How do you register a business trademark?
What exactly does a trademark protect, and when should you trademark your business name? How do you trademark a name and logo? What office of the federal government serves as a registry for trademarks and service marks?
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Nov 7, 2019
Hi Skye,
What exactly does a trademark protect, and when should you trademark your business name?
Trademark is an intangible asset of your organization and an approved trademark can help you fight a legal claim if someone in future starts to use your trademarked name/symbol in your own industry in which you filed the trademark.
Although you can trademark any name (if it not already trademarked or very close to another trademarked name in your industry), you should trademark your business name if you believe it is a major part of your brand positioning. On the other hand, you should do a trademark search before picking up a name of your product to make sure no one else is using that name officially in your industry. Example - you don't want to start a new clothing company under the name "Nike" (accidentally).
How do you trademark a name and logo? What office of the federal government serves as a registry for trademarks and service marks?
Instead of giving you advice in bits and pieces will share an official link where you'll find a complete step by step process.
https://www.uspto.gov/trademarks-getting-started/trademark-process#step1
Hope this helps, Skye! Good luck filing your trademark.
Hi Dev,
Thanks for the insight! I will check out that website you linked to.
Skye