Is it a good idea to sell on Amazon in order to expand our business?
I am selling peel and stick backsplash, my website is https://clevermosaics.com. We are direct factory and we want to sell on Amazon but we are not good at it and we have no experience. Is it a good idea to sell on Amazon? Besides, we also want to know how to rank my website with SEO.
Selling on Amazon and doing SEO to rank a website isn't the same.
Listing your products on Amazon maybe easy but there are certain things you must do if you want your products to be on top of the listing. You can check some free tutorials on YouTube or course on Udemy. If you still can't do it then simply hire an expert.
Selling on Amazon is definitely a good idea. Millions of customers visit their site.
Now about SEO. SEO isn't something that you can learn overnight. If you don't know SEO well, don't have experience then there's a high chance that you'll just make things worse.
It takes time and a lot of testing to learn SEO. You have to devote at least a few months learning how these things work, then start testing what really works. Because there aren't any set rules for SEO. It constantly changes. Things that work for one website may not work for others. Lots of things to consider. If you can manage enough time then you can learn SEO. But don't try it until you get to know this well.
The best option will be hiring an SEO agency. But all agencies are good. Think well before choosing one (Tip: Never go for cheap if you want quality).
Hope that you've got your answer.
Raymond C. Nelson
Co-Founder, SEO Blasters
In short term yes, but in long-term no.
What you should focus on rather is developing an affiliate system or resellers. If you still want to sell something directly, create another retail face of your business. Do not engage in direct retail selling yourself.
Selling on Amazon will help you get a good amount of orders if managed well. And it's the recommended approach to start with. Alternatively, SEO is a long-term strategy and won't yield any results in short term. Ranking your website for your target keywords will be an ongoing job for a digital agency like VOCSO (I'm the co-founder).
Invite quote from some agencies of your choice and discuss with them what kind of ROI they can provide you with. I would be happy to provide you with one.