There are different views and opinions, ranging from blogging every day or blogging once in a while.
What I've found most useful and powerful is this: at least blog 3 times per week. Less than 3 blogs per week could result in losing your audience or reduction in traffic.
If blogging more than 3 times per week, it is best to keep the blogs short and to-the-point.
I believe having your Target Reader clear will help you define your answer. No audience is completely allike and you might really put some thought on your main Reader Persona.
Once you have that, then YES like Carrie says you should try to blog when you have something Interesting to say and YES like Farzad says you should try to develop some kind of frequency to help your traffic.
Always remember your Target Reader, some types of readers might digest well one post per day, but unless you really nail the message and have something of value I would not necessarily recommend Daily. It is easier to get unliked and unfollowed than you may think.
Don't worry about frequency. Focus on quality. Don't put anything out that isn't mind blowing. Then you will find you will only be able to post maybe once a week but you will get 10x better results. I recently won an Award for my blog as the best small business blogger in Australia. My blog is only 8 months old but I put a lot of time / effort into each post. http://inform.ly/blog/
I find when focusing on quality posts they have immeasurably bigger impact than all the little ones. They help you get noticed by the community and influencers, get more social shares, more backlinks etc. All of that will turn your blog into something a lot more than every other blog that has hundreds of little posts that are similar to every other post in the industry.
Hope that helps.
I concur with Farzad, with one important caveat: I think it's better to blog less often, rather than post when you don't have much to say. It also depends WHY you're blogging (i.e., personal or business).
I now blog for a number of clients, and consequently channel most of my own writing into my monthly newsletter and articles. So while I post to my own blog much less than I did in 2005-2009, I spend most of that time and energy now on social media!
Another tip is to "write ahead": when you have an idea, see if you can break it up into a series of short posts and write them all at once, then you're ready to post for the next week or more.
Blog Daily....some days your blog maybe shorter than other days...We having a special training on blogging, I can send you some information, email me at email@example.com or Skype me at ivan.dickson3
Find a schedule you're comfortable with and keep it that way. If that's 3x a week or once a week, your readers will expect to see something from you. Daily can be cumbersome and quality posts outweigh random ramblings. Personally, I post every 4-5 days. Usually I have a month's worth of posts scheduled.
You should be blogging at least once a week, if not more. The more you blog the more visibility, reach and credibility you build. It can be time consuming but pays off in the end when you build up a network. It is also important to read other blogs and comment as well. I maintain a personal blog and found it is easy to neglect, so I made a goal for one blog post per week, if I have time to write more that is fine, but at least I have a consistent presence.
I hope this helps!
At least once a week. 2-3 times is better, daily can be too much unless you have or are commenting on breaking news. Google search engine likes fresh content written for the human reader. Keep it around 400 words. And always add a graphic.
At least once a week, but never blog about something nobody cares about. Once a day is how heros write.
HubSpot released an e-book a couple of months ago that detailed a dramatic increase in traffic and leads for companies that blogged very frequently... I don't remember the exact numbers, but it was at least once a day, maybe more.
Of course, for most of us, that is way too time-consuming to pull off, and it's perfectly acceptable to blog less (especially given that you're better off with quality over quantity). My company used to blog about once a month or so, and now we blog once a week and we get a lot more traffic now. I would love if we could do twice a week, but time constraints make it less of a priority with other projects at hand... and that's okay too. :)
Its not a need to question, there is no answer to that. Blog till your hearts content --as often as you would like!
Hi, Ideally every 2nd day you should write a blog, but what is also important is to market the blog on different social media platforms at different times. So, don't just put your blog out once, put it out three or four times in the course of a week.
When you post a blog, there is no guarantee your online audience is going to see it, with the volume of posts that we all see each day or receive through RSS feeds. My advice is gauge between morning, lunchtime and evening when your blog gets the most feedback and interaction.
People want to go to a website that has relevant and updated content, plus Google loves it.
Hope this helps, Louise Wightman
If you want to choose "blogging" as a profession, you have to blog almost regularly. Else, you can blog whenever you are free. :)
I agree with the comments on quality here... it is all about what you can start with, maintain and still provide HUGE value to your audience.
If you can only manage once a week, once a fortnight or once a month, start there. Then you can always build up to blogging more.
If you start with something that you can't maintain, then you will loose your audience when you drop the frequency.
Provide solutions to problems that your audience has, solutions to get to where they want to get to faster and real expert value that will build your expert persona.