Ruth this is my area of expertise so I will try to answer you the short as I can.
You can't go wrong if you work on your brand in the long term.
This is a fact which proves to me that it is strong statement with results.
Nevertheless, what you are offering as a product or services you must aim your potential clients to target to bond with some characteristics of the products.
Products by definition must have a logo, certain color, slogan and so on. So it's clear that clients will be more attached to some product characteristics than the product as the whole package.
Must understand this is in our human nature and this is what makes us humans.
That's why branding has that physiological effect to define the brand.
Now I mentioned the above logo, a certain color, slogan and some other. One will attach in conscience to people nevertheless are their clients or not.
So you create clients for the future.
At certain stage, it will light on at potential clients and they will become clients no matter others will do.
As you plant the seeds and wait to grow and start giving fruits :)
Hope this helps.
Blazho from CrumConsult.
Branding, a commonly used term throughout the business world, essentially means to create an identifiable entity that makes a promise of value. It means that you have created a consciousness, an image, an awareness of your business. It is your company’s personality. Numerous businesses try, but many fail at creating a successful brand.
it could be providing the best customer service in your industry — not just through your tagline or logo — by actually providing the best customer service in your industry.
Trying to appease everyone. You will never be able to brand yourself in such a way that everyone will like you. Typically the best you can do is to focus on the niche market for your product.
Researching the competition helps you understand what others in your industry have done: where they’ve failed, where they’ve succeeded, and where you can give your brand an advantage.
"Well-branded" can be a subjective term, but usually refers to the consistent use of design elements and content, in order to deliver a unique look and feel of a brand.
To keep it basic:
1. Use colors and artwork that appeal to your target audience's preferences and expectations, and
2. Make sure your brand identity and USPs come through across all web content
Lastly, make sure to create easy user journeys and appropriate CTAs on your website, for maximum impact.
The first way to brand your website is to paste your unique logo design on every web page of the website. The other way is to use the colors of your brand to design the theme of your website. Use your logo in any visual content you create for the blog of your website.
7 Tips for Branding Your Website
Have a Clear Goal for Your Website
Invest in a Good Logo
Pay Attention to Your Colors
Be Consistent with Your Style
Think About Your Site’s Layout
Find the Right Outlets to Spread your Website’s Message
Have a Cohesive Content Strategy