How do you write a social media implementation plan?
Does anyone have any suggestions on how to formulate a social media implementation plan for a non-profit that is not currently on social media? Although I consider myself a social media "expert" I'm not familiar with implementation plans and how they can be best formatted.
1- know your objective: Are you supporting, building influencers, winning share or getting feedback on your brand?
2- decide and limit the channels you use to where your reach is. Go where your people are… don't try to get them to follow you somewhere new.
3-I agree on not writing a complex document but an editorial calendar of who posts what, where and when is critical.
4- plan how you are going to measure if you are successful (no need to get complex but are you meeting your objectives and how do you know)
5- Have something to say and a call to some type of action.
everything depends on target audience and the region of approach along with the purpose.. If it is for the fund raising or for the advocacy or mass awareness.. All three have different implementation plans.
You have got some good advice here, Ursula and all I can add to it, is -
1. Objective - Be very much sure what would you expect out of this activity.
2. Method - A calender for 365 days with type and category of content.
3. Execution - Flawless application of well-thought-of strategy.
4. Follow-up - Periodic review of your actions and responses.
5. Being open - In today's ever-changing and pacy scenario, you can't stick to some 'chosen' tools but must be proactive enough to catchup the emerging trends while getting rid of unyielding platforms just because they are popular. They might not be just right for your objective...! All the best!
Tactics, Tools & Strategies - Five Steps to Implementation of Your Social Media Marketing Plan
Hire an expert to do the social media integration unless you don't have the $, then you might find some one to help you for pay equity or shares in the OPCO
Here is a checklist that might serve you well as an outline: http://tinyurl.com/nfgruwj
Best of luck to you...John
What are you looking to achieve through the use of social media, increase awareness, increase donations etc. as this will play a huge part in how and where you should focus your resources. If you’re looking to increase donations then something like LinkedIn may be better placed with is emphasis on business than perhaps Facebook, which you could use to increase awareness.
You may be that you are looking to do both of these things as is common with non-profit organisations and you will have to create your content differently for each.
I’ve worked with a non-profit to increase awareness and we have used both Twitter and Facebook. Daily Tweets are sent out to promote the project and to give people an understanding of what the project does and is hoping to achieve, we also retweet relevant tweets that cover the same topic. Facebook is also used but in a slightly different way, we post photos (we can add more here than on Twitter) and newsletters which give people a broader sense of what we do.
Have you looked at using Thunderclap to increase awareness, this doesn’t work for all and so may not be appropriate for you but worth a mention.
I am conducting a 10 Step Lesson on LinkedIn explaining Step by Step how to create this. You can check it out here https://www.linkedin.com/today/author/136193771
You are in a good position to make this plan because anything you put together will be better than nothing, so it's important not to get to caught up in the ideals of a perfect plan. Just put the core elements together and start doing it and getting feedback. The plan is never set in stone, it will evolve.
Social media hasn't been around enough long enough for there to be a set gold standard to follow, but there are a lot of best practices. Don't focus too much on the actual tools and channels, but what you want to accomplish, then pick the tools, channels and tactics that make sense. In other words, don't do pinterest, just for the sake of doing pinterest.
I was on the team that managed global social media for Kia Motors Worldwide (10M+ subscribers), so I'll share some general guidelines we follow.
Your plan should start like any marketing plan. And it could be formatted and laid out in PowerPoint with the following as a table of contents as main skeleton. Then you just fill out the skeleton.
1) Define your goals of what you would like to accomplish with social media
2) What is the current situation (who does your non-profit serve, what social channels are they on, what is your current presence online)
3) Where would like to be? How will you measure success? What are some examples of other non-profits or even non-related companies using social that you would like to benchmark or follow?
4) What is the short-term execution plan (timeline, team, tools, social channels, budget, resources, example posting schedule etc...).
5) What is the long-term plan?
If your plan includes these main elements then it's pretty solid. But if the org is just starting to use social, then the focus should be to just start doing the basics, and doing them right.
That depends on what you want to accomplish with social media. Do you want to focus on SEO? Do you want to engage with potential customers? Do you want to raise capital? I look at social media marketing as a way to do all three at the same time while gaining top, page #1 keyword positions on Google. What would happen if your main keyword was on page #1 of Google and your social media footprint was ever expanding? That's what the TeamPost Social Marketing Plan does. It provides a template to follow allowing you to do the above in less time and more effectively. Check it out at http://www.teampost.net/social-marketing-plan/. Best wishes for you