How much would you pay for someone to manage your company's social media?
Hey everyone, I've got a question about your personal opinion on a reasonable price point for social media management. I know most companies do this internally but let's pretend you want to pay an agency or social media expert to handle it for you (please note I said expert, not a teenager who plays on Facebook all day).
If you paid someone to do this, let's say they would manage two accounts,Facebook and Twitter, and would post up to ten posts per day (mostly on Twitter).
The social media manager would also respond to any inquiries by customers, media, etc. within a max of 12 hours (excluding holidays and weekends -- then it may be a max of 48 hours). This person would also make a point of engaging with the online community each day; so if it's a brand for baby toys, then the social media manager would interact with mommy bloggers at least 1-2x/day. So there is a large marketing component of this service as well.
Overall we're talking about roughly 5-6 hours of work each week. So if you wanted to pay someone to do all of that -- how much would you consider a reasonable rate per month? What price would be "absolutely worth it" and what price would be "definitely not worth it?"
There's no right or wrong answer, just your opinion. Please and thanks for your help!
What a great question!
Short answer: starting at $35 per hour and then up from there, as much as $120/hour depending on the industry and level of expertise.
Social Media management is a new area, and still many are trying to figure out this new territory. Reminds me when web design was a new territory back in mid 90's.
The pay for a Social Media manager will depend on the scope of the project and its industry. If the manager is involved in content creation and engaging with & building a community, then some knowledge of that industry is required and the pay will depend on two factors:
1- the industry
2- the level of expertise and knowledge of the manager
For example, is it a Social Media manager for a shoe company to promote shoes, or is it for a company that caters to Physicists?
Is it a Social Media manager to promote Mercedes, or is it a Social Media manager to promote burgers?
Again, it would start at $35/hour and then it'll go up from there depending on what the manager provides.
Our rates start at $50/hour, or $800/month flat rate and then goes up from there.
I'm a social media strategist and trainer and I sincerely believe that a business should learn how to do their own social media marketing. No one knows their business better than the owner and the employees. The idea of social media is to build relationships with potential and current customers. Who do want doing that you and your employees or an outsider?
Getting started on social media requires a little "sweat equity" to grow a following and it can be done with a strategic plan defining the target market then combining the creation of fresh content, posting and interacting on the networks, but once a following is established, then social media can be managed in 30 minutes a day using the various free tools that are available.
I help clients set-up their brand on the networks, train them or their employees how to properly and effectively use the tools and offer a 30-day, jump-start follower builder at $400 for 30 days, $500 including 4 blog posts.
Here's a portion of an actual quote from a very good social media trainer and manager here in the Portland Oregon area as a data point:
Social Media Posting & Monitoring Package ($300/mo + 100 set up)
4 posts per week (on platform of your choice) to include industry relevant information
(Content to be submitted by client)
Monitor and report on all conversations and comments
Reply to comments as client if needed.
This is per platform so you can do the math accordingly. Hope it helps.
Interesting question and agreed with Clive that it's more challenging that it looks. Some of the factors I'd look into:
1) What is their social media presence like?
Extreme example here but if you're a musician and you can get a celebrity like Lady Gaga or Justin Bieber (two biggest people on Twitter) to tweet about your band, that would be hugely valuable. Now my example is over the top but I think their existing social media presence/connections would be a huge part of what I'd look for.
2) How important is customer service to you?
I like Farzad's question of "Is it a Social Media manager to promote Mercedes, or is it a Social Media manager to promote burgers?" One can potentially make you tens of thousands of dollars with one customer.
3) What quality of content do you want on your feed?
I feel like there's a limited upside here. I'd consider the difference in connections people have to be far greater than the difference in feed quality. But a good manager can definitely help here.
Overall, here in Boston, an average social media manager probably gets anywhere from $10/hour-$25/hour, which is then turned into a monthly fee based on how many accounts they manage, expected time, etc. However, somebody with connections could be worth much more than that.
Last time that I paid someone to do something similar I paid $15/hour and that person was in Florida.
BUT, as you said it's best to have somebody do this in-house.
"Building a community around your brand isn't just about the strength of your social media presence. It’s not about how you manage your social media outlets or whether you’re on Facebook, Google+, or Twitter. It’s not about how many blog posts you write or how often you use video or email marketing.
It’s about building a company."
this is a very good and well thought out question. For the details of the "position" that you outlined I'm sure you may get varied responsed and proposals for monthly management fees. I had a struggle in the past year in pricing out similar social media management with clients. The name of the game is "SOCIAL" media and therefore does require a constant engagement and involvement from the person(s) managing the accounts.
I would think somewhere between $300-500 per month for what you laid out would be about right. This would include a monthly editorial calendar, strategic planning, engagement engagement engagement, and I'd also think some sort of analytics and reporting (how much traffic to website is from social?, etc.)
$500 sure, I'd consider
$650+ can probably find service elsewhere
under $300, probably won't get the service you THINK you should get. Or more 'junior' people.
message me if you'd like to continue the conversation. I'm always open to discuss what I do, the services I provide and work with people.
Its always true to say that you get what you pay for but I would not pay less than $25-$50 a hour you want someone of quality and make sure you research them fully as there are a lot of wannabes in the sector - aim for someone close to you if you can so you can also meet with them also seek someone that expresses some interest in your project too - hope it helps?
Depends on what they bring to the table and how much you looking to get from it .... and if its only 5-6 hours per week that's a delegation task not a new employee ... unless there are other things to fill at least 20 hours per week. Per month rate - 24 hrs - no more than $325 but not worth the expence that goes with it.
I think the cost would be low end $50 up to $150 or so an hour. Low end basically $300 ($250 would pay a bill for freelancer) - $500 /mo. to over $1,000/mo. In my opinion, these would be figures for a small business. Mid - Large Companies would probably command higher rates per industry and market.
Things to keep in mind:
You know "you get what you pay for"; but make sure you don’t pay for a company or brand name. Pay for results and knowledge. Do your homework first.
• See if they are an authority in Social Media. You don't have to have 5,000 Likes on Facebook or 10,000 followers @Twitter to know Social Media Marketing. Don’t let them hit you with buzz words and blow smoke. If they can’t keep it simple and help you understand the process, they don’t really understand internet marketing.
• Negotiate and ask for proof. If they want you to spend $1K a month on Social Media Marketing, make them prove that it’s a good investment and let then earn it. It's all about your ROI.
• Ask around- Browse the Web. Some basic social media marketing can be done by a college intern. To be honest we all are learning and have to stay current with the trends that change almost daily. Like lawyers, we practice. And You may be your best brand builder with a little sweat - equity. Get creative, get social and you might save a ton of money.
This question is a little more tricky than I first thought.
You're effectively selling an information-based service. And it's the information element that makes the question tricky. The value of information depends on how it is deployed (used).
In social media, the information is intended to establish and maintain a 'social connection' with customers or potential customers, thereby creating brand momentum.
I think this type of service would best suit companies that sell aspirational products. A B2B company selling nuts and bolts would probably think your service has a low value.
Your business model depends on suitable companies outsourcing part of their customer relationship process to you, so the question can be answered by asking "How much does it cost them to hire someone to work in CR internally?". You must be more cost effective - so it's going to be less than they would their staff.
Farzad's rates seem a little high to me - though not if you're Mercedes - but then there's only one of them.
Hope this helps.
The average cost for a social media professional is about $100 an hour... I know that I get about $35-50 an hour for what you are describing... but let me me tell you would need a minimum of 15-20 hours to get everything set up and running properly and then a minimum of 20 hrs monthly (and that’s minimum) for content and marketing if you want it done right.
For me me to make it worth it monthly, about $1200 I guess, because what you are proposing is so minimal, but again, the more work we would do the ROI, the more leads, the money!!!!
Just some quick advice. The marketing and strategy behind a cohesive approach is vital, versus the rote responding/interaction component. There is depth to achieve at all levels of your engagement and content strategy to your target audiences whether B2C/B2B. Keep well.
I manage several clients' social media presences, and my packages start at $599/month and go up from there, depending on the level of service they want.
Very interesting question. I think, the rate depends on the area of expertise. Also engagement of the readers depends on the field of the page. E.g. Some school or exams, admissions related page will have reply lots of queries everyday. Also I will check the qualification of the person, I am hiring, that makes difference in the quality of work. If the qualifications, educational background matches with the field of the social media pages, then surely the work will be of higher quality and will be paid more.
If it were me, I'd be thrilled with $200.00 per month. I do everything myself though, so I am not sure of the going rate. Good luck with your business!
Understanding the difficulty of calculating ROI to social media efforts, the limited amount of college education required, and the lack of authentic certification courses for the role, I'd have to agree with Jeff Tincher here and say $300-$500 per month.
With that being said, if I had an "SMM Rockstar" who has at least 3-5 viral marketing successes behind them either through ego-bait or sheer genius like the guys who created these:
Someone who can get OldSpice Guy to respond in-line to outreach with video and who has proof that their SMM drives massive brand visibility with real analytics, would definitely be a $5k/mo hire for me. Problem is, those people don't leave their current jobs because they are already being worshipped by their bosses.
I am in the process of statring a company and would be interested in someone handling the social media aspect ofthe business. Let me know when you have a defined plan and cost structure.
I'm not in agreement with many of the comments here, when it comes to hiring an "expert", or at least a professional, rather than someone who simply 'likes' social media.
Remember, you get what you pay for. You don't want someone who doesn't understand the basics of communications, hasn't grasped the nuances of your business or isn't looking at your core messaging strategically, managing your brand.
Here are four (4) blogs (one that is sarcastic, but still honest about pricing) that may be of greater value:
On the flip side, undervaluing a service means the client doesn't really appreciate the work being done and will treat it as such, and the person being paid poorly will burn out. If you pay $50 for $500 shoes, you treat them like $50 shoes.
Hi Crystal, my question to you is that do you think in a diferent province like Québec, the prices would be diferent than Toronto, for instance. Do you get good clients that will be willing to pay 2000 or 5000 a month? I never got one of thouse in Quebec City. As soon I showed the project proposal, they quit working with me because of the prices. Thanks for your imput
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