When I had my ezine, I sent it out monthly. I know only do a broadcast about once a week to my lists. I wouldn't suggest you stretch it out longer than a month.
Monthly, any shorter frequency will likely erode attention and appeal.
My goal is to send bi weekly newsletters but many times I send them monthly. I'm working on a campaign which will require more consistent communication with my list and I'm up for the challenge.
I send out a monthly newsletter, but also send eblasts particular to one topic -- an upcoming event, a commentary on today's news, requests for feedback, etc. Knowing people don't want to read a lot of words, I keep the non-newsletter emails to one paragraph of information, with a great graphic and, of course, a killer subject line.-:)
Monthly. See http://jonturino.com/x-ray-vision for some current statistics on when my readers want to get it.
We write a blog weekly and then re-purpose these into an email newsletter that we send out fortnightly. As we are a marketing agency, small businesses seem to appreciate our marketing tips regularly. But it really depends on your target audience. We have clients who have a typical customer's sales cycles of up to 2 years and they only send out their newsletter bi-monthly. I would suggest asking your customers how often they would like to hear from you.
At first I sent whenever I had content, but no schedule seems unprofessional to me. Then I sent weekly, but that brings up two problems: Getting actual useable content (not "recipe of the week", or a new Sudoku puzzle), and bugging my audience. So I've come to the conclusion that monthly is the best compromise. In the few instances when I didn't have actually useable content, I sent a simple notice to that effect and promised some meat for the next newsletter.
I would also agree with Jamie and Farzad. I would also follow up and elaborate possible success and outcomes from previous news letters. But always come up with something new or repeat, (occasionally), something that liked by the most of your audience, and was profitable for you at the same time.
Hi, new to this site. I think you should also look at the frequency of blogging. For example blogs can generate between 33 - 77% of your website traffic, whereas email marketing campaigns are considered successful if 10% are opened & that doesn't take into consideration click through or conversion.
I advise clients to blog 2 times per week, and suggest email marketing once every month.
Hope this helps.
I used to send my newsletters either every month or every 2 or 3 weeks. I recently started sending them once a week and the results I've gotten have been much better!
My mentors have always said to be consistent with your newsletters and to send them every week or at most, every 2 weeks. At the beginning I didn't take their advice too seriously but now I realized I should have!
My community has been growing and I'm getting more subscribers, emails, blog comments and Facebook likes. Basically, my website was someone quiet but once I started sending weekly newsletters, activity and interaction came about.
I've learned that sending these newsletters in a consistent basis helps keep you in their radar. Also, when it comes time to offer your subscribers a paid offering, they won't be as put off -- your newsletters have helped build that trust already.