’ll be boosting your visibility and making your business more memorable at the same time.
Jul 9, 2020
Great question!!
Find someone within your company who is both knowledgeable and entertaining, someone that everybody likes. The approach I would suggest to not sound "forceful or cheesy" is to make your number one priority in your posts all about how great your customers are. Brag on how amazing their ideas and achievements are. When you do refer to your company in posts, you should make it all about how great your employees are. Brag on how great of a team you have and what all they are capable of.
In my opinion, having a social media presence is a very important part of running a business in today's world.
Content is key!! Always have good content and post regularly. Side note to that... People seem to really enjoy video posts.
Hope this was helpful,
Cody Crane
VP. FL Crane & Sons
Podcast Co-Host for Couple of Subs Podcast