How important is choosing the right name for your business?
I am the co-founder of a new startup that helps forecast career path opportunities for young professionals depending on their current position. I have yet to come up with a name.
I have been so hesitant to choose because I've read that choosing an ultra-common name or too unique of a name can hurt a company's visibility.
Am I overthinking this? Has your company's name played a role in the success of your business?
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Oct 16, 2018
Hi Becca,
Before getting too attached to a name, you need to check with a trademark attorney that the business name is not already in use. Afterward, consider a name that is simple but will resonate with your customers. You'll want the business name to stand out and a too complex name will be quickly forgotten. There are several other factors to consider, outlined here in this Business.com guide: Business and Product Names: A Guide to Choosing or Changing Them. Hope this helps!
Apr 28, 2017
Branding is very important in every business. Its like a Name of a person and the Logo is the person's address at the same time. This will make the company unique in some point and will give a greater advantage to other competitors specially if one can be able to create a best name for the said business.
Thus, it will also be the name that employees will gonna work for, not just for them to get their wages and compensation but also for them to give emphasis on the reputation of the company they are working for. Loyalty will somehow be a big factor to it since employees itself will really value the purpose of the organization and will fight for it no matter what happens because they are bringing the name of the company in their everyday lives.
In my case, I don't think your overthinking or just exaggerating where in fact, its always be a main issue whenever one person decides to build up a business of his/ her own. I undergone brainstorming just to get the best name that I want for my start up business. Thus, it is also better if you relate it to the company's Vision, Mission and Goals and to your targeted market niche as well.
Apr 18, 2017
Yes your company name it plays a big role in your business...when your choosing business name you have to consider simplicity and easy to catch up don't create concrete one like your going to create vocabulary, it suppose to be easily memorable so that even your client when hears it, will remember it for a long time, like most of banks now they prefer to use initials when their advertising so that it will be easy for clients to remember.
Business is competition so if your entering to compete you have to eliminate small mistakes that can cost you much like this one your name is going to compete in the industry if your competitors got simple and easily cached names they will eliminate you before even its started so be carefully your name is the starter of your Brand.
Mar 7, 2017
Domain name is very important for your website, because domain name is your online address and without online address you can't visit any website. Domain name is your brand name on the Internet and domain name introduce your business in front of online users. If your brand is unique, simple and short then people can easily remember and visit to website again.visit for more details
Aug 2, 2015
Naming is increasingly difficult, mostly due to URL availability. There are the basics that need to be covered off, trademark is available and the URL is available. After that, it's a balance in my experience, I've names or renamed dozens of companies. There is no perfect name. And names largely are empty vessels, meaning they don't have meaning until the company delivers on its promises and fills that vessel with meaning. I don't think you're overthinking it, but I also don't think there is a perfect name out of the gate. Uber has nothing to do with car service. Google was a made up name. Stripe and Square are payment companies.
Jun 30, 2015
Watch out for titles that could have double meanings.
In my case "The Credit Consultancy Limited" seemed obvious for someone seeking advice on debt management or the setting up of (Trade) Credit operations.
Actaully I have had more enquiries about investing money for pensions etc, since many people have seen the word Credit meaning "money in the bank".
I would say the branding names of products to be sold overseas, can not be mis-transalated The classic being the Vauxhall Nova in 1981. Nova in French and Spanish means "no go "!
Not a good way of describing your car.
Jun 22, 2015
Name is about branding hence the perception of value promise and about recollection. To that extent if it is easy to remember and projects and certain image consistent with your core value and offerings, you are okay. It need not be the most beautiful and exotic name. If it is too unique, you are right that it may set unusual expecations and you cannot fail to match when people connect with the business.
Jun 20, 2015
Have fun with it! Brainstorm and toss out the names that bore you or do not grab your attention immediately when you say the name out loud. Instead of trying to "send a message" in the name choice, choose something that is easy to remember and can be associated with your logo and image without a lot of contrast.
Jun 20, 2015
Coming from where my ancestors are being traditional business people and investors, they most times use the traditional method of naming the firm with astrology and choosing the right outlet with numerology, which be suitable to the owner's astrology and numerology. Like the saying also goes for those dealing with car driving everyday in and out from short and long distance, the car which is made of metal piece has aura and vibration of its own, and for it to not to be met with tragedies, you as a owner must integrate or be honest with you car; the metal piece of how you love it and how you are communicating with it subtlety that it must obey to you the true owner for that only you the owner who has right to the metal and hence they metal piece will also by automatic response and also by the grace of universe you and the car is united and having a safe journey! So hence goes to the numerology and astrology of your business entity and the match to you the owner's name and date of birth astrology and numerology; which predicts good fortune or bad luck!
Jun 18, 2015
That is a good Question,and because every business is different even if they provide the same service or product - The way I tell people to develop a name for there business is use the same mindset that motivate you to start a business Follow this footprint below:
Naming your business can be a stressful process. You want to choose a name that will last and, if possible, will embody both your values and your company's distinguishing characteristics.
Choosing the right name will help ensure you're creating the right image for your business. It'll also help to distinguish it from your competitors. Before deciding on your business name, consider:
How is your business unique from competitors?
What image do you want to communicate to customers?
Are any businesses already using the name you have in mind?
Is your proposed name also available to be registered as a domain name for doing business online?
Is there any chance that your proposed name could be misunderstood?
business name will distinguish your business from others, tell people what your business does, be memorable, easy to spell, and fairly short.
Think about what message your name conveys about your business. What does it tell your customers? Will they know what your business does?
You can either use your personal name, or a descriptive name. But there are also a lot of resources online that can help you determine what name would be a perfect fit for you. Hope this helps