Blogging can be an incredibly effective means of garnering interest. The key here is to provide a lot of value to your community and to engage them in a conversation rather than simply spouting out information. The higher engagement you have with your audience, the more they will organically share your content to others.
A great copywriter can be a good investment as they will create headlines and content that will prompt responses and build engagement.
Also, you can post your most well received blog posts to Facebook and promote them to your target audience and also to custom audiences. This is an excellent way of increasing readership at low cost but faster than totally organic.
One tip though - make sure you have a way of capturing readership into a newsletter or similar as this list will be a valuable resource.
Not very effective at all unless you have a strategy in place that drives discovery and distribution of your content.
I do this regularly. It absolutely helps ratings. I also use twitter and pinterest to also build the brand.
They key would be to have USEFUL information on the blog.
The most important thing a blog does for you is establish your credibility as an expert... as long as your posts relate to your field rather than to your cat's antics. And that is huge! You'll be pretty much ignored if you're not perceived as the expert in your field. Unless your field is the antics of cats.
All valid answers. Spice it up and increase your online, google pop up rate by simply adding video... Video blog works!
Think of "blogging" as a cornerstone tool in what is called Content Marketing these days (have a good read at ContentMarketingInstitute.com). What you must do, though is not get lost in marketing babble, or simply hold to safe "brand messaging", but actually have the courage to tell the personal back story behind your company, brand, and what it offers. People buy from those they feel they know. Your objective, then, is to go for an "emotional handshake" via blog marketing. How? Use the power of your story to engage and create the first part of a real connection with your audience.
It's only as effective as you are. It's a part of social media marketing. Without exposure, it isn't effective. With proper social media exposure, it can be an amazing tool.
A good campaign versus a great campaign makes all the difference. As a part time blogger, I enjoy connecting with businesses. I belong to at least 10 blogger groups on facebook and opportunities are always coming my way. For those that blog as a living, they understand it more and can relate that to a business. Even if it is a product or service review...or having bloggers at a grand opening, you'd be amazed with the power of the blogger.
There are so many "kind" of blogging. Some kind are very usefull, some other totally unusefull. Do you want to create a blog only to have more traffic or a better google indicization? This is a smart and basic option for your business, but often is a bad decision for your brand. Blogging is a DIALOG, a true dialog with a COMMUNITY. Blogging needs a person following everyday the platform, a person that create content, that talk with consumer (or even not consumer!), that create a link with them. It's a expensive option! In terms of money but, mainly, in terms of time and energy. Think about DESMOBLOG, a blog created by Ducati for their passionate clients. It perfetcly fitted their passion and the brand awarness raised up.
So, think about the meaning of blogging.
I do not consider blogging in and by itself adequate for awareness boosting but it is necessary. In the modern continuous partial attention world nobody will read lenghty blog posts, yet people appreciate a story every once a while. See it as a necessary spice to your overall recipe, ahhem element in a media strategy that is.