How do I come up with a clear mission and vision statement for my business?

I own a local online store that sells (gadgets, kitchenware, electronics...) and I am trying to set a mission and vision statement so I can have a roadmap of my heading with this business.

But I can't seem to come up with anything, could you please help me get started?

Answer This Question
Expert Answers
Sort by Date Sort by Votes

You're a local business selling products that

- make homes comfortable places
- bring people together over shared meals
- unite them with laughter and entertainment
- bring happiness to others as gifts

It seems like a "mission statement" is too clinical for your business so:

I'd focus on all the experiences people can create for themselves and others by shopping with you.
Emphasise quality, affordability, long-lasting enjoyment, and any specific perks like fast delivery, reliable after sales service, warranties etc.


I can suggest you to hire a freelancers from freelance marketplace instead of permanent employees.

Login to

Login with Your Account
Forgot Password?
New to Join for Free


Sign Up with Your Social Account
Create an Account
Sign In

Use of this website constitutes acceptance of the Terms of Use, Community Guidelines, and Privacy Policy.

Reset Your Password

Enter your email address and we'll send you an email with a link to reset your password.