How do you gain exposure and recognition?
Our solutions (facial recognition, shopper studies, people tracking, etc) were born in Academia with a proud publication history. Now we seek to get them out of the lab. How do I get them in front of the businesses in need of them?
You must spread it through the social networks particularly through the client target db.
You need to plan a marketing strategy that is convergent to your client target's profile.
You need to develop your brand and present it as a value to acquire on behalf of the consumer's perspective.
Using social media to get your message to as many people as possible, this can be through Facebook, Twitter, LinkedIn, Google Plus and more, not forgetting word-of-mouth among contacts
Expand Your Exposure:
By writing on more blogs and websites you will reach different audiences and expand who sees your brand. By writing guest articles you are building a permanent brand that can bring you more traffic and sales.
Website Traffic – Many people don’t realize that social media can be a leading traffic generator. When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site. Once there, you have the opportunity to inspire those visitors to take action by inviting them to sign up for your mailing list, make a purchase, or call to schedule a free consultation. Install traffic monitoring service, such as Google Analytics, and if you are committed to your social media efforts, you will clearly see that social media brings traffic. Also, make sure that your visitors receive a clear call to action when they visit your site so that you can convert that extra traffic into business opportunities.
أHello Jason , Well I think you know your market , you understand it very well but you don"t know How to reach your clients , or you want to recognize your finger print , well I think you need to go for more details regarding your market & clients , understand them more , study all details a bout them , prepare your tools to tackle their keys , use different tools (media ) with comprehensive study during a particular period , I am sure you will reach them smoothly . Wish you all the best
First, get out on LinkedIn with highlights of your offering. Second, create a website. Third, join any organization/s that subscribe to your line of work and, volunteer to help. Organizations such as APICS [the American Production & Inventory Control Society] which I have been a member of for several years are always looking for volunteers to help out with membership, conferences, dinner meetings, etc. Great way to network.
Hope this helps.
Jason I think I have a perfect way for you to Joint Venture into the market. I have a company with 10,000 clients who most of them would be a fit to introduce you to on some level. Lets get in touch and see if there is a fit.
Be a resource! If you have education classes, tips and white papers, articles, etc, you can build a brand. Look for hungry publication looking for outside articles and then provide factual and usable information that is not simply self-serving. If the clients you target already view you as a valuable source of general information, they may then be inclined to seek you out as a solution to project and challenges
Well, obviously you need a business development specialist.
What is your geographical focus? Are you aiming at the US and/or global markets?
I would use all the possible ammunition that is available, such as PR, publications etc.
The first thing, in my opinion, is working on a strategic marketing plan. You need to prepare a situation analysis, understand what is your unique position and come out with insights regarding your (product / solution) strength and potential markets / segments.
my captive audience are mostly local, so direct mail, a lot of local networking, joining association, local speaking engagement.
websites search engines are a must these days, good exposure with local and or wider audience.