How has the mobile revolution modified your approach towards your consumers?
Consumers these days spend a lot of their time on smart phones. There is certainly a need to get a mobile strategy going. But how do you choose what to pick : A branded mobile App or a web App or just a pain old mobile site?
Jack says it best, if your service is something that people need to use quickly on the go, wherever they are,then an app is the way to go ie banking. For people searching for information or have more time to browse, then a mobile site is better. If your website is "responsive" it should automatically resize for tablets and smartphones. That is the best web option because you only need one website that is optimized for all platforms, computer, tablet and smartphone.
If we're talking about prioritization, then a mobile app would be the top priority. As things like smart technology comes more and more prevalent, things like your fridge, kettle etc are going to be web enabled, more importantly, smart surfaces are being built into new homes with the ability to access apps, I think the next 5 years will see a dramatic swing from PC/laptop acces, right now, the swing is with mobiles so that's why this would be priority number one. Given that I wouldn't be looking to redevelop it for 4-5 years, it would need to be future-compliant too.
Prioritizing apps would be the primary option, but a mobile optimized site is easier, cheaper and less time-consuming to produce, so while the priority will be apps, it's likely that if I were starting over, the mobile website would be the first to be completed.
Mobile site vs App. If my customer interacts with my firm repeatly and frequently then the App solution is best. If I just need to be there when they are looking to buy or have a need for a specific piece of information, then a mobile site.
When a customer needs to find a product and make a purchase, they will not look to download your App. They are searching and then making a transaction. A mobile site is best for that interaction.
When a customer will repeatly interact with your firm, then an App will be a better service. I read the NY Times via its App every day, but I buy reading glasses once a year from a mobile site. I use my CRM App every day and I buy from Staples a couple of times a year via their site.
Apps are best when the frequency and intensity of your customer interaction warrants it.
I would rather want to begin with a mobile site and see how consumers respond. My only concern is that figures don't really support it. Consumers spend more time on Apps rather than mobile web.
Responsive sites sell! I've had numerous customers because I was able to show off my product instantly. My own website in my pocket... How about yours?
Mobile Apps are king. Anyone who thinks the mobile revolution hasn't modified almost every industry's approach towards consumers has his/her head in the sand. Mobile banking is alive and well. People are beginning to pay for items at the grocery store with smartphones. People use their smartphones to navigate to appointments, to calendar appointments, to scan documents, to record memos, to take photos, to buy items, to comparison shop, etc., etc., etc. Whether you are a consumer, or a company representative, smartphones have revolutionized the way we live and do business. We are doing business at the speed of life.
Mobile app is certainly a priority and the way to go. It has evolved so fast. However their are still people that are still learning apps so having Web App is also a necessity. Best of Success. Gil
Well, yes mobile revolution played an important role in driving consumers especially for the small and medium sized enterprises. Take an example: There are a number of companies that provides say mobile app development service but here the problem is that if I don't know about you how can I reach you. What I mean to say here is as the consumer looking for application development knows only a handful of names that provides the services. So, they are going to approach them, because small and medium enterprises have zero visibility. Mobile revolution here plays an important role with the use of mobile revolution those other small & medium enterprises can came into lime light.
Now as far as the choice between a mobile app and web app is concerned then tell me how often do you use your mobile device to surf through the professional website by putting their site link over your browser? I guess you can hardly count.... but if I say I have designed an application that keeps you updated by the use of timely notification and ..... I am sure that is going to create a huge difference. Now, I think you yourself can answer which one you are going to choose either a mobile application or a mobile website.
It depends on what type of target audience I am serving. If the mobile users are youngsters and my concept is going to help them frequently, then I would go for mobile app. Or else I would go for responsive mobile website. The major fact which I would like to through limelight is that, if you are going to develop mobile website, it should have the capability to load quickly even in the speed of GPRS. That’s a great challenge, but when achieved it gives great results.
I have done app development for last five years and it is very broad questions what to select. If the app is not complex and you want to get it on various platform iOS, Android, Windows, without spending too much, a HTML5 based approach would be best. If it is a complex app and you have budget for native app, then we should build the native app.
I think you are reversing the thought process here. You start with the solution instead of the asking yourself the relevant questions first.
Who is your target audience? What are you trying to convey to them? How do you want to engage with them? How do they use mobile? What kind of mobile do they have?
All these elements will help you determine what it should be in the end. All come with their pro's and con's (cost, functionality, ease of use, flexibility, time to market, etc.)