What are some ways to attract worldwide customers in a niche market?
I am looking for ways to promote our industrial products (brass ball valves and ss fittings) to worldwide customers. There seem to be a lot of suppliers on the Internet and I am looking for a way to stand out. Since I am focused on Internet sales, would SEO be best or would this be too competitive? Would content marketing work for my type of product?
These products required technical knowledge and I suppose is a B2B business. What will be your worldwide customers refer to? If it is B2B, than you need to adjust your target customers correctly. This should come along with all other Internet marketing material like contribution in Industrial magazine or newsletter, Blog, forum ...selling in website like Alibaba, Amazon, related industrial e-mart ...
B2B in this industry might be best signing up with Alibaba and similar focused companies, purchase a database of contacts within your customer channels and distribute technical written blogs and newsletters, I would recommend. Success.
I would go it to training what the products could be used for , video , tv, and market to those who u can leverage off of...content marketing might be a great idea for those who dont know what your product can do for them
Target email lists, email potential users.
Target via social media potential users.
Write blogs about solutions to problems - ordering, delivery, quality and then optimise them to ensure qualified visitors (those looking for your products/services) will find them.
Nobody in 2015 should be asking if to use SEO or content marketing!
SEO is paramount.
Content marketing is paramount.
Mobile friendly website.
Hi Emma, in addition to the other good answers already included here I would add LinkedIn to your lead generation strategy. Using LinkedIn's powerful search features, you can reach out to the exact target audience you want to reach in just about any country in the world. You can also join relevant industry groups and contribute value-added advice and content to build your brand and your lead flow.