How can I create a product selling story?
I run an online store, and I am planning to make the perfect selling story for each of my items.
Can you help me with the guidelines and rules of the selling story?
Do you have any advise on how to go about it?
The best selling story is the one that grabs your customer attention on various levels. You can write thousands of words of text but fail to tell the story. Even though I might say some obvious stuff here but before I do that just take a look at what a story is.
What does "story" mean to you?
- Is it something you enjoy hearing?
- And if you enjoy it does it touch any other of your feelings?
- Is it something that you hear for the first time? Or maybe it's something that you love hearing about over and over again because every time you hear this story you find something new that you can relate to?
- Is it something real or fictional?
Now, this also a story for a product that you hope will bring you money. So you don't want any crying and whining faces in admiration, you want people to feel like buying it.
- Would you like this product to be integrated with your life? Yes, with yours. Ask yourself why would you buy it?
- What is that story for you that would make you buy?
- What feelings do you want to associate with this product? What emotions?
- Is it about status, prestige, style, relationships?
Lastly, what makes you want to buy any product? Analyze that "why" from different angles and you'll get the answer on how to create a product selling story.
If you have an online store then you already have a loyal base of customers. Your strategy should be to increase the engagement of your core customers, and to expand your base by increasing traffic to your website. Online marketing is all about capturing the attention of your visitors who are known to have hair-trigger clicking tendencies. Stories featuring your products should be engaging (humour helps), and briefly, define the features and benefits of your items. Good quality images enhance the experience. Adding a video that features products, adds the prerequisite visual impact. The videos should not be explicitly commercial but tangentially related. For example, if you sell wines, then the video story could be about winemaking. For this you need a good, creative writer.
There are many freelance writers' hubs that cater to the kind of material that you require. Look up Freelancer.com, and n-dash.com
The perfect selling story is customers' comments describing positive experience
You would definitely want to at least talk about these:
1. Name of piece (and why?).
2. The story behind its creation.
3. Highlight strong points such as if the materials came from a special place or are a special material, etc.
4. Relate the product to a historical story or a sentimental story (if possible)
The latest and hottest book genre is actually self-help fiction (a story with a takeaway). The art of storytelling has finally returned :)
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