How much effort should I spend on making my retail website mobile friendly?
My website is somewhat mobile friendly. Visitors can easily see images of my product (mostly designer handbags). However, the shopping cart experience isn't great on mobile. People definitely need to engage the text to see some pricing, details and adding payment information. I wonder, though, if most people actually order products from a desktop. Would appreciate advice and others' experiences. Thank you.
Dear Carrie ,
Check your mobile friendliness yourself !
An e-commerce website should not just be mobile friendly , it should be extremely easy to navigate for the visitor as well as for google spider .
Contact me if you are looking for professional services , i have made 100+ ecommerce websites more mobile friendly as well as user friendly , and have doubled the conversion rate of most of my clients websites !
Hi Carrie, You have received a lot of great advice on the forum and in the long run, it's better to get a 'responsive' website which will work great on a desktop and mobile device. Here is a link to our blog on the change by Google in mobile ranking with links to the test site.http://xlconsultinggroup.com/google-rolls-out-mobile-friendly-seo-search-update/. Vincent is on the money when he says your site needs to be developed with your target customer in mind and reach out to the target customer in every way (social media, growing your email list, blogging etc.) Touch your potential customer in as many helpful ways as possible with definite "calls to action".
Most important: If your website isn't 'mobile friendly', Google will penalize you from now on. Regardless of 'what part of the website'. Bing will follow soon - so (I haven't looked at your website) you will have to do something about it. If your site is running on Wordpress, it should be relatively easy to do.
There are enough people out there who will give you technical advice which will even make a professional astro physician with a computer science degree -s eye water - but I think what you need is a 'web man/woman'.
Back to basics: Get your website into 'mobile mode' - Google will run you down if you are not 'mobile friendly'. If on WP, great! - can be done probably within hours. If not, might be worthwhile to look at your overall system? Either way - look towards Freelancers and Odesk (Updesk)
Any questions, just ask - or send me a private message. Happy to help.
Since the world is going mobile I would think you would want to be there, too.
I can only really answer from a customer/consumer perspective on this one. But I would say it is definitely worth investing in!! I do most of my investigating, researching, buying, etc on my mobile or iPad and my laptop/desktop is more just used for work. I am not sure what you are selling, but if you are aiming at women who are generally time poor, I would say the ROI is worth it. Hope that helps in some way - good luck!
I think my comments mirror the professionals who have responded: it matters greatly. Mr. Mialik gave some clear statistics on why. Regardless, this is the most important advice you'll ever get in business that connects to your issue:
Never make people work to give you money.
Every aspect should be easy to read, see and most importantly...to u$e.
Mr. Kernaghan is correct on a few points: regarding testing...always test your sites before launch because first impressions count, especially in a world where word-of mouth is gold and travels fast...like, viral; regarding social media buttons...always make it easy to share on multiple platforms as you want to make it easy all around.
Some excellent tools were shared on here and we re all fortunate you took the time to bring this topic forward. Thank you.
Mobile is everything per Forrester Research and others. When we launched our Simply Books APP in the Apple Store it became our number one cash sales account because it took us worldwide riding on Steve and Tim's magic carpet. This with audiobooks and eBooks, not exactly new tech or fashionable. And I am writing this as an old guy on a mobile device.
You have received a number of good answers, all of which stress the importance of staying current with the search engine requirements. Don't be fooled because everyone is only talking about Google (although they are currently the largest search engine), Bing is also adding the Mobile Friendly label to their search results, and other international search engines are doing similar. The statistics continue to rise as to how many people use their mobile devices to search, so a good strategic marketing plan for your business should include time and funds to make the necessary changes. Wishing you awesome and continuing success.
What you need to consider besides the sales rate on desktop/mobile is the fact that the general browsing trend tends to be on the mobile side. In my opinion, going mobile friendly with responsive design is today no longer an option.
When I was showing my website to people in my network, many of them view them on mobile and one guy even came back to me telling me how much he loved my site because it's mobile-friendly and how much he loathes sites which aren't.
Never mind sales decision, but think about your new users' first encounter to your website. If most of them would browse your website through mobile and your site isn't mobile-friendly, do you reckon they'd bother going into their desktop and make that sales?
Easiest way, I've found, is to find a good template that is responsive. A lot of websites are looking to go this route, rather than paying for a separate mobile website. Responsive web design allows the website to contour to the size of the window based on resolution. So, if someone navigates to your site on any device, it's the same site, but looks differently.
Also, incorporating Google Analytics into your site. This will allow you to easily see what browser,device someone is visiting your site from.
That is our own business. You need to be candid and patience with your new customers and product, to build a better relationship with them. wherever, you don't need to wasting your time so much with some of friendly conversation, because you should start to think how you are going to structure your margin of profit and what is eventually you will loss. Those going to help you start projected your next step of marketing your product.
We all know that to create your own "website" to advertising your product, there initial cost may you don't have solvability to support that at first time. It's one mechanism who's going to shortly your time on friendly conversation, because they ready show all products online.
As everyone else has stated, your site is not mobile friendly.Making your site mobile freiendly is a key to the success of your business. Consumers are looking to be able to shop via mobile and if you review the statistics of purchases made via mobile you would see that the trend is increasing year over year. I would not launch a site if it was not mobile friendly.
First of all people do order on mobiles. So the fact mentioned by you that "people use desktop to order..." is strange and there can be number of reasons behind it. But if this fact is true means you are loosing a lot of business from the customers who wants to order from a mobile device.
You try to add the cart in your google analytics, to observe the customer behavior. Recently (From Apr 21, 2015) Google has made significant changes to its search engine algorithm which gives very good weight to search engine friendliness of each page in your website.
Again there are three categories of search engine friendliness is identified out of which Responsive Web Design is best search engine friendliness.
Another option for you to develop a mobile App to take care for your customers who use Mobile devices. Now mobile Apps are also listed in search results.
My company hexaview (hexaviewtech.com) deals into mobile applications and digital marketing so I can guide you indepth on this subject through emails. You can write to me at help.nris at g ma il dot com
Google is now lowering your visibility within searches significantly if your site is not mobile accessible. This means that you're site must be responsive. If your site is a Wordpress site go to WooThemes or ElegantThemes.com and pick one of their Responsive themes. Both of these companies make gorgeous themes that are continuously upldated. I've been with ElegantThemes since he only had 4 themes...great company. The themes won't break the bank and you'll know they'll be promptly updated when Wordpress is updated. Get your site spiffed up and mobile accessible. It's important to stay current.
You need to make the website fully responsive...You mentioned, most of the people order products from a desktop. Is it because they are unable order from mobile?. We are running e-commercial sites. We are surprised to see that 90 percent traffic is from mobile..
YOu have already answered your own question, if YOU think the cart experience isnt great on mobile - what will your customers think? That's If they get to the cart!
Get it mobile friendly ASAP before your customers go elsewhere!!
Not much really! Since you have a WP site, just switch to a mobile friendly theme, only a few million available.