How do you find your company's social media "voice"?
Social media is so important for small businesses these days, but you don't want to sound stilted or fake. Some companies like Wendy's do a great job of using social media with their own unique style, while others fall flat.
How do you go about finding your company's online "voice" without sounding too cheesy or forceful? How important is it to even create that social media voice? Once you have it, how do you maintain it?
More than 70% of users make a purchase decision based on the brand's content on Instagram. This fact is hard to argue with: remember how often you yourself, bypassing the five screens with text on the site, searched for hyperlinks to go to social networks. That happens regularly because it is often on the pages in Instagram, Facebook and Twitter, you can find comprehensive information about the company. But this is, of course, if the brand is able to speak the same language with the audience. Read more here.
Voice — the brand's personality, you can say its character. It is selected once and for a long time. Tone is part of the brand's voice, its mood. The tone gives the voice a special tone depending on the audience, the situation, and the communication channel. Thus, each brand has one voice and many tones.
I always recommend carefully selecting the message and strategy in social media to get the right reputation in social media.
It is important for business to be online and have active social media profiles. This is actually one of the most important ways of how we communicate with the customers. I recommend checking this resource https://eduzaurus.com/free-essay-samples/social-media/ that offers essay samples for students on the topic of social media.
try to make content engaging.
Just getting cheap likes will not help much.
Personal development is key to understanding this and creating a specific voice. The voice after all is who you are communicating to and what value to add to your clients, customers and communities. Many good answers here, but one thing that has worked for us always is to narrow down the personas and the options. Works better and plus... test test.... if your clients dont like your companys social voice... tweak... change... improvise until you get it right !
When you want to find your social media voice, the first question you should be asking yourself is: How do I stand ut from the rest. There are many companies that sell products or offer the same service as you. If you can't do it, find a social media manager like me to do it for you. But first, here are some key tips that will help you:
Start by identifying the brand persona. I know this can be one of the hardest things especially if social media is not your thing. But hey, it' not different from what your company does. You and your team should find the answers to these questions below. It's only then that you will find your voice:
1. How do we want people or our audience t describe us?
2. Who consumes the content we create and how does the audience look?
3. What are our core values?
4. How do we want to be seen and what reputation do we want to have?
5. Is your audience on social media and do they communicate with you? For example, do they share feedback about your products or services on social media? Do they enjoy memes or how-to posts?
6. What makes your brand different from the others? (Remember I said there are many offering the same service)
7. What do you want to get from social media or whichever platform you are using?
For instance, write like you speak: Avoid using jargon when posting on social media.
A good example is this: I'm a virtual assistant that focuses on helping business owners, coaches, speakers, and consultants set up systems in place to run their businesses.
I also help take care of the mundane tasks that you don’t have time to and let you focus on your genius zone by providing customized services that fit and suit your business model.
That's how I want to be described or known.
Once you have the answer to the above questions, I don't think you will find it hard to maintain the tone.
Feel free to ask any questions you may have:
Ludiah Virtual Assistant & Trainer
Founder Writers & Spire Solutions
When I have to solve this task I did it this way:
I imagine the company as a person on the party, I started visualizing how the person looks, acts, what were the person's main characteristics, etc.
In my imagination I draw an extroverted person with own style of jokes and clothes. I imagined how this person would communicate and used it in my social media campaigns.
Something like this. Try this method, it may help you.
About 83% of B2B businesses in North America use social media as a marketing tool. That’s a lot of ‘noise’ you’ll need to cut through if you want to make a lasting impression. To give yourself a fighting chance, it’s crucial to create a strong social media brand voice.
Developing a unique voice and style for your brand is the perfect way to stand out from the crowd and make a real connection with your audience. If you’re careful to use this branding consistently across all your social media channels, you’ll be boosting your visibility and making your business more memorable at the same time.
Find someone within your company who is both knowledgeable and entertaining, someone that everybody likes. The approach I would suggest to not sound "forceful or cheesy" is to make your number one priority in your posts all about how great your customers are. Brag on how amazing their ideas and achievements are. When you do refer to your company in posts, you should make it all about how great your employees are. Brag on how great of a team you have and what all they are capable of.
In my opinion, having a social media presence is a very important part of running a business in today's world.
Content is key!! Always have good content and post regularly. Side note to that... People seem to really enjoy video posts.
Hope this was helpful,
VP. FL Crane & Sons
Podcast Co-Host for Couple of Subs Podcast
This is a good question but you should ask more depth. For example, “ should you be the attractive character for your company?”
This is an important decision, one made by looking far into the future of the company and where you want to take it. Just know, if a business is tailored off your face, it can be harder to sell the company to a buyer in the future cause they can’t change it, you see? So with this in consideration, You have two options..
Be the attractive character: if you want to be the attractive character than you probably want to keep the business forever. But you should know, it’s harder to sell a company if your business is branded by your specific self. My example, Apple, Microsoft or Nike don’t have the original founders as their AC (granted some might be dead but still true nonetheless). And look how much each company is worth, it’s hard to say the same for a personalized company that is bought by another company, cause then they would have to rebrand and that is a tremendous amount of effort. I named my marketing Agency Essential Media Marketing LLC Because “Essential” describes it just in the first word, and “Media Marketing” describes the business type. But also I wanted it to have a different name other than my own just in case I sell it down the road, and start a new business.
Dont have an attractive character: this way if you don’t have an AC, you can have more flexibility with whom you sell it too and also your very own legacy. Billy Gene is marketing inc, Grant Cardone (Cardone University, Cardone Capital), Tony Robbins (Robbins research international). These guys probably have a lot more sentimental connection to their businesses. I like to think of being a business owner as a parent and the business is your baby. As the parent we tend it every single day, give it out money, undivided attention and massive amounts or energy in order to grow it.
Ask yourself which direction you want your business to go in the future and decide based on that, and how you think your future self will too. Always have the long game vision nice and sharp and consistently exercised because that is what keeps a company from rising or falling.
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