How can I attract clients for a BPO?
I am planning to set up a BPO (Business Process Outsourcing) with about 50 to 100 seats- preferably in a rural area or small town. How do I initially attract clients/work?
Who's your ideal customer? What are their pain points? What do they refuse to use no matter how affordable, timely, or guaranteed? Why are your solutions better than anyone else's? What makes you special or unique? What's currently missing in the marketplace that only you can fill? Who and how many competitors exist in the space already?
These are just some of the questions you must have rock solid answers for. Otherwise, you are fooling yourself. If you can identify all of these, another round of questions will further home in on how to achieve your goals. Start there and we'll see what I can offer you next.
David J Dunworth
Chief Experiences Officer
Marketing Partners LLC
As with any new business or product, it is essential that you capture what your market dominating position is and what the hot buttons are of your target prospect. Then you have the ammunition to create powerful messages which will attract them to you. I did an online training event a few months back that you can view at no cost to describe what I am talking about: http://bit.ly/MessageRecording
Then you need to choose the right marketing strategy and tactics. Depending on your budget, it is usually required to take advantage of all the low-cost strategies first, such as networking, social media, referral partners, etc. I have templates and instructions on how to develop ads, elevator pitches, sales letters, etc. should you have an interest.
1st and foremost, I suggest strongly you develop a business plan and you can do so if you get in contact with a Score Counselor in your area....
Secondly the answers you received are all good ones and I suggest as a start for your business plan, answer the question; "What Part of my customers mind do I wish to own?"
Sarbeswar: You do research and identify some perspective clients. Then you do the hard work of getting in front of those prospects to discuss their business, ask lots of questions, confirm your research, and determine if in fact you can help them. If so, then you will need to provide a compelling value proposition to present to your prospect to show them that working with you will solve some immediate and compelling problem for them (i.e. remove some pain point).