How can I develop content according to Google's neural matching and rank brain algorithm update?
How does neural matching change SEO content creation rules and how will it be beneficial to get your website to rank faster in Google's search result?
This article explains the difference between neural matching and rank brain. It also discusses how to create content for both AI algorithms: https://www.link-assistant.com/news/rank-brain
A few things you can do-
High Organic CTR - Improve the relevance of your landing page, keyword, and text. Google’s CTR changes based on device, time of day, location and other factors. The key to beating the algorithm is to beat the expected click-through rate for an ad spot. Focus on the most important ranking factors, content, and backlink.
Create content that matches user intent. What stage is the user in the search journey? Create content for each stage of the buyer journey. Use related searches at the bottom of a search result page to find questions people are asking
Optimize your content for humans, not search engines. Ensure your links are from related websites within your industry.