Titas I have been building word press website for years I would have to say that a wordpress website is very important to having a very good web presence, I would be glad to help you with this if you need help.
Scott - 405 905 4028
Titus, so many answers have been already provided. Honestly, haven't managed to read all of them, so apologies if my answer has been already told by someone else.
I believe, blog is very essential in business, particlarly, for attracting new potentials using the web search. Just don't make the mistake many others do - do not create blog only for SEO purpose, hence, totally SEO-optimized. It will help you with Google search ranking, but will disappoint your clients.
Find the golden mean bentween search rank content and the unique, really useful one. It won't start working straight away, but you'll definitely see the results in some time.
Good luck with that!
I think a blog can help one to establish their credibility on a subject matter; which is good to keep people coming back to read what you post. As you build credibility, what you sell or promote has more teeth because your value in having expertise speaks for itself. Blogs are also great ways to increase your presence on internet searches; again increasing your exposure as an expert in your field. I don't blog to make money or gain paying customers, I blog/share information useful to people in their lives and/or businesses.
A blog isn't required for a successful business, but in today's world with people hopping online to vet a business before getting into bed with them so to speak, a blog can be extremely helpful. It does need to look nice and professional, and be updated regularly, especially if it's a new blog, rather than an established one though, so if you can't do that, or hire someone to handle that, you are probably better served by holding off on one for the time being. A blog is sometimes the first impression someone may find of your company and biz, and if it doesn't make a good one, you've just lost a potential client/customer.
to answer first the question you ask about the website. Good content is always more important than catchy elements. And content can include still images, videos and podcasts, as well as text. And if you use WordPress you don't have to be expert in building a website. You can get a free theme, or - better - spend a bit of money and get a premium theme. I and many others use the Genesis template and one or other Child Theme, from Studio Press. There are others.
As for your heading "How essential is a blog in business?" Interesting question. I would say it is not essential but it is potentially very valuable. The main reason is that a blog, well maintained, is a dynamic site, as distinct from most websites, which are static. The fact that the blog has fresh content on a regular basis (if it does) should help with SEO and also make the site - and you/your business - more interesting to visitors.
Great question, and one I'm often asked by my clients. (They often see it as a chore.) And while a blog is not required, it's recommended. I recently posted a video about this very subject: https://www.youtube.com/watch?v=vfLtJ-3t5yM There are quite a few benefits to blogging. Check it out! I am here if you have any questions.
If you are not using your blog to build your business and client database, then you may be wasting your time. One recommendation is to keep your blog content focused on your marketing message and brand message. Make sure your offer them a "next step" opt in to collect their contact information. A successful blog isn't one that gets 1000 hits a day. A successful blog is one that collects contact information from interested/potential clients.
A blog provides opportunity for you to demonstrate your expertise and involvement with particular subjects. It is an extension of your corporate and personal brand. The value perceived will be directly linked to the quality of the content that you deliver, link to, and participate in. Catchy and fun is good if balanced with some deeper purpose and impacful content. You should think about the themes and stories that you want to share and explore, then go at them with vigor. Also give some thought to who you're trying to reach, and make your content conversational with that audience. Do it! And good luck!
Important as another tool in your armoury for connecting with your current and potential customers. Lots of great answers here and as people have said, only commit if you are prepared to keep it up to-date and current. Nothing sadder than going to a blog and seeing the last post was in 2012.. Think of the old mantra " content is king "
Blog is important these days as it helps in your ranking in Online presence as well as is key to make customers for long term. Its good for every business around to update customers with companies activities and more.
WordPress Blogs are easy to design and manage as well.
Please let me know if you are interested to making one.
Feel free to PM me.