How can a mobile app boost business growth?
Smartphone users spend 89% of their mobile time using an app. Compared to traditional websites, apps are more immediate and allow businesses to communicate with potential customers in an innovative and customized manner.
Indeed smartphone users spend 89% of their mobile time using an app. Thus, it is evident that having an app can take your business places. The customers prefer shopping via hand-held devices instead of going for desktop websites. An app can keep you at an arms distance from your target audience base. Moreover, mobile apps can help you make use of the inbuilt features of smartphones like camera, geolocation detectors, and others. This coupled with functionalities like push notification and others can help you offer personalized services. This can even affect the purchase intention of the store visitors.
A mobile app can boost business growth but only if your business deserves an app (most traditional businesses don't). Some businesses can become part of an app (e-commerce or business listing website) to trigger business growth. Smartphone users do spend a lot of time on apps but such apps don't directly support business growth unless you are willing to invest in paid advertising on them which is another story altogether.
Over the past 10 years, we have seen a huge change in the use and adoption of web and mobile applications. During this time, they have gone from zero to imperative because of advances in computer hardware and also because users have welcomed their many benefits.
1. A whole new market.
Today, there are about 2.5 billion smartphones on the planet. Why would not you want your business to tap into this market? B2B users now want to have access to everything they can do on their computer anytime, anywhere, on any device.
2. Ease of data access and sharing.
The use cases for accessing existing information and applications on the web and for mobile use are compelling. It is now easy to integrate your applications with other applications on phones and tablets, and even with very specific navigation, messaging or camera functions, giving users a rich, powerful and transparent experience. Customers, partners, and employees will have the ability to access your applications and take advantage of your services exactly when they want, on the device of their choice.
3. Comforts of BYOD.
Web and mobile applications also offer users the easiest way to let everyone use their own device. (hence the expression BYOD or bring your own device), a growing trend in business, allowing people to use the device they love (a large part of their professional and personal life). In my experience, it is a game-changer for organizations involved with nonprofit fundraising for it is a cost saver and does not require a great deal of technical know-how for users to access real-time data through the cloud.
First of all, remove the misconception from your mind that mobile apps are only for big firms and not for small business. Mobile Apps can be built for all types of business whether the business is running on a large scale or at a low level. Here are some great benefits of a mobile app:
1. Visibility to Customers:
Having a mobile app for your business can help you gain customers attraction in the market. This can also help you strengthen your position in the market.
2. Boosting Up Your Website Traffic:
If your app is perfectly customized for the app store, not only you can attract more downloads but can get backlinks and highly targeted traffic to your websites from high authorized pages because Apple’s app store and Google Play receive millions of hits every day.
3. Priceless Customers Insights:
The biggest benefits of mobile apps are that you can gather a volume of detailed customer’s data and this may help you identify the most promising and profitable regions, customers’ needs and demographic segments.
Hope this was helpful.
Creating a mobile app is an effective method to take your brand closer to your target audience. As you know mobile phones and tablets are a great source of information and entertainment, they are widespread. This is why making a mobile app helps you get people engaged in your business, learn more about your company, as a result, expand your target audience and reach more people in a way convenient for them. So, even if you are running your first tech startup, a mobile app can assist you in reaching your audience and even the global market.
Get it in one go! Hybrid applications support every platform and you can save time and development cost too while switching into a hybrid. AI enabled mobile applications are the best to boost business. Like introducing chatbot have many advantages to boost a business:
If you want to grow your small business into a powerful brand, developing an app will be a good investment in your brilliant future. Of course, not every business app will bring considerable results at once. In some areas, a new tool is responsible for the growth of profits in the long run, but the benefits it will bring can’t be overestimated.
In fact, here are 7 main reasons how an app can help a company boost its growth:
1. Make life easier for customers;
2. Provide opportunities for personalization;
3. Give your brand greater visibility;
4. Enable direct customer communication;
5. Reduce strain on the support staff;
6. Provide excellent mobile experience;
7. Fully showcase your expertise.
Here is an article about app development for business (https://magora-systems.com/app-development-for-growth/) where they explain each point in detail and provide tips on how to boost business growth. Hope, it will be useful.
According to January 2018 Statista report, mobile users in the world are over 3.7 billion. Moreover, mobile smartphones accounted for nearly 50% of the total global internet usage volume. Many reports show that the number of smartphone users is still increasing worldwide. With the rise in the number of smartphone users, mobile apps have become an essential aspect of conducting businesses.
Here I suggest you an article to give it a read: https://mobinspire.com/blogs/classification-of-user-modeling-and-effective-application/