How do you follow up with your customers?
I've been sending "Just checking in" emails as a follow up to my customers but I haven't seen a good response rate back. Are there more compelling ways I can remind my customers of us and get their attention back?
Just make maximum use of social media such as tweeter facebook, google+, instagram etc to touch your customers instantly.
The money is in follow-up. Just checking doesn't work. You should try to offer more value and apply soft scarcity.
You are following up with 'known to buy' prospects, so this is what the term Drip Campaign refers to. It is making contact consistently and regularly with people known to buy.
The trick is to compose the follow-up communication the same way you should compose a marketing message. You have to get their attention, say something that keeps them reading, help them understand how you have a solution, and suggest an easy, no-risk next step for them.
If the person recognizes your name, a subject of "Just Checking In" probably stops them from reading any further. Your subject line, as well as first line of your message, has to hit a "hot button" of theirs -- e.g. a problem you know they have and don't want, a fear, a desire, etc. If you are selling marketing expertise, your subject line might be "Still needing more leads for your business?"
Your next statement must KEEP them reading (i.e. engage them) by letting them know you have a solution. "I have 10 simple no-cost techniques to get more leads - and here is one of them." Whose not going to keep reading to see the one. You can save the other 9 for future individual follow-ups (drips).
Then briefly explain the one technique and end your communication with some low-risk next stop to get them closer to you. "If you'd like to see all 10 techniques, order my free video..."
Just 'touching base' with prospects is not good enough with all the messages everyone gets these days. It has to be well-crafted and something they will actually read. Statistically 80 - 85% of people who buy do not do so until somewhere between the 5th and 12th touch. Therefore, KEEP DRIPPING!
I recently did an online training event about "How to Create KILLER Marketing Messages", that includes the things I've mentioned above. It's great stuff, and you can get it by going to this link: http://bit.ly/23y5dCs
I hope this was useful.
Appreciation wins out over self promotion every time. And nothing gets a customer or prospects attention more than a personalized greeting card through the postal service.
Our service is about appreciating customers easier than ever before so that they remember us on a personal level. We can actually harness the power of our cell phone to reach out and thank our customers and prospects in a personal and powerful way. The end result is building a nurturing relationships so that we transform ourselves from "a guy" or "a gal" in the industry, to "a friend" that people know, trust, and recommend to others.
Yes, I would like to know the answer to this as well.
Of course there are great ways to keep customers engaged. The way I usually do it is picking up the current event (my target audience would be interested in), then tell a story around that event, relate that to our business and ask them to take an action. If you use this formula, you'll find your engagement rates shooting the roof.
The worst thing you can do is to send boring emails. It will turn people off and you will more unsubscribes.
Best indicator that you are writing great emails is people reply and respond to them.
Hope that helps.
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Less is better when it comes to email follow ups. 1-2 max over the whole sales period is normally enough. Carefully scheduled and communicated followups by phone are most personal and the way to go if your type of business and product allows.
If you want to follow up with your customers and wanted to have a positive feedback then send them not only a follow up message but a message with a great content with it. I'm sure they received a lot of "Just Checking In" emails not only from you, but also from other marketers who offers their services too. Try to come up with a plan on how to have a quality message that can make your customers click for the replies. Do the storytelling. Have something unique that can attract customers. Do not only offer them your services, but also update them with news regarding on their industry. You can also use email marketing software to track the emails you have sent, to know the click rates and open rates. There's also a possibility that your email messages were considered as spams that's why you don't get those replies you wanted.
Email marketing is effective in connecting to your audience. Study and explore for new things and ideas that can help in your email marketing campaign.
If you don't have a consistent email marketing plan in place, it's time to start! Instead of just asking for business (the Just Checking In email dilemma), you are, instead, showing up in their inbox with content that's helpful and relevant to them (hopefully). And not only are you showing up in their inbox, you're also showing them WHY they should be hiring you or buying from you.