How many times a day should we post articles from our website in our Facebook page?
Hi everyone, I tasked my employees to push the ranking of our websites. How many times a day should we post articles from our website in our Facebook page?
Depends on industry, but for most of the retail oriented industries (utilities, banking, insurance, telco ,...) you should think rather in days than in repeatings per day. We have a saying in our langue that goes "Slower you start, the futher you will arrive". I would suggest to start with frequency that is certainly not bothering your audience (e.g. twice a week) and increase the frequency step by step. Good proxy on if you have not overdone it is the interaction level (share of likes, comments, sharings on total audience). If you see this KPI's to plummet you are either posting too often or you posts lack in content relevancy.
Unless you are posting useful, informative, and articles that I pass on, once a week is sufficient. I unfollow companies who abuse that privilege. The goal isn't to increase your page rank. The goal is to post relevant content.
It all depends on your type of business. As a page, posting multiple times a day can be a bit overwhelming for customer newsfeeds. I typically keep my page posts to 1-3 per week so my customers don't get tired of seeing me on their page, while still maintaining enough exposure that I don't get lost in the jumble.
It is much more important to post fewer, unique and interesting quality articles than to try to meet some sort of arbitrary goal.
With that said, I would try to post about 3 to 4 times a week.
The best times to post are 7:00 AM, 7:PM, 11:00 PM eastern time for business related posts.
Interesting question, since there is no one size fits all answer. However the reasoning are as follows:
Why- Why will people click on my page. Important to identify subject areas like, Press releases- new contracts, financial profits, new partner/customer/service etc... Also use the same to post openings.
EMEA is a region that has language preferences, upon creating an article please pay attention to the language of choice as well.
What- Along with press release encourage people to contribute articles/photographs for your creative/marketing work. Example announce a contest and say that we would like to compile a new brochure for our business and would like people to contribute photographs ( Start a content) there by going viral.
How- At the end of the day. It is important to measure the performance of what you have done. Every inputs that you make on a social platform is rated in three sentiments- positive, neutral and negative. A good Social Media analytic tool will give you this insight also a lot more like which social medium are people accessing you content, language preference etc... giving you details of your end user.
Note if the same is connected with a Back Office Operation to answer public queries it also helps. One such tool that combines this is Radian6- http://www.salesforcemarketingcloud.com/
Based on the above understanding posting 2 articles on a weekly basis helps. Shola might know those details very well.
I agree with many of the comments below, find what your audience wants and post once per day for Facebook, more if there is a reason to do so(like a special event happening that day for example). The key is good and original content that adds value to the receiver.. I would recommend a tool like Hootsuite to manage content well and across a few platforms(such as twitter). Remember to use bitly to shorten up any links you add to your posts as some of these can get quite long. Best of luck! -Dave
It really depends upon the type of business. You should be tracking your insights on your FB page to see what brings in the most traffic. Ideally you should be posting 1-2 times/day, but you need to be seeing where your audience is.
This is a great question and one that today's answer may change as the platform updates algorithms. The rate of posting content to Facebook depends on the engagement level on your Facebook page. A recent change by Facebook has decreased post exposure (you can see this statistic below your cover photo).
The higher engagement (likes, comments, shares...) the more fans/followers your post are shown/exposed to.
On a page that has constant engagement, posting a couple times a day still has a positive return. The challenge here is curating the content and tracking. If a page has limited engagement, recommend at least 1 time per day to keep the page active and develop benchmarks.
I worked on the team that managed Kia Motors global Facebook. We generally found two postings a day to be the best, and pictures perform much better than any other content in terms of engagement, so if you post articles, you have to make sure they are Facebook friendly. Meaning that when you post the link, Facebook can find and grab the main image from your post.
You should make that image interesting and article headline compelling.
Push the ranking of website.
"Google isn't interested in helping companies rank better to get more popular. Google is interested in ranking website pages that are already popular."
If your company is doing amazing things all day long, post as they happen. Photos, videos, customer success stories... all are good. Frequency is not the issue as much as it is the story itself. A bakery that makes amazing giant cakes could take a photo of each one and share them with the world each day on Facebook. Each one a masterpiece.
"Africa’s largest wind farm: is interesting.
"Abu Dhabi Oil and Gas Giant Implements Wage Hike on Station Staffs Nationwide" will get someone's attention.
Note also.... Facebook posts should not only be postings from your website articles once a day. Considering there are many stories to be told in your industry and region, sharing those with a special comment shows your team is aware and up to date... and generous to share the information.
Like at a party, conversations are more than just about you...
What is more important.
What happens when the staff does the task as asked and they check it off as complete. Does anyone else share and like?
The real power of social media is not the task, it comes from the ability for everyone/anyone to share. You team starts the engine but if it is not helpful/interesting/relevant, not much happens.
Consider other methods of creating content. The articles you have can become infographics, slide shows or videos.