How can I build a successful business plan without giving away too much information?
I am working on a project for a potential new client that I am hoping to consult for. They are requesting that I build a timeline business plan that lays out the path for what I will accomplish and when with a specific budget (of my choice). I am unsure how much info to share but nervous that if I expose too much information it can be taken and ran with.
This is one of the hardest balancing acts to master as a consultant, and something I learned the hard way as I once worked with a prospect that asked me to "revise" the proposal so many times, they ended up with a complete plan that they then took and implemented themselves.
There are some clients that are unfortunately a little shady and will take as much as they can get for free. There are many others that are legitimately trying to understand the process and what it will take to meet their goals.
My best advice would be to layout a rough timeline that notes deliverables but not how they will be accomplished.
If they want you to delve deeper, you might tell them that you'd be happy to create a fully detailed plan for XX price.