How much effort should I spend on making my retail website mobile friendly?
My website is somewhat mobile friendly. Visitors can easily see images of my product (mostly designer handbags). However, the shopping cart experience isn't great on mobile. People definitely need to engage the text to see some pricing, details and adding payment information. I wonder, though, if most people actually order products from a desktop. Would appreciate advice and others' experiences. Thank you.
Not much really! Since you have a WP site, just switch to a mobile friendly theme, only a few million available.
Most important: If your website isn't 'mobile friendly', Google will penalize you from now on. Regardless of 'what part of the website'. Bing will follow soon - so (I haven't looked at your website) you will have to do something about it. If your site is running on Wordpress, it should be relatively easy to do.
There are enough people out there who will give you technical advice which will even make a professional astro physician with a computer science degree -s eye water - but I think what you need is a 'web man/woman'.
Back to basics: Get your website into 'mobile mode' - Google will run you down if you are not 'mobile friendly'. If on WP, great! - can be done probably within hours. If not, might be worthwhile to look at your overall system? Either way - look towards Freelancers and Odesk (Updesk)
Any questions, just ask - or send me a private message. Happy to help.
YOu have already answered your own question, if YOU think the cart experience isnt great on mobile - what will your customers think? That's If they get to the cart!
Get it mobile friendly ASAP before your customers go elsewhere!!
You need to make the website fully responsive...You mentioned, most of the people order products from a desktop. Is it because they are unable order from mobile?. We are running e-commercial sites. We are surprised to see that 90 percent traffic is from mobile..
Easiest way, I've found, is to find a good template that is responsive. A lot of websites are looking to go this route, rather than paying for a separate mobile website. Responsive web design allows the website to contour to the size of the window based on resolution. So, if someone navigates to your site on any device, it's the same site, but looks differently.
Also, incorporating Google Analytics into your site. This will allow you to easily see what browser,device someone is visiting your site from.
Google is now lowering your visibility within searches significantly if your site is not mobile accessible. This means that you're site must be responsive. If your site is a Wordpress site go to WooThemes or ElegantThemes.com and pick one of their Responsive themes. Both of these companies make gorgeous themes that are continuously upldated. I've been with ElegantThemes since he only had 4 themes...great company. The themes won't break the bank and you'll know they'll be promptly updated when Wordpress is updated. Get your site spiffed up and mobile accessible. It's important to stay current.
First of all people do order on mobiles. So the fact mentioned by you that "people use desktop to order..." is strange and there can be number of reasons behind it. But if this fact is true means you are loosing a lot of business from the customers who wants to order from a mobile device.
You try to add the cart in your google analytics, to observe the customer behavior. Recently (From Apr 21, 2015) Google has made significant changes to its search engine algorithm which gives very good weight to search engine friendliness of each page in your website.
Again there are three categories of search engine friendliness is identified out of which Responsive Web Design is best search engine friendliness.
Another option for you to develop a mobile App to take care for your customers who use Mobile devices. Now mobile Apps are also listed in search results.
My company hexaview (hexaviewtech.com) deals into mobile applications and digital marketing so I can guide you indepth on this subject through emails. You can write to me at help.nris at g ma il dot com
What you need to consider besides the sales rate on desktop/mobile is the fact that the general browsing trend tends to be on the mobile side. In my opinion, going mobile friendly with responsive design is today no longer an option.
When I was showing my website to people in my network, many of them view them on mobile and one guy even came back to me telling me how much he loved my site because it's mobile-friendly and how much he loathes sites which aren't.
Never mind sales decision, but think about your new users' first encounter to your website. If most of them would browse your website through mobile and your site isn't mobile-friendly, do you reckon they'd bother going into their desktop and make that sales?
You have received a number of good answers, all of which stress the importance of staying current with the search engine requirements. Don't be fooled because everyone is only talking about Google (although they are currently the largest search engine), Bing is also adding the Mobile Friendly label to their search results, and other international search engines are doing similar. The statistics continue to rise as to how many people use their mobile devices to search, so a good strategic marketing plan for your business should include time and funds to make the necessary changes. Wishing you awesome and continuing success.
As everyone else has stated, your site is not mobile friendly.Making your site mobile freiendly is a key to the success of your business. Consumers are looking to be able to shop via mobile and if you review the statistics of purchases made via mobile you would see that the trend is increasing year over year. I would not launch a site if it was not mobile friendly.