How often should I be blogging?
I have been told that producing content is important for business. As I am preparing to launch a new business, I want to set up a blog. I am working on putting together some topics and a schedule. How often should I ideally be posting new content?
When it comes to blogging, it means a mix of your knowledge, expertise and services which you share with your audience. There is particular limitation for blogging. I would rather focus on quality of the content. It does not matter if you are sharing two to three blog posts in your blog within a week. What matters is the quality of the content you share.
As a writer with two standard blog sites, a publishing platform site, and one or two additional posting sites available....I would suggest several questions to start your blog schedule standardization: 1) Are you just posting blogs or are you including articles (there is a difference) 2) How often can you generate original content? (Not just how often would you like to post content) and what type of potential do you have for customer/business contacts guest postings? 3) Remember: You should obligate yourself to the schedule you set, but real reasons to slow content publishing such as: resource situations, posting site availabilities, and work flow adjustments needed to sustain customers and business should allow for blog posting schedule adjustments.
I recommend once a month or every three weeks. There is just too many emails flying around these days. Original content, specific to your business and uniqueness.
Hello Sara! There is always something you can write about, and like Steve Smith said, blogging is a great way to market your business!
I would like to share our take on the question at hand! No matter what your niche is, there is a difference between blogging and commenting! We believe that when it comes to blogging, you should focus on providing quality content, rather than on how often you should publish a blog post.
There is nothing wrong with publishing an article sometimes once a week, and sometimes twice a week as long as the article in question can help someone resolve a problem they might have with something you have expertise in, or answer somebody's question on a topic you know you excel in!
There is no schedule that you have to follow to the letter when it comes to blogging! Just try not to publish your blog post in such a way that might send a wrong signal to the search engine and make them think your blog site is an article factory website!
So how often should you be blogging? sometimes once a week, sometimes 3 times a week, and possibly, sometimes not publishing an article in one week will not hurt you!
Sarah, many of the answers have sound rationale, however let me add a twist and additional value to the mention of scheduling. Off the bat blogs about 'stuff' are valuable to add humanity to your blog, but if you are working on a theme or product, then you need to plan these ahead. Besides an editorial calendar (critical) you need to prepare the blogs together and in advance. There are WordPress plugging that will enable you to do this which are a great help in utilising your time. Keep to subject, use pictures and don't forget a call to action.
Each blog post should be around 1200 to 1500 words and this will provide you)(using a little editing) with at least 10 Facebook posts or tweets to drive traffic.
...blog when you have something valid to say to your target audience...and be real sure you've clearly defined your target audience and why you're blogging for them.
I find that with this clarity comes ideas....once a month, twice a month, doesn't matter. What matters is content, not frequency.
Weekly is a good balance. Tuesday or Thursdays seem to be the best days for this. Also Sunday afternoon.
Blogging is a great way to market a business, especially if your business is in the service sector. It establishes your expertise, builds subscribers and is one of the best ways to build traffic organically through SEO.
How frequently you blog depends on the following:
1. What are you writing about? Short tips; brief opinions about things you know about; longer more indepth pieces. Think about what you will establish as your specialty or field of interest. This is what people will know you for and be attracted by.
2. What's your audience? Are they interested in daily musings, timely commentary or more developed thoughts and ideas.
Depending on your answers to the first 2 questions, you could be posing daily to entrepreneurs with tips or suggestions. You could be commenting to people in a specific industry or interest group about current events 2 times a week or whenever the opportunity arises. If you like sharing your expertise in more detail, once a week might be enough.
In just about all situations, posting 1 time per month is insufficient to get traction for anyuthing so write at least 1 time a week.
I write one indepth article each week. First, it goes on my blog and then I distribute it through a series of other websites where I have contacts and followings. I do this because getting your article in enough places to be found and read is more effective than posting daily to one site.
SEO favors quality content and frequency. Focusing entirely on SEO does not insure you get more subscribers.
Whatever frequency you choose, be consistent and focus on delivering value in your writings. This is what drives viewership.
Blogging is a great way to promote your business, profession or passion. It takes time so stick with it.
Hi Sara! I was recently asking myself this question for myself and our prospective client partners. The straight answer is it depends on your company size and the speed you would like to propel your content. This article from HubSpot will help you narrow down exactly how often you should be blogging - http://blog.hubspot.com/marketing/blogging-frequency-benchmarks
Hope this helps answer your question!