How does one go about hiring a person to create a webpage?
Startup company wants a webpage but is finding those online look and function like garbage, those who are local are extremely expensive, and many are the typical fly-by-night. My client wants to have control over the content initially but cannot afford a huge outlay of cash.
If you are going to work with a web development agency and you have custom programming needs or e-commerce or similar functionality, be prepared to pay $10K or more. If you are looking for a simple website (brochure-ware) then scale down to around $5K. Below that, you get what you pay for. The reality is that a website is not simply a few pages on the internet. There are hosting and server requirements, the website design and development itself, analytics reporting setup, and much more. There are also DIY solutions, but if you want traffic to your website, hire an expert.
1. As with any service, you need to check out the credentials and experience of the companies you are looking to develop a website.
2. Have a realistic budget. You are saying local businesses are too high, but there is a saying "you get what you pay for" . There is more to it than having a webpage today. You need to have someone who can develop a website that:
- Has the right content so that it attracts the target audience.
- Is aesthetically pleasing and represents the brand properly - so there needs to be a graphic designer.
- If the client does not know how to develop optimized content, then the business they hire needs to (have marketing professionals on staff)
- Must utilize SEO such as meta descriptions, tags, ...etc
- Must understand what they want before they contact a designer/development house as in most cases they do not understand your business, so you need to develop the business requirements you need for your site. (responsive, e-commerce, in a content management system, require training, need a writer (or need our content optimized) , how many pages, navigation...etc.
Have components on your website to help you bring in and build awareness and educate clients: Blog, share buttons, social media links, backlinks from meaningful sites...etc
-In Canada for instance and in many countries, websites have to be accessible by law and if not fines can be imposed, so going cheap can cost you later if the company does not know how to develop according the current standards for accessibility.
3. A website is no longer a placeholder but a marketing tool and every business should have one as every consumer or business searches online long before they call a business or visit. Customers are more educated today.
4. Understand that it takes time for a website to be indexed, so there will need to be time and money spent on Adwords or other online advertising / social media to get traffic there before organic search will.
5. If they are going to manage and maintain their website, they need to understand what Google Analytics and Google Search Console are telling them and understand what changes they need to make to improve.
Bottom line, this is an investment in the business's future and is not do something on the "cheap". A descent website in Canada that is responsive (mobile friendly), accessible on a content management system that is not a canned template starts at $2000.00. If they want e-commerce that now increases the price to a minimum of $4000.00 depending on # of products. We tell our clients that if they are not willing to invest the money to wait until they can - as having a "poorly developed site that is not found" is worse than not having one at all. We have seen too many clients with "my brother is a developer."
Find the link appropriate for your website. http://mobisoftinfotech.com/services/responsive-website-design-services.
I think its imporatant to consider what your website will require before deciding on a particular web design company to use. Will it be used for selling goods, setting up appointments or is it strictly informational? When you have thought about this properly and the functionality you need to incorporate in it you can then best choose a designer who will match your needs. Whether you will be updating your website yourself or getting someone else to is also important as it will dictate what type of content management system your new website will require. This in turn will also help you match a designer to your needs. Then Google web designers using your key search terms/criteria and get a quote from at least 3 of these potential partners. Have a read of my article about preparing for your website's development to give you some food for thought: http://www.ctrlf5webservices.com.au/website-development-preparation
Here's what I would do to get started. Ask the client what they really want in a web site, and determine what is absolutely needed right now, and what can be added later. You see, web sites are living documents, growing and being updated as necessary. If you are going to pay good money for a site, that's where I would start. Definitely understand you need good Search Engine Optimization and that it's not a one-time shot. It takes a lot of work. But may I offer you a suggestion? Don't pay what some people are saying is a price for legitimate SEO - $750 or thereabouts. There are a lot of highly competent people who can do a great job of SEO for you for a lot less. Watch out for people who try to sell you more than what you will need to actually get started, or at any time. And be prepared to work with the designer and come up with your combined vision and be prepared to help with the content. A good designer would not ask you to do all the work, but it does have to be a team experience, if not for anything else, to ensure the content is put together in a timely fashion. And above all, to help ensure client satisfaction. As far as control over content, I would not give away the rights to the stuff you actually design under any circumstances. You need this leverage in case something happens.
Have you considered finding a template and designing the website yourself on a tool like Wix or WordPress?
I my experience you get what you pay for. So before hiring a person to create a webpage... you need to make a list of what exactly it is you want.
1. A webpage sounds like one page... is it really one page or more.
2. Is it really a webpage you want or a Web Application?
3. Just because someone has a good website does not mean they are good at creating a website. (i.e. the Plumber has the worst plumbing at home. He is tired and does not feel like working after working.)
4. List out what type of website it is... a non-profit, church, local soccer team, or a real business.
5. What is the GOAL of the website (web page or web application)?
A) Do you need more customers?
B) Do you simply want to provide information about the business you already have?
6. If you know a really good Programmer who is busy at work hire them to help you hire a web page / web application programmer. Give them a little bit of money to help make sure the hired person is doing their job.
I really like Joseph Gedgaud's answer. You very often get what you pay for. Paying cheap prices often result in a junk website.
The opposite, paying expensive rates, though, does not always yield brilliant websites either. So that makes it a bit complex to choose, doesn't it?
I think you need to consider your potential developer's procedures very well. If their communication is good, they follow proper development principles, have contactable references, develop project plans, have good testimonials, etc., this can help with making the choice. But these guys are often expensive.
So - in order to answer your immediate need, I'd say:
1. Find a good developer - even if he/she is expensive, but,
2. Start small. Get the basics working. The absolute minimum you need for the business to function.
3. As time and budget permits - expand on this start you've made.
That would be my advice.
I used to work for a company that built websites and you are right the cost can be over the top. When I left I had websites created by outsourcing but the quality was not that great. Then I found these guys: http://mojitosites.com/go/paygwebsites/ and I tell you I like their Pay As You Go model. It's very simple, inexpensive with no large upfront costs and no commitment; meaning you can quit at any time.