How do you write a social media implementation plan?
Does anyone have any suggestions on how to formulate a social media implementation plan for a non-profit that is not currently on social media? Although I consider myself a social media "expert" I'm not familiar with implementation plans and how they can be best formatted.
1- know your objective: Are you supporting, building influencers, winning share or getting feedback on your brand?
2- decide and limit the channels you use to where your reach is. Go where your people are… don't try to get them to follow you somewhere new.
3-I agree on not writing a complex document but an editorial calendar of who posts what, where and when is critical.
4- plan how you are going to measure if you are successful (no need to get complex but are you meeting your objectives and how do you know)
5- Have something to say and a call to some type of action.
everything depends on target audience and the region of approach along with the purpose.. If it is for the fund raising or for the advocacy or mass awareness.. All three have different implementation plans.
You have got some good advice here, Ursula and all I can add to it, is -
1. Objective - Be very much sure what would you expect out of this activity.
2. Method - A calender for 365 days with type and category of content.
3. Execution - Flawless application of well-thought-of strategy.
4. Follow-up - Periodic review of your actions and responses.
5. Being open - In today's ever-changing and pacy scenario, you can't stick to some 'chosen' tools but must be proactive enough to catchup the emerging trends while getting rid of unyielding platforms just because they are popular. They might not be just right for your objective...! All the best!
Tactics, Tools & Strategies - Five Steps to Implementation of Your Social Media Marketing Plan
Hire an expert to do the social media integration unless you don't have the $, then you might find some one to help you for pay equity or shares in the OPCO
Here is a checklist that might serve you well as an outline: http://tinyurl.com/nfgruwj
Best of luck to you...John
What are you looking to achieve through the use of social media, increase awareness, increase donations etc. as this will play a huge part in how and where you should focus your resources. If you’re looking to increase donations then something like LinkedIn may be better placed with is emphasis on business than perhaps Facebook, which you could use to increase awareness.
You may be that you are looking to do both of these things as is common with non-profit organisations and you will have to create your content differently for each.
I’ve worked with a non-profit to increase awareness and we have used both Twitter and Facebook. Daily Tweets are sent out to promote the project and to give people an understanding of what the project does and is hoping to achieve, we also retweet relevant tweets that cover the same topic. Facebook is also used but in a slightly different way, we post photos (we can add more here than on Twitter) and newsletters which give people a broader sense of what we do.
Have you looked at using Thunderclap to increase awareness, this doesn’t work for all and so may not be appropriate for you but worth a mention.
I am conducting a 10 Step Lesson on LinkedIn explaining Step by Step how to create this. You can check it out here https://www.linkedin.com/today/author/136193771
You are in a good position to make this plan because anything you put together will be better than nothing, so it's important not to get to caught up in the ideals of a perfect plan. Just put the core elements together and start doing it and getting feedback. The plan is never set in stone, it will evolve.
Social media hasn't been around enough long enough for there to be a set gold standard to follow, but there are a lot of best practices. Don't focus too much on the actual tools and channels, but what you want to accomplish, then pick the tools, channels and tactics that make sense. In other words, don't do pinterest, just for the sake of doing pinterest.
I was on the team that managed global social media for Kia Motors Worldwide (10M+ subscribers), so I'll share some general guidelines we follow.
Your plan should start like any marketing plan. And it could be formatted and laid out in PowerPoint with the following as a table of contents as main skeleton. Then you just fill out the skeleton.
1) Define your goals of what you would like to accomplish with social media
2) What is the current situation (who does your non-profit serve, what social channels are they on, what is your current presence online)
3) Where would like to be? How will you measure success? What are some examples of other non-profits or even non-related companies using social that you would like to benchmark or follow?
4) What is the short-term execution plan (timeline, team, tools, social channels, budget, resources, example posting schedule etc...).
5) What is the long-term plan?
If your plan includes these main elements then it's pretty solid. But if the org is just starting to use social, then the focus should be to just start doing the basics, and doing them right.
That depends on what you want to accomplish with social media. Do you want to focus on SEO? Do you want to engage with potential customers? Do you want to raise capital? I look at social media marketing as a way to do all three at the same time while gaining top, page #1 keyword positions on Google. What would happen if your main keyword was on page #1 of Google and your social media footprint was ever expanding? That's what the TeamPost Social Marketing Plan does. It provides a template to follow allowing you to do the above in less time and more effectively. Check it out at http://www.teampost.net/social-marketing-plan/. Best wishes for you
Byron there is no better plan than by experience and unfortunitely GOOGLE can`t explain that. This forum like others alike is to gain insight into what works and what may not work so well. Yes, you gave an answer but have you actually had success with it by implementing it... ( No reason to answer )
The point is simple as there is someone asking for assistance in a professional manor in a professional setting... maybe before researching through tons of who knows what or after. She turned to us... You me and others for an "implementation plan".
As a professional, I respect her position and thank her for turning to other professionals. I read some good responses and thanked them as the answers were professionally given.
Have a good day community...
Don´t spend a lot of time writing a complex document. Start with your brand, understand what it is all about. Write down your objectives and make sure you have a clear picture of the people you want to engage and communicate with. Understand what social media they use and how they use it. Then start engaging those people with great content and clear call to action in a way that fits the medium you are using. Good luck!
Hi. Believe it or not, I still use spreadsheets like ms excel.
What I will do is share with you this post:
Here is a pretty general plan to start you off. If you have any more questions on how to elaborate on each of the steps to help you reach your goals, please feel free to contact me!
1. Evaluate where you stand: You mentioned that you currently do not have any social media in place yet so it's more about determining where you want to go.
2. Goals: Where do you want your social media efforts to take you in 3 months, 6 months, 1 year? Without goals you won't put in the specific efforts necessary to achieve what you would really like to accomplish. I can't tell you how many times I see organizations post aimlessly and by the time they come to us, they confess that they are disappointed with the results of their social media campaigns. Most people expect their goals to be an automatic result if they complete basic social media campaign tasks, but that's usually not how it will pan out.
3. Pick your social platforms: If you have a small team, do not start with all of the platforms that are available! It's important that you commit to a schedule and I cannot stress this enough. If you try to hit every single social media platform out there thinking that it will mean more exposure, then it will be very difficult to keep up with consistent posts which is what will keep readers coming back. If a potential reader stumbles upon your page and that page has more than a month old posts as your latest post, they will most likely not take much of an interest.
4. Be aware of your audience: I like to advise some of our non profit clients, that apart from identifying the audience they would like to reach, it's also important to envision the perfect audience member. Then it's a matter of how to duplicate or reach more of those same type of members while still engaging the rest of your audience.
5. Develop a method to analyze your efforts: How will you account for your posts, engagements, etc. across networks?
6. Dream Big: Take a look at some of the big non profits and see how they're handling their accounts. Pick one style that you like the most, cut their efforts in half or accordingly depending on the size of your team, and that should help you come up with a realistic plan that will help accomplish your non-profit's social media goals.
Ursula, I am not totally sure what you mean by "implementation plan". So, I will frame this according to what I mean when I use similar terminology with my clients. I call it a "doable strategy". I usually work with women leaders who are building their businesses or organizations as "solo" entrepreneurs. So, for them, the plan I provide must include a realistic schedule to go along with a realistic budget plus useful recommended effective resources to help make the project flow well.
Is this the type of advice you were looking for?
Ursula - the secret is to know how your nonprofit members communicate, engage and refer new members/donors to your organization. Based on this "real world" information you then look for the best social media platform that will respect the 80/20 rule meaning it won't be perfect all the time. Then you use a calendar in Excel format and build a communication strategy for this channel including but not limited to audience, message, success metrics and feedback to optimize continuously. Once you manage one channel you look at bandwidth to launch the second, third etc. Nothing worse than being all over the place where nobody is listening!
Wishing you nothing but success