Here are a few suggestions:
-Look at pages like Quora and Reddit to find out what people in your industry are talking about
- Take a glance at your competitors' Facebook pages to see what they're doing
- Run some A/B testing on headlines
- Ask your audience what they'd like to read about.
Creating compelling Facebook content involves a learning curve. Don't be afraid to explore and see what works for you!
One of the things that really works on Facebook is to use compelling images and video. This grabs your users attemtion.
Keep Publishing ads use Boosting of posts as well. It would help u!!!
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More the trending content you will provide more the chances will be there to grab customer attention.