How often should you update your headshot on your website / business cards?
I am thinking from a branding perspective, how often should my team and I be updating our headshot? I am also curious to hear what the rest of you consider a professional photo. Does it have to be of just your head? Did you hire a professional photographer to take it of you?
It seems employees are getting more and more creative and relaxed with their professional image today. What do you think?
As a Professional Photographer, I can say that the standard is every 2 years. Having a good headshot does more than just show people what you look like. A good headshot will help to create a connection by showing potential clients your personality. If you have a grumpy looking headshot, people will associate that with your company. A good headshot will capture you in a way that portrays confidence, yet friendly and approachable. Headshots have changed in style, traditional headshots have utilized the standard blue and grey backgrounds. The more modern headshots utilize a more open less limited look using offices, bookcases, the outdoors, the options are limitless and look less stuffy.
I see some comments saying that you should only update when you change your look or that it is not that important. One of the things keeping an updated photo does is shows that you are up to date, current, viable and relevant. When I see a profile that says they've been in business for so many years and their photo is old, that says the opposite.
Headshots, in general, are not that costly and are tax deductible. Where I live, I charge $150 and you get to choose 2 photos that are professionally edited in color and black & white. I also offer group rates.
It depends on you and what you want. Many people I advise every 2-3 years or whenever their appearance dramatically changes. This is true not only for professional Linkedin headshots but also online dating photos.
I don't think that you should change your headshot regularly. It's not like social media. This is your professional appearance that is being displayed. I think that it would only call for a change if there is something about your look that may have changed.
As long as its still you - leave it as it is. I have to ask the question - is this best use of your time? or what should you really be focusing in your business that will make a difference? Just trying to be honest.....
In my opinion, I don't think it's necessary to change your headshot unless people are no longer able to recognize you from the photo. I would consider a professional photo - that aligns with your brand image.
And, as always, continue to update your social media posts with valuable and interesting content. This is another way to introduce additional and more creative professional images - as time goes by. Including presentations, videos and webinars to your posts and newsletters are other ways to continually refresh and remind people of your branding image without having to continually update your headshots.
Then including your social media links on your business cards and websites.
Erica, your headshot should reflect YOU. You are the business. I would suggest that your headshot is professional and represent what you do. I am not sure what the steps in the background of your photo have to do with your profession and if there is part of someone else on the left side of your photo.
I agree with most of the people here. Two years makes sense unless you 1- change your look or 2- get a great shot you'd rather use. It has to look professional, not a selfie or a shot from your vacation pics.
I would say no longer than 5 years and if you are lucky enough to live in the Eastern U.S., I would use the best Headshot photographer in the country: Barry Morgenstein
Typically I'd say 5-7 years. However, I too have met people (recently a woman in her late 40's with there graduation photo still on her ads and B.cards.) Lastly, I did read an article that said if you don't look remotely like your profile photo on LinkedIn it's time for a change.
I would say whenever your look materially changes but don't trust your own judgement or that of someone who sees you regularly, pick a trusted person whom only sees you irregularly. If you are professional, then I recommend from the chest upwards with appropriate clothing, the head shot alone does not sell enough but should remain clear. Use positive colours in your dress according to those colour rules.