How can a mobile app boost business growth?
Smartphone users spend 89% of their mobile time using an app. Compared to traditional websites, apps are more immediate and allow businesses to communicate with potential customers in an innovative and customized manner.
Over the past 10 years, we have seen a huge change in the use and adoption of web and mobile applications. During this time, they have gone from zero to imperative because of advances in computer hardware and also because users have welcomed their many benefits.
1. A whole new market.
Today, there are about 2.5 billion smartphones on the planet. Why would not you want your business to tap into this market? B2B users now want to have access to everything they can do on their computer anytime, anywhere, on any device.
2. Ease of data access and sharing.
The use cases for accessing existing information and applications on the web and for mobile use are compelling. It is now easy to integrate your applications with other applications on phones and tablets, and even with very specific navigation, messaging or camera functions, giving users a rich, powerful and transparent experience. Customers, partners, and employees will have the ability to access your applications and take advantage of your services exactly when they want, on the device of their choice.
3. Comforts of BYOD.
Web and mobile applications also offer users the easiest way to let everyone use their own device. (hence the expression BYOD or bring your own device), a growing trend in business, allowing people to use the device they love (a large part of their professional and personal life). In my experience, it is a game-changer for organizations involved with nonprofit fundraising for it is a cost saver and does not require a great deal of technical know-how for users to access real-time data through the cloud.
Indeed smartphone users spend 89% of their mobile time using an app. Thus, it is evident that having an app can take your business places. The customers prefer shopping via hand-held devices instead of going for desktop websites. An app can keep you at an arms distance from your target audience base. Moreover, mobile apps can help you make use of the inbuilt features of smartphones like camera, geolocation detectors, and others. This coupled with functionalities like push notification and others can help you offer personalized services. This can even affect the purchase intention of the store visitors.
A mobile app can boost business growth but only if your business deserves an app (most traditional businesses don't). Some businesses can become part of an app (e-commerce or business listing website) to trigger business growth. Smartphone users do spend a lot of time on apps but such apps don't directly support business growth unless you are willing to invest in paid advertising on them which is another story altogether.