A business blog is a method of reinforcing your mission and vision statements...Once reinforced blogging about your USP (Unique Selling Position/elevator pitch). you can now discuss benefits of buying your product or service, through the features you offer...However, always play up benefits
You'll find that if you already have a core audience from your business it will become a process of trial and error. Usually figure 400 words, decent pictures, relevant links, and most importantly make it interesting to people who have no idea what you do.
A blog is one of of three gateways into your site
here's a more detailed description: http://bit.ly/1pGypNI
It is not a matter of utilizing catchy elements but more about the purpose of your blog ie. What your business relates to and topics you want to discuss. You can of course use links and sharable content that draws attention but it should all be relative to who you are targeting and what your topic is.
A blog is helpful to showcase your expertise in your field, and can be used as a resource for potential customers. When publishing your content, talk to the person you are trying to sell to, and no catchy elements are needed. If the reader feels like you are genuinely in their shoes, they will keep reading and looking for more. Linking is helpful for SEO to an extent, but if people believe in what you are writing, they will find and follow you. Good luck!
A blog shows your leadership and knowledge of the products/services you provide. You need to work at it and dedicate the time to post blogs. If you don't have the time, hire someone who has the same expertise and able to spend the time to write blogs for you.
There are plenty answers here on the need and use for a blog. If you're working from an existing WordPress theme, you should be able to have a working blog without much trouble at all.
Blogging is very helpful in getting your corporate website ranked. It is also helpful at positioning you as a thought leader in your business space. It is important that whatever you blog about is relevant to the people you are trying to influence.
The simple answer is YES, if done correctly and you are looking to be serious about your marketing efforts to grow your business.
Blogs are inexpensive to create but can be expensive on time
For B2C they are more effective.
For B2B depends on the industry
For the creative, marketing, advertising and technical industries yes.
First make sure your website tells visitors what you want them to know about you and your products or services.
A blog is not enough. You need it for sure, yet, the content should be high quality and , your strategic clients /partners should read it. In other words, you need to have a good marketing over the web to engage them to read what you want to deliver.
It depends on your business. If your business can benefit from connecting online with your customers, then it can help you. It also depends on you - are you committed to feeding it with meaningful content?
A blog is one of the many ways to build story around your business, and connect with the people to whom your business matters. If your business mainly connects in a different way with people, then a blog may not help you enough to be worth the effort.
For example, if you have a popular restaurant where people can count on getting the same quality food and service from an established menu...then maybe a blog isn't for you. Your customers come in on the same days with some frequency, and you connect personally with them when you greet them at the door. You're not looking to bring in lots of new customers from a different demographic, so the blog channel may not be for you.
On the other hand, if your restaurant is just getting established, and likes to mix it up with daily specials and frequent menu changes, emphasizing fresh ingredients from local farms...then you have a story to tell. Telling that story on your blog, with regular updates about the ingredients, your recipes, etc. can be a powerful way to build your business and encourage your customers to recommend you to friends.
Don't read the above too literally: I'm not saying restaurants don't need blogs. It's just an example attempting to show an effective use of a blog vs. a kind of business that may not have a need for one.
If you decide on a blog:
1. Get someone to help you build it so it looks good, and instruct you on how to feed it.
2. Keep it fed, with regular, meaningful updates. Having a stale or irrelevant blog is almost worse than not having one.
3. Tell your story! Don't just phone it in, make sure the blog tells me who you are, why you do what you do, and what makes your business special. Make me want to be your customer.
4. Promote it - there's no point in publishing to an empty house; put it on Facebook, business cards, Twitter, shout it from the rooftops...whatever you have to do to get it noticed. Looking at your blog is a low-commitment activity for me, and if the blog is well done, I might come to your business and buy something - but you have to bring it to my attention.
People judge books by their covers, and your blog is no different. You need to create something that looks good, that you can be proud of. Luckily, WordPress is ridiculously easy to use (and this is coming from someone who has absolutely no tech skills!). It shouldn't be hard to create something that looks professional.
Then, of course, you've got to fill it with content that's just as professional! Even the prettiest blog in the world won't succeed if it doesn't have content that draws readers in and teaches them something new.
Blogs, like other forms of social media marketing, are only successful if they have valuable content. Plus, they need to be maintained and contain fresh content frequently. I would seriously review other social media platforms in your early stages before venturing into blogging.
A blog is only valuable if it augments your business in some way. A blog must be kept current so if you are not committed to providing thought leadership to customers then a lame blog will make you look bad. If you only update a blog a couple times a year, consider disabling the author and publishing dates from showing so your content does not look stale to new visitors.
A blog is an excellent way to showcase your knowledge and position yourself as an expert. That's true even in your field of design. You can use it to communicate what you are working on, as a portfolio and also as a way of engaging with people. Because we buy people, not just products.
Don't let technical aspects like "catchy elements" and "attractive links" stop you from blogging. First, the tech stuff can be easily (and cheaply) hired out. I heard great things about Swiftly.com, and eLance.com.
Design is important, but the content is WAAAAAY more so. If you have something to share with your clients, go for it!
Seriously, a large picture at the top, and a few paragraphs of solid content, writtem in engaging way, is all you need.
You can also invest in a WordPress class, if you prefer to do stuff yourself. It's usually a few hundred dollars, but then you won't need to pay a designer.
A blog is another way to show thought leadership. But it takes work and commitment.
If you are not willing to do it on a regular basis, then do not do it. If you post every week for six months and then stop, your followers will think you are no longer in business and go away.
Is it essential? No. Is it an effective marketing tool (long term) to demonstrate your expertise? Yes. Links, shareable content, questions to your audience to encourage participation and sharing of information they likely don't already know (in bite sized pieces) are all great elements to focus on. Infographics also work terrific as blog content.
In today's era if you are doing business you need to have an blog/website so you can showcase your product/service offering to the world. If you need a website with fantastic design and functionality you can connect with any web development company.
I am happy to say that I also operate a company of web development and providing wordpress blog development services..
If you wish you can connect to me.