How important is having a mobile app for your small business?
If you have a mobile app for your small business, how has it helped your customers or your company? And if you don't have a mobile app for your business, do you have plans to build one? Why or why not?
EDIT: I should've clarified, I work at AppIt Ventures (www.appitventures.com), a mobile app development company. I was just asking these questions to spark up some conversation and see what everyone's opinions are :)
Expert Answers
Sort by Date
Sort by Votes
Jun 25, 2020
Technology has indeed contributed a lot to revolutionize the business modules and grow them gradually, mobile apps are one of the major components in this growing age of technology, although, the growth we have seen we would not be able to see if we haven't incorporated mobile/web and software apps with the business plan.
Furthermore, with the help of mobile apps, we can enlarge our business and add more consumers in the existing consumer data with in-app marketing strategies, a mobile app made easy to target the right audience through app marketing methods, as a mobile app development company in usa, we have a market so many mobile apps according to their marketing plans and customer acquiring prospects.
Mar 29, 2020
I think it really depends on the business but I haven't ever had one and my photography business is doing just fine! :)
Mar 29, 2020
Great question! I believe the answer depends upon the business you are running. I am working with an air conditioning company in a local town of Nevada. Now for them the application makes sense. Why? local customers can make orders for repairs and the tracking is built in. Do remember that the application is the sub set of the website. Hence for us it was only an add on. And the customers loved it.
Mar 27, 2020
Hello Brandy!
I do agree with all those people who say that mobile presence is a must for business nowadays, as a lot of people prefer browsing websites or loading apps on their phones, instead of the desktop and tablet. So, the mobile app helps to make your brand recognizable, thus increasing your conversion rates.
Still, there is a great alternative to mobile apps, namely Progressive Web Apps.
Why should one consider the approach as a businessman?
1. Businessmen have to spend relatively low development costs.
2. With smooth installation, users need less time that leads to user experience and conversions as a result.
3. Push notifications help business owners reach the target audience thus increasing conversions.
4. Progressive Web Apps are mobile-friendly websites in their nature. They don’t require a download from the app stores. Besides, as they have an URL, they are easily ranked by Google. It means that you can get better traffic and leads.
Hope to hear your feedback.
Feb 26, 2020
Today, 67% of people use smartphones. Why do they use? They are typically using search for a product, a service, and other related terms. If you have an online business, and even an app, it will definitely have a great impact on your business. Because, people do not have enough time. You need to create a mobile app for your business for increased sales, increased visibility (brand awareness / lead generation), direct interaction with customers, easier booking forms (accounts, news feeds), increased reach and improved customer service.
I think you should create a mobile app instead of a mobile website - why? Easy access payment system, location alerts, user convenience,
Updated with customer offers, deals and news
Reward points options
Better Social Networking
Wrapping up - Build a mobile app for your business is really helpful. For more assistance please visit https://digimantralabs.com/ or direct msg me
Feb 25, 2020
Below are 7 important reasons why a business needs a mobile app?
1. Increased Visibility
2. Cultivate Customer Loyalty
3. Better Brand Recognition
4. Direct Marketing Channel
5. Rise in Profits
6. Increased Accessibility
7. Better Customer Service
A mobile app won’t really save your business, but it’ll make it future-ready. A mobile app will also help you in securing a strong brand presence in the industry!
But building a mobile app is not an easy task. In order to create amazing and effective mobile apps, you are highly recommended to hire expert freelancers or mobile app development company.
Feb 25, 2020
Today, more and more small and midsize businesses are moving towards mobile apps to reach more customers and boost their sales and business. Mobile app development includes various features like- Personalization options, social media integration, security, etc. And to find the appropriate mobile app development company is very necessary to get the best services at your end.
I would like to recommend an agency - https://www.galaxyweblinks.com/mobile-app-development/ that would help you in getting best mobile application development services.
Oct 3, 2018
M-commerce, I would say is taking over the eCommerce. The coming times will all be about the mobile devices. Even Google has rolled out the update of mobile-first indexing. This has increased the prominence of mobile apps.
Oct 1, 2018
I think building an app has to be considered. It can definitely help the business flourish and outreach to more customers. With the help of the app, it is possible for the business to reach out to more customers, offer them better products wherever they are and make better sales. For the customers, they can make use of the service when and wherever they are. They can enjoy promotional deals and offers based on the geographical locations.
For all these, it is important to find the right mobile app development partner and there can be no better option than WeblineIndia. They offer affordable and quality mobile app development services to the client. You can have them to work for you to build apps for Android, iOS, React Native and Windows platforms. It is even possible to go for hybrid app development if you wish too and reach a larger market.
You can just go through the mobile app portfolio to get an idea about their past projects.
May 10, 2018
Hi,
I had recently written a blog on the same question so it might be helpful to you.
Link: https://www.optimalvirtualemployee.com/does-your-business-really-need-a-mobile-app/
May 4, 2018
Very important. It makes you stand out and provides an extra channel to promote your business. It does not have to be in the App Stores per se. But at least a progressive web app is recommended. A service like https://igenapps.com can help with that. No coding required and manage the app from your phone. Submission to App stores is possible as well.
Feb 15, 2018
As a startup, uncontrollable costing stays a rigid hurdle when you wish to upscale your footprint across markets. While limited resources and about an average infrastructure can help command rising expenses, marketing was nightmare for most small scale enterprises until the mobility revolution ushered in.
Lightweight but amazingly interactive, apps have arrived for the rescue of the struggling small trader and put such brands in line with the competitive market. If understood deeply, apps could be put to productive use and capture enterprise of advertising.
Cost effective customer loyalty programs
Geo targeted marketing & sales
High performing mobile e-commerce applications
Instant payment through mobile
Sharing regular updates through push notifications
Astute end user experience touching utmost satisfaction
Superlative customer engagement and issues addressing
Bonus Point – Enhanced Visibility
Read more 7 ways small businesses can benefit from mobile apps
Jul 23, 2015
Here are the 4 Ways Small Businesses Can Achieve Increased Productivity via #Mobile #Apps! http://x.co/5NhGS
Jul 1, 2014
Mobile marketing is indeed becoming very important. In my experience, the most effective channel is to have your own mobile app. You can use one of the several do it yourself type mobile app builders to build your app. Or you can use a semi-automated service like , www.TheBestAppBuilder.com which gives you a custom app at a great price. You can always hire a programmer to build one for you but that would be also the most expensive option.
Apr 26, 2014
See it all depends on types of business . For example if u owns a taxi company than u must have a mobile app but if u have a business which does't depend on mobility access than it's fine to have a website and just make it mobile compatible.
There can be other aspect of this requirement as well depends on ur business .
Apr 3, 2014
For every business, a mobile app was necessary. It may give 30% boost in conversions.
As far as other business are concerned, it depends on their target audience. I would suggest them to know the answers to these questions.
1. Do they use mobile to visit your website?
2. Will they download mobile application?
3. Will the application be useful to them on a regular basis?
If they have the answer of these three questions, they will come to know that whether they have to go for mobile app or a mobile website.
Jun 16, 2013
Hi there,
I have been in the online industry since 2010 & became very involved in mobile marketing. In fact I have been so involved I have started up my own off line business helping local businesses advertise on mobile with mobile apps & mobile websites.
Mobile for business is a must & I am so glad I have became part of this amazing opportunity so I can help small business owners learn how to advertise the new way.
Mobile is massive & is only just started. I love what I do & love helping others to adapt to changes fast.
All the best
Craig
http://appsformybusiness.co.uk
Feb 28, 2013
Great discussion- great question Brandy. I think it really depends on your target market- do they use apps? Or would it make more sense to build an internal organization app that employees can use to better perform their work?
Mobile platforms are definitely trending- i think the value of them is how it can benefit bothy our organization internally by improving processes and systems and/or for your customers and end users.
Feb 5, 2013
Very Very Important !
Feb 6, 2013
Hi Dimitris! Would you mind elaborating? Any personal experiences you're willing to describe?
Feb 2, 2013
hi Brandy.
Great question, and very important for every business owner to understand the need for a mobile app and for a mobile site.
I believe a mobile app is important to every business with a unique value proposition to its clients. and if the business does not yet have a mobile app, it needs to offer one in order to get an advantage over the competitors.
At the same time a mobile suitable site is also a must, if not more so than the mobile app.
Mobile sites are the first front potential consumers see in respect to the business. whether it's when on the road, when on the go, hearing an ad on the radio or even at home. once you get your clients on the mobile site, from there you can offer them the most important info about your business (location, sales...) and of course offer them to download the mobile app for better experience.
good luck
Is there an example of a business that doesn't require a mobile app? Hard to find one. Please give me an example if you don't mind.