How can a mobile app boost business growth?
Smartphone users spend 89% of their mobile time using an app. Compared to traditional websites, apps are more immediate and allow businesses to communicate with potential customers in an innovative and customized manner.
Indeed smartphone users spend 89% of their mobile time using an app. Thus, it is evident that having an app can take your business places. The customers prefer shopping via hand-held devices instead of going for desktop websites. An app can keep you at an arms distance from your target audience base. Moreover, mobile apps can help you make use of the inbuilt features of smartphones like camera, geolocation detectors, and others. This coupled with functionalities like push notification and others can help you offer personalized services. This can even affect the purchase intention of the store visitors.
A mobile app can boost business growth but only if your business deserves an app (most traditional businesses don't). Some businesses can become part of an app (e-commerce or business listing website) to trigger business growth. Smartphone users do spend a lot of time on apps but such apps don't directly support business growth unless you are willing to invest in paid advertising on them which is another story altogether.
Creating a mobile app is an effective method to take your brand closer to your target audience. As you know mobile phones and tablets are a great source of information and entertainment, they are widespread. This is why making a mobile app helps you get people engaged in your business, learn more about your company, as a result, expand your target audience and reach more people in a way convenient for them. So, even if you are running your first tech startup, a mobile app can assist you in reaching your audience and even the global market.
Over the past 10 years, we have seen a huge change in the use and adoption of web and mobile applications. During this time, they have gone from zero to imperative because of advances in computer hardware and also because users have welcomed their many benefits.
1. A whole new market.
Today, there are about 2.5 billion smartphones on the planet. Why would not you want your business to tap into this market? B2B users now want to have access to everything they can do on their computer anytime, anywhere, on any device.
2. Ease of data access and sharing.
The use cases for accessing existing information and applications on the web and for mobile use are compelling. It is now easy to integrate your applications with other applications on phones and tablets, and even with very specific navigation, messaging or camera functions, giving users a rich, powerful and transparent experience. Customers, partners, and employees will have the ability to access your applications and take advantage of your services exactly when they want, on the device of their choice.
3. Comforts of BYOD.
Web and mobile applications also offer users the easiest way to let everyone use their own device. (hence the expression BYOD or bring your own device), a growing trend in business, allowing people to use the device they love (a large part of their professional and personal life). In my experience, it is a game-changer for organizations involved with nonprofit fundraising for it is a cost saver and does not require a great deal of technical know-how for users to access real-time data through the cloud.
When the idea of e-commerce was gaining momentum, every retail business was compelled to higher an e-commerce website development company. And it worked out just fine for most of them because the overhead of the e-commerce business was not too high. Along with B2C websites, B2B websites were also launched and it provided a great platform to retailers, wholesalers, and traders. The same thing happened with social media and mobile app development.
When social media was gaining a lot of popularity, all the business rushed to create their own accounts and pages on various social media sites like Facebook, Twitter, and Instagram. They started dishing out a lot of content and social media engineering impacted their business a lot. Now is the time for mobile app development for business. All the business houses are in the dilemma of ‘to be or not to be’. They are unsure if they have to have a mobile app for the growth of their business or not.
To help them decide, we have listed a few key pointers in this article: https://trendsofmobileappdevelopment.quora.com/Does-Your-Business-Need-A-Mobile-App-5-Key-Pointers-To-Decide
First of all, remove the misconception from your mind that mobile apps are only for big firms and not for small business. Mobile Apps can be built for all types of business whether the business is running on a large scale or at a low level. Here are some great benefits of a mobile app:
1. Visibility to Customers:
Having a mobile app for your business can help you gain customers attraction in the market. This can also help you strengthen your position in the market.
2. Boosting Up Your Website Traffic:
If your app is perfectly customized for the app store, not only you can attract more downloads but can get backlinks and highly targeted traffic to your websites from high authorized pages because Apple’s app store and Google Play receive millions of hits every day.
3. Priceless Customers Insights:
The biggest benefits of mobile apps are that you can gather a volume of detailed customer’s data and this may help you identify the most promising and profitable regions, customers’ needs and demographic segments.
Hope this was helpful.
If you want to grow your small business into a powerful brand, developing an app will be a good investment in your brilliant future. Of course, not every business app will bring considerable results at once. In some areas, a new tool is responsible for the growth of profits in the long run, but the benefits it will bring can’t be overestimated.
In fact, here are 7 main reasons how an app can help a company boost its growth:
1. Make life easier for customers;
2. Provide opportunities for personalization;
3. Give your brand greater visibility;
4. Enable direct customer communication;
5. Reduce strain on the support staff;
6. Provide excellent mobile experience;
7. Fully showcase your expertise.
Here is an article about app development for business (https://magora-systems.com/app-development-for-growth/) where they explain each point in detail and provide tips on how to boost business growth. Hope, it will be useful.
Statista forecasts that the number of mobile phone users in the world is expected to pass the five billion mark by 2019, so mobile presence is the need of the hour.
Let’s see some inherent advantages of mobile apps over mobile websites.
A mobile app means branding. Apps are an extension of your brand and what value you hold as a company. Gradually, a mobile app enters into the personal space of your users and is always present on their device and accessible with a single click, hence allowing the brand to carve its own niche and can build value for itself.
Mobile apps offer tailored content by allowing users to set preferences based on interests, location, behavior etc. and customize the set preferences accordingly, serving target advertisement to the users. Customized recommendations and updates, location-based promotions or deals etc comes handy with the help of data personalization.
-Leverage Device Capabilities
A mobile app has access to the device’s inbuilt features (camera, location etc) and this helps to enhance customer experience. Let’s for example, take push notifications. These can be sent at any time and users don't have to be surfing the mobile app or using their devices to receive them. They can show the latest sports scores, download coupon, or let a user know about an event, such as a flash sale.
Another crucial advantage is the opportunity to use them offline. As apps are installed on a mobile device, they can keep providing access to content and features even without an internet connection.
Get it in one go! Hybrid applications support every platform and you can save time and development cost too while switching into a hybrid. AI enabled mobile applications are the best to boost business. Like introducing chatbot have many advantages to boost a business: