How many times a day should we post articles from our website in our Facebook page?
Hi everyone, I tasked my employees to push the ranking of our websites. How many times a day should we post articles from our website in our Facebook page?
Depends on industry, but for most of the retail oriented industries (utilities, banking, insurance, telco ,...) you should think rather in days than in repeatings per day. We have a saying in our langue that goes "Slower you start, the futher you will arrive". I would suggest to start with frequency that is certainly not bothering your audience (e.g. twice a week) and increase the frequency step by step. Good proxy on if you have not overdone it is the interaction level (share of likes, comments, sharings on total audience). If you see this KPI's to plummet you are either posting too often or you posts lack in content relevancy.
Unless you are posting useful, informative, and articles that I pass on, once a week is sufficient. I unfollow companies who abuse that privilege. The goal isn't to increase your page rank. The goal is to post relevant content.
It all depends on your type of business. As a page, posting multiple times a day can be a bit overwhelming for customer newsfeeds. I typically keep my page posts to 1-3 per week so my customers don't get tired of seeing me on their page, while still maintaining enough exposure that I don't get lost in the jumble.
It is much more important to post fewer, unique and interesting quality articles than to try to meet some sort of arbitrary goal.
With that said, I would try to post about 3 to 4 times a week.
The best times to post are 7:00 AM, 7:PM, 11:00 PM eastern time for business related posts.
Interesting question, since there is no one size fits all answer. However the reasoning are as follows:
Why- Why will people click on my page. Important to identify subject areas like, Press releases- new contracts, financial profits, new partner/customer/service etc... Also use the same to post openings.
EMEA is a region that has language preferences, upon creating an article please pay attention to the language of choice as well.
What- Along with press release encourage people to contribute articles/photographs for your creative/marketing work. Example announce a contest and say that we would like to compile a new brochure for our business and would like people to contribute photographs ( Start a content) there by going viral.
How- At the end of the day. It is important to measure the performance of what you have done. Every inputs that you make on a social platform is rated in three sentiments- positive, neutral and negative. A good Social Media analytic tool will give you this insight also a lot more like which social medium are people accessing you content, language preference etc... giving you details of your end user.
Note if the same is connected with a Back Office Operation to answer public queries it also helps. One such tool that combines this is Radian6- http://www.salesforcemarketingcloud.com/
Based on the above understanding posting 2 articles on a weekly basis helps. Shola might know those details very well.
I agree with many of the comments below, find what your audience wants and post once per day for Facebook, more if there is a reason to do so(like a special event happening that day for example). The key is good and original content that adds value to the receiver.. I would recommend a tool like Hootsuite to manage content well and across a few platforms(such as twitter). Remember to use bitly to shorten up any links you add to your posts as some of these can get quite long. Best of luck! -Dave
It really depends upon the type of business. You should be tracking your insights on your FB page to see what brings in the most traffic. Ideally you should be posting 1-2 times/day, but you need to be seeing where your audience is.
This is a great question and one that today's answer may change as the platform updates algorithms. The rate of posting content to Facebook depends on the engagement level on your Facebook page. A recent change by Facebook has decreased post exposure (you can see this statistic below your cover photo).
The higher engagement (likes, comments, shares...) the more fans/followers your post are shown/exposed to.
On a page that has constant engagement, posting a couple times a day still has a positive return. The challenge here is curating the content and tracking. If a page has limited engagement, recommend at least 1 time per day to keep the page active and develop benchmarks.
I worked on the team that managed Kia Motors global Facebook. We generally found two postings a day to be the best, and pictures perform much better than any other content in terms of engagement, so if you post articles, you have to make sure they are Facebook friendly. Meaning that when you post the link, Facebook can find and grab the main image from your post.
You should make that image interesting and article headline compelling.
Push the ranking of website.
"Google isn't interested in helping companies rank better to get more popular. Google is interested in ranking website pages that are already popular."
If your company is doing amazing things all day long, post as they happen. Photos, videos, customer success stories... all are good. Frequency is not the issue as much as it is the story itself. A bakery that makes amazing giant cakes could take a photo of each one and share them with the world each day on Facebook. Each one a masterpiece.
"Africa’s largest wind farm: is interesting.
"Abu Dhabi Oil and Gas Giant Implements Wage Hike on Station Staffs Nationwide" will get someone's attention.
Note also.... Facebook posts should not only be postings from your website articles once a day. Considering there are many stories to be told in your industry and region, sharing those with a special comment shows your team is aware and up to date... and generous to share the information.
Like at a party, conversations are more than just about you...
What is more important.
What happens when the staff does the task as asked and they check it off as complete. Does anyone else share and like?
The real power of social media is not the task, it comes from the ability for everyone/anyone to share. You team starts the engine but if it is not helpful/interesting/relevant, not much happens.
Consider other methods of creating content. The articles you have can become infographics, slide shows or videos.
Depending on your resources, I'd say one a day. Again, though, like others have suggested its about your audience.
My experience is that outside of your audience it comes down to your resources. Social Media can be hard to maintain at a certain pace if you don't have the people to keep up with it. I'd rather focus on being able to do what you are able well, than aiming too high and not doing it well.
Try it a couple different ways and see what your readers are responding to and go from there.
Think quality first and quantity second. I know there is a lot of debate going on about 'how many times' but if you're pounding this with so many posts daily your audience is going to tune out. Put yourself in the mind of your audience. They receive dozens of emails and social feeds daily. Why put yourself in this noise?
My recommendation is that you create USEFUL information and then post fewer times but make the content extremely powerful and engaging. Another point to consider is the structure of your post. It should be the 'tip of the iceberg' meaning that you'll post enough to get their attention and then link to the full article on your web site. (Hopefully when they get to your site and this article landing page, there will be more opportunities or calls to action to deepen the engagement).
So, think quality first, then think through what you want to happen. It's probably more than just read articles on your web site. What action and result do you seek. Then design the approach to achieve the results.
It should be connected automatically that when you post anything on your blog it shows on social media, using the right plugin
I believe three to six time a day at about the same time. Make time I n your schedule, 30 minutes, to make your posts and answer email - social post remarks so that your following can be there when you are. Space them out at least 2 hours apart. People are creatures of habit and check their social media at about the same times(s) every day. So if they truly want t follow you they should be able to coordinate with you.
The answer is at least 3-4 times a day. Then utilize Facebook Insights to discover when you audience is paying attention and engaging. However, every post needs to be relevant to the people you want to reach, otherwise you are just posting to an empty audience.
Firstly ask yourself a couple of questions.
1. What's the reason you are posting the information onto your facebook page?
2. Is the information engaging, informative to the target market on the facebook page?
3. Your website talk or clientele, may be different too your facebook target and clientele, sure you probably have clients on your facebook page. However the reason they are on your business facebook page is a different reason too your they would interact with you on your website.
4. When posting on your facebook page -- does your talk relate and is in the terms that facebook users want? Facebook talk.
5. People use facebook as a friendly face to face interaction, yes you can certainly make money via facebook, however first you need too understand the medium better.
6. Why do you use Facebook? And don't answer because everyone else is doing it? To best know how too use Facebook for your own business, first look at your own habits and why you use facebook. Why was a Facebook business page set up in the first place.
I hope these insights have helped somewhat. I have started to utilize facebook a lot more for my own business, plus look at how to earn revenue from my facebook page.
Firstly for me too like a Facebook Page I have these three critieria.
My purpose and mission is Authenticity -
1. Has your facebook business page got at least 4000 likes? - This provides you with a crediblitity. --- if you want to increase your business facebook likes, send me a message and I will organize it.
2. Are you the owner of the business and why does the business align with my own business? In the way the business run's and operates on a day too day business is it aligned with my own mission of authenticity.
3. I need to understand and like the business owner plus understand the vision of the business.
The latest data suggests that you only need to post once a day to Facebook to engage your followers. That being said you can post from a variety of places including your website and even curating other people's content. Be sure to pay attention to likes and comments to see which content resonates the most with your customers. Use that understanding to generate future content and campaigns. Also remember that people don't want to be sold to. So if the majority of your website content pushes your products and services, it may backfire.
The balance between connecting with your customer base and overwhelming their social feeds can sometimes be a challenge. For our clients, we will post articles for them from their websites/blogs no more than twice a week.
Articles invoke a far different reaction from your target audience than just social posts, as an article requires much more engagement on the reader's part than a social post. For this reason, try not to make your articles a daily, routine send-out, or else your audience my lose interest. Flooding your Facebook with too much content may result in a loss of interaction.
Like Luke said; Quality over quantity. Make it special.
Have a wonderful day!
I would start at one a day until you see an increase in engagement. If you don't see an increase in engagement, you should consider changing the content, type of content, or timing of posting.
How often you post is only a part of it, and if you just advertise and talk about what's relevant to you, it won't matter. Remember the three "E"'s of Social Media Marketing. Educate, Engage and Entertain. That is how you provide value. You don't need to post more than an article a day, but I wouldn't recommend just one post a day...ever. Regardless of your target audience. You need to learn how to make your social media interesting enough to create a following, and from there you can engage and turn your following into clients and/or customers.