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How do I come up with a clear mission and vision statement for my business?

I own a local online store that sells (gadgets, kitchenware, electronics...) and I am trying to set a mission and vision statement so I can have a roadmap of my heading with this business.

But I can't seem to come up with anything, could you please help me get started?

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You're a local business selling products that

- make homes comfortable places
- bring people together over shared meals
- unite them with laughter and entertainment
- bring happiness to others as gifts

It seems like a "mission statement" is too clinical for your business so:

I'd focus on all the experiences people can create for themselves and others by shopping with you.
Emphasise quality, affordability, long-lasting enjoyment, and any specific perks like fast delivery, reliable after sales service, warranties etc.


Don't care about mission and vision while you are less than $1B in revenue, concentrate on branding, pricing and delivery. Moneyback policy is also still important.


I can suggest you to hire a freelancers from freelance marketplace instead of permanent employees.

Anonymous User

Keep it simple and understandable. Make it about something more than just revenue. For example, my mission is to help business owners get noticed online. Bad mission statements are full of meaningless jargon. Good mission statements should be understandable by your potential customer and your staff - without you having to explain it to them. Does that help?


Vision is what you want to achieve, so considering your business, make a list of where your business will be after 5 years

The mission is a daily routine task you should do to achieve your vision.

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