How to get first page visibility in Google search?
Is it really required to invest in SEO? Lets suppose, I am doing all those things to some extent what a SEO company or an individual will do, am posting ads,profile, services and other offers of my business to all the best advertisement sites and various social media sites with good images, descriptions with good related keywords and meta description, but still am not getting there in first page of Google ....help me understand more better!
You have to focus on content. The best content and connected with real user intent will give you the advantage. You really need to understand where is your audience, what are they looking for and provide the right content on each occasion. That will give you the answer to SEO. And of course, you need to check different technical variables to make sure your content is well served.
Have you looked at the website itself? Are you using Title tags with related keywords for your pages? Does your description actually describe what the page is about, or is it "stuffed" with keywords? Do you provide content that your visitors would be interested in? On-page Optimization is as important as getting links to your site.
Also you said you are posting "offers of my business to . . . various social media sites. Is that all? Are you participating in any discussions, or submitting any articles yourself, or are you just advertising your business? Don't forget the "social" part of social media - engage your audience, don't just sell to them.
No. Google wants fresh, relevant content written for the human reader in natural language. That means blogging at least 3 times a week, sharing it on social media and on the bookmarking sites like StumbledUpon, Reddit and Digg and being active in social media. Also, posting the URL of the blog post publicly on Google+. It gets indexed in the search engine right away.
Do a keyword search with Google's keyword search tool before you write a blog post to know what keywords are searched for most often with low or medium competition. Add the tags to your blog posts with those keywords relevant to the post.
Do not have duplicate content. Don't overuse keywords (keyword stuffing), don't buy links.
If you follow Google's rules, then you'll come up organically.
Here's one of my blog posts that explains Google's latest algorithm change:
Just got a ping about this in my inbox, decided to take a look and to see what you were asking...
Read the replies and all are valid. I feel your pain and here's what I'd add to those replies thus far. But I must admit I haven't read all of them...
Whatever you're doing, Press Release it.
Get those puppies added to the PR sites, keyword optimised, but don't go over board or it'll stick out like a sore thumb. Press Releases still work and are killing it. Then...
Create some video's, voiced, not just a music back with PPT slides, and load those up on YouTube and other video sharing sites. Then...
(As a side note, did this for a prospect, the night before I was due to meet them, ranked page one, position one for a local, but competitive keyword/phrase in 37 minutes, blow them away, as they could see how long the video had been up in the searches)
Strip out the audio from the video, create a podcast, stick that in the podcast directories.
Everytime you create something do the above. In addition, turn the content into a special report, white paper, or whatever, format it, and load that puppy up on Amazon. Price it as free for a while and then stick it up for .99p sorry cent :o) To get reviews. Reviews are massive!
See if you can do the same on Barnes & Noble, Google Books, Google Play Newsstand yada yada yada.... You get the idea.
Wing it out to your social networks, the usual suspects... and lets get some social love.
I would harzard a guess, that in no time at all... you're on page one. Or at the very least page two and climbing quickly.
The search engines aren't going to slap, YouTube, Google Play, Google Books, iTunes (your podcast) Barnes & Nobile blah, blah blah. I think you know why, so I won't go into it.
All of them are heavy hitters, authority sites and have TONNES of traffic. As long as you aren't competing with a load of videos on the keyword on page one, your video/s will rank quickly. There a few other things you can do with your video/s to knock the others off their perch. But there's plenty of good stuff out there that you can pick up to help you.
Finally, and just to make sure, whoever the top dogs are in the niches, topics, or whatever you're after, borrow their name, and I will stress this bit, only if...
You add more value than them.
You have a better product in some way and it's true...
You can use some their creditbilty. For you offering.
"XYZ is great but there's something missing"
People will want to know what's missing. As I said there MUST be something genuinely missing from the competitors offering to do this. Never slate your competitor, in fact praise them.
Then stick in the "what's missing part" Do you see how this works?
Anyway there you have it. In addition to the great feedback on this page, throw one or three of the suggestions above into the mix and you'll be smiling for a while. :o)
Happy ranking :o)
You are doing everything right, however it also has to do with keywords, as well as how many hit your site receives per day. My company did not reach the first page until we had over 1000 hits per day on average.
Have a great deal of resources ready for use. Plan carefully, go for certain keywords that address your potential clients, invest time and money in clever campaigns and grow organically.
If you are in hurry, invest silly amounts of money in AdWords. They get you there pretty fast, so just add this cost to your unitary price, and you will be there. After a certain campaign length, due to your constant appearance and clicks, your page will be on the first page of Google organically, but more AdWords will be required at regullar time intervals.
Hi There Shakti
There are many aspects of SEO both on and off the page. You seem to have your bases covered when it comes to marketing your website. Something you may want to put some attention to is your keywords. If you are trying to rank for keywords with tough competition, it may be difficult to get your website on to the first page of the search results.
If you haven't already, try using the Google Keyword Tool to research search volume. Another tool that you could use( that is not free ) is Market Samuari. This will give you the page rankings as well as other useful information of the top 10 search results. This will help you decide if the keyword is worth trying to rank for.
Hope this helps.
Get up with SEMrush, Spyfu and SEOmoz. Measuer your competitors. Create great CONTENT using the "SkyScraper" linkbuilding method.
And Yes...SEO is a required investment but don't get hell bent on getting to the first page without understanding what keywords bring you the desired results you seek...
We need to stop focusing on SEO and start focusing on providing great content instead... content is king! Once you put out quality content visitors will share and link to your content and your ranking will improve.
Also, if you haven't done so already, you'll need to signup for Google Authorship and link it to your Google+ profile. So your profile picture would appear in search results where your content appears to make your content more authentic. Google is going to lay much emphasis on as time goes on.
It takes time! So don't get discouraged or expect results overnight.
To answer your first question... there are a number of ways to get first page visibility on Google and which method you use to get there will determine what you have to do to get there.
To get your website on page one it takes SEO and depending on how competitive your keywords are it will depend on how much SEO work is needed.
To get your business on page one of Local Business Searches it takes local search SEO which involves claiming and optimizing your local business listings with Google, Yahoo and Bing.
To get a video about your business to page one it takes video marketing and optimizing your YouTube Channel and videos for search ranking. Then linking your video to your website will bring in targeted traffic.
You can also get on page one through paid advertising which takes bidding high enough for clicks to get there.
Now in relation to the rest of your questions, which appear to be about getting your website ranked... as mentioned it depends on keywords and relevant content, but your on-site SEO has to be done properly or you will be fighting a losing battle and it can depend on what format you used to build your website also. Some website builders do not rank well. It takes effort and time and even if you are doing everything right, you also need to do it better then at least all but 9 of those websites competing for the same keywords.
If you want to rank in Google you need to understand how Google search works:
Then you need to know how to rank:
All in all... If you are not in the first position in Google on your keyword, Google thinks some else website is more relevant for the search phrase.
Google will change it's algorithm in 2014 placing less emphasis on SEO. Why? Too many tricks and scams have reduced the quality of organic content shown in search results. The yield on future investments in this technology will reduce the return on investment ratio for every dollar spent in this technical segment. Check out the Google blog to watch the evolution.
Google's continuing updates have made the SEO/marketing/content trio like a fine piece of furniture.
SEO is the hardware that you don't see - the nails, screws, nuts and bolts that are necessary but unseen.
Marketing is still marketing, using social media, ads, guest posts, and whatever other tools you use to share your product.
Content is the visible craftsmanship which attracts buyers - the shape, color, and texture.
If you build the furniture well and advertise it in the right places, you will sell out. If you advertise well but have a shoddy product, the interest will disappear quickly. If you build the best thing ever but no one sees it, you'll be left with a warehouse full of nice furniture that is useless except to you.
SEO is absolutely necessary, but it is not the focus. It's the nuts and bolts that make the product complete, but it isn't seen, is almost a go-through-the-motions piece of the puzzle. Do it, then focus on content and marketing.
You must have quality content. Also, Google looks into what kind of interaction you have in social media. Do you actually engage with your community, your content gets share, they take all of that into account, but of course is not the only thing. You should look information on Google Penguin and the changes they have made that influence how websites can be on their first page and of course paying for google ads always help.
I think a big part of it depends on the keywords you are optimising for- if there is extremely high competition on your keywords and that competition is companies with high Page Rank and Domain Authority, that in all probability have SEO teams working full time on both on and off-page tactics, then it will be very hard to rank on the first page.
If you are optimising for keywords or phrases that are more specific and have a bit less search volume and you are providing content that people genuinely find interesting, then with time, your visibility will improve.
Paying SEOs gets results quicker, basically.
Hope that helps.
Google doesn't disclose the exact answer to this but here's what the top search marketers think: http://moz.com/search-ranking-factors
To summarize, you want to get a lot of high quality, relevant links for your page. In addition, social signals (Google +1s, Facebook shares, and Twitter retweets, etc.) probably help a lot as well.
The best way to do this? Create high quality content that people want to link to.