How much effort should I spend on making my retail website mobile friendly?
My website is somewhat mobile friendly. Visitors can easily see images of my product (mostly designer handbags). However, the shopping cart experience isn't great on mobile. People definitely need to engage the text to see some pricing, details and adding payment information. I wonder, though, if most people actually order products from a desktop. Would appreciate advice and others' experiences. Thank you.
I tested your website and it isn't mobile friendly. You can easily check yourself. Just open the website in Google Chrome browser and decrease the size of browser horizontally and vertically. If a site automatically adjusts to the the size of browser, it's supposed to be mobile friendly.
The best way to make a mobile friendly website is you ask the developers to use responsive design that automatically adjusts itself according to the size of browser.
Now I comes to promotion part. Yes, Google is lowering the ranking of those websites which aren't mobile friendly. But this case applies only when your search takes place in a mobile device. You will see no change in ranking when search takes place on desktop.
So if a website isn't mobile friendly, its tanking in mobile device search will be affected.
I would advise you to invest to resources and make your website mobile friendly. I have dealt with many ecommerce clients and they do not realize the mobile impact on their sales. If you use Google Analytics look at your mobile traffic and see what the percentage of traffic to your site is now mobile. (Additionally if your shopping cart is implemented in Google Analytics you can see if you are getting purchases from mobile too.)
I don't think your question is really the most important focus right now because your regular site is missing a number of key elements/processes. I apologize in advance for what already feels like it's going to be a long post.
But to answer your question and because having a mobile-friendly site is important to being found in Google's mobile search results pages, spend at least enough effort to make it functional and useable for mobile - then test to see what generates more sales from more mobile-specific pages.
Because it's a Wordpress site you can use a plugin to serve up a mobile-friendly version that keeps you in Google's good graces. But I wouldn't consider that a real solution if you truly want to sell more bags.
You can definitely test whether a mobile-specific site with customized pages generates more sales than by just making it 'responsive'. But I would fix your main site before investing too much time on mobile, unless you are getting an overwhelming number of visitors from mobile.
If the latter is the case, you need to find out if those types of visitors will convert more often than your regular site visitors. And if that's the case, get on improving your mobile site right away to make it great and just make some minor improvements to your main site until later.
BTW, I'm really mind-boggled that you don't have social buttons on your main site. There's a lot you can do with this type of product line to direct traffic to your site. But you'll again want to look at mobile and non-mobile traffic separately.
I looked around a bit on your site and saw that the additional images for bags open full-screen with no way to close them other than the Back button - at least on my 24" monitor set to 1940x1080. Not good.
On mobile, the existing site is worthless for using the bag customization feature on my Samsung Galaxy SII. Not good.
I don't have a tablet handy to check that format.
So your main, non-mobile site needs some fine-tuning in at least a few areas. It doesn't look like you're doing any testing on it at all to see what might work better on some elements and aspects of the website. To assume that any given website is perfect once it goes live is a mistake. I've never seen a single site that hasn't been able to profit from at least doing some basic A/B testing of different aspects of the site.
Most site owners seem to approach their site from their own viewpoint, their web designer's viewpoint, or copy one or more competitors - never knowing if their competitors are doing it right either. Some of the biggest brands in fashion are still missing out on huge opportunities from their online presence because of their egos and/or ignorance.
99.9% of web designers don't do any testing because they don't know how and/or they just want to profit from making you a website and let the rest be your problem. But if the site doesn't actually do more for your business than 'just be a website' instead of be the powerful marketing and sales tool it can be, it won't live up to your expectations.
The web and online marketing has greatly evolved and I believe most web design today is a ripoff because there's no system to hold the site or designer accountable for results. Business owners still believe that by just having a site, they are somehow in business and ready to profit. Getting a site partially right seems to mean missing the mark on many of the key elements.
The increased control that shoppers have now over what they had in the early days of the web is more apparent to them - they are self-aware in that regard. But most sites do nothing to address that evolved mentality. So just putting up categories of products, providing pictures and prices and then expecting to sell something because you can is not a complete business model.
There are 20-40 basic things that can be tested for effectiveness and/or improvements on a site with the big list closer to 200. Testing lets your customers tell you what works and what fails in marketing and selling to them. A simple red flag is if you have more visitors to your site that leave without buying or giving you their contact info, you have a variety of things to be testing and improved upon.
A crazy simple example - right now your site does almost nothing to build a contact list for you to try and sell to later. The email field and JOIN button are very weak and at the bottom of the page. Was this your idea or the designer's? Who doesn't understand how important it is to grow a list and create sales opportunities after a non-purchasing visit?!?
Business owners who don't know better, but rely and trust the web designer to cover all the bases and web designers who SHOULD know better, but are either too busy in the artistic and design 'creation' mentality of web dev, or don't want to get into being responsible for results.
So if you're doing anything to generate traffic, I suspect much of that effort is being wasted. There are no compelling offers, no conversion elements in play no formal rewards or referral system.
What's the Unique Value Proposition? A new/little-known brand?!? Are you expecting the bags to speak for themselves? Sure, that may happen to some degree by the images, but bags don't talk. And while a picture is worth a thousand words, you don't know which thousand words to which customers.
You need to talk with someone about your margins and what it takes to acquire a customer, extend lifetime customer value, and reduce attrition among other things. If your regular website isn't cutting it, I'd make it responsive first, fix your regular site next, then customize your mobile site to optimize it as a separate buying experience.
If you are making some sales, that's great, but bet you're missing out on a lot more than you're making - your analytics will reveal more. Don't get caught up in what you or anyone else 'thinks' you should do - let your customers show you how to sell to them .Their opinion is the only one that matters in that regard.
Your web site is currently not mobile friendly. But as I said, there are lots of plugins for WordPress that you can get. And I see you are using Wordpress. Nice web site. For you and everyone else who is wondering how their site looks on a mobile device, whether they are mobile friendly or not, HubSpot has the free tool for you. It reads what's on your server. It is not just a preview. http://blog.hubspot.com/marketing/site-look-mobile-devices-free-tool-ht
Hi Carrie, I have a simple way to see this information. Have a look at your Google analytics and see how many people are accessing your store from a mobile site. If a large portion of your customers are trying to buy from a mobile device (which chances are these days they are) then it is obviously a smart investment to make your mobile site a better buying experience.
As long as you are able to browse through on your mobile it would be fine, statistics to move to mobile friendly devices are mooted by ISPs, this in time to come will saturate to a great extent. Google again uses the same line to get more web designs to become mobile friendly it is all about creating a demand that isn't quite there. It is like forcing you to use a mobile to buy stuff. Eventually the customer will buy t from wherever he chooses to buy and that too in a relaxed mood, shopping online is never instinct based so chill out, however do make your site as mobile friendly as possible not to put off customers!!
Mobile website is very important now. Google has now started ranking mobile unfriendly websites lower in their search results. So check on the Google webmaster (if you can) to find how google ranks your mobile website. Also, if you use Google analytics (or any other analytics) it can show the percentage of mobile visitors on your website. That will give you a better idea about the effort you need to spend.
Mobile is increasing overall, I would strongly advise that you do invest heavily in your mobile platform and make the transaction process more seamless.
Many of my clients do more business on mobile transactions than desktop.
This should be a priority for you and your business. Happy to help more.
Mobile sales are different than desktop activities. Look at your competitors, the big ones that have been able to afford being ahead of the curve. They have probably found and implemented the important bits.
Don't just take what you have and port it to mobile.
According to Shopify one of the big players in the eCommerce, last August 50.3% of all eCommerce traffic now came from Mobile it was the turning point for them.
In your case the best bet is to see the Analytics and actually see the number of users that are using mobile it would give you the exact number, your numbers and you can make the best decision based on the actual percentage, or the growth of mobile users, if you are looking ahead.
Hope this helps!
To simplify the process, Google has created a tool to check if your site is mobile ready. Simply follow this link: "https://www.google.com/webmasters/tools/mobile-friendly/" and enter your site name. it will give you a quick report on it's readiness.
As for how much to spend, well I think that answer would depend on how important the site is to you, how much revenue the site is generating, and how much you expect it to generate in the future.
As a note, Google is forcing sites to become mobile friendly because the statistics show that 57% (the last stat I saw about two months ago) of people are now primarily using their phone to browse the web. That, in my mind might move up the priority for "mobilizing" it.
However, after peeking at you site, I found your site is based on a Wordpress back end, which is lucky for you. It means that it is standardized in the manner that it is built and the responsiveness can be added in rather easily by a good developer who knows how to create child themes. (That is a bit of CSS code that adds further functionality to how the site responds.)
Was this site built recently? I saw that it has a copyright of 2015. The question I immediately asked was 'why didn't they build in responsiveness in the first place?' Google has given designers almost a year's advance notice that they were going to change their search engine to prioritize mobile. Perhaps going to your old designer and asking that question might be a good place to start. Could save you a bundle - if they are decent people.
Otherwise, look for someone who specializes in wordpress development. They should be able to quickly fix up your site to get it up and working for mobile.
I know this didn't answer your questions about how much, but I have no idea what the going rate for development is where you are. I know where I live it runs between $100-150 an hour, but rates vary by region. You're going to have to do some research in your area. I do hope this information has helped you though.
Carrie, Mobile website is completely different now, and people are now making their sites Responsive.. Your search volume will increase to 30 %...First on which platform your site is Built..
How many pages you have, this will all take time..
It''s better if you hire some Designer from Elance or upwork..
Develop Apps rather, IOS and Android..
In today's mobile world its very important to have your site be responsive and easy to navigate as well as pay on a mobile devise. If you review the trends, more and more people are making purchases from their mobile devise, be it smart phone or table. It would be worth the extra effort and money to make the payment process as easy as possible.
74% of Americans are on mobile and they check Facebook on average 14 times a day. What you read about the importance of mobile for Google rankings is most definitely a factor to consider. What I want to add is that our markets today are full of people that are impatient and me oriented. Although that may sound like a negative comment, it is not meant to be. It is a fact and it is important to keep those facts in mind. If I am on a site and try to check out, I expect the shopping cart experience to be swift and efficient. If it is not, I will quickly exit as I am unsure if the site has been compromised or not. Identity theft is rampant and we have already experienced it along with many others . That would be a horrible reason for you not to get sales.
Mobile usage has EXPLODED! 2015 is the year of mobile. Analysts predict that this is the year when mobile searches will surpass searches on the desktop. Total internet usage via mobile devices has already surpassed PCs, so this trend makes a lot of sense and quite frankly has been predicted for years. So investing in a mobile version of your site is money well spent. Unless you want to miss out on a significant amount of web traffic, you should consider tweaking your marketing to better cater to mobile users. Net-net, you need to be thinking about appealing to people checking you out on their phones! I would also look at products such as Kahuna which can help drive bottom line revenue.
At the present time, about 30 percent of all searches are done on a smartphone. Smartphone is Google*s definition of a mobile device. If you are not mobile friendly you are losing that 30 percent as most visitors to a site will not spend time unless it is mobile optimized. Estimates (from Google) are that by 2020 that number will be closer to eighty percent. So, if you want your handbags ordered, make your site mobile ready.
First, test it on https://www.google.com/webmasters/tools/mobile-friendly/. To my surprise, my own site, built on Weebly is mobile-friendly.
Without a mobile friendly website Google will not lower your ranking on all searches - just those made from mobile devices. But user stats indicate the mobile sector is bigger than the desktop now. If you are running Google Analytics, you should be able to see what your traffic split is. If your site is really cumbersome on a mobile device they are likely bouncing, but you should still see how many there are.
A higher percentage of purchases from desktop will be your inevitable status quo, but that does not reflect the untapped potential.
For the product you have, Mobile first is the advisable way to go. A responsive site that adapts to all browser sizes and devices should pay for itself quickly if you already have decent traffic.
mobile friendly is a must. you will not rank in google unless your website is mobile friendly. most wordpress templates these days are mobile friendly so the question is what platform are you using?
The short simple answer is, you must take every effort to ensure your website is mobile friendly. For how much effort, it depends on whether you’re designing it yourself or hiring a designer bearing in mind the traction in personalised mobile applications.
I'm sure you'll be presented with a great number of suggestions and ideas on here. To offer my own perspective on the question, I believe you must have a mobile-friendly website regardless of what business you're in as long as you have a website.
Make sure you have enough engaging content using a mix-media strategy and ensure that the checkout process is single layered allowing for an easy click through checkout process.
Good luck and hope this helps.
Feel free to connect if I can be of help.
If your website is not mobile friendly then it will harm your SEO efforts because Google will penalise your site. Mobile and Tablet users tend to go hand in hand so if your site is only designed for desktop then you will not get Mobile/Tablet users to your site as their experience will not be a pleasant one!
Last word...make it mobile/table friendly or suffer the consequences.