What are some cheap marketing tools for a small business with a new product?
I run a small business making studio quality boutique tube amps for musicians, and can't seem to reach my demographic easily. I want to target them for products and services on the cheap or free yet effective strategy since I have limited funds.
Have you tried Social Media Marketing? If no, do it right now! Also use offline marketing along with online tools. I've recently ordered some promotional stands to advertize my products via http://proektainc.com/services/exhibition-stands-contractors.html service. And you know, it works!
If social is important, I'm a big fan of buffer. Allows you to automoate and schedule your social postings. These posts can include media and the necessary hashtags
LinkedIn premium, search for musicians that fit your profile; MailChimp; Prospectify.io; AdRoll
Nobody seems to have mentioned YouTube. Have you thought about making a simple video showing how your tube amps work / help musicians (maybe humorous, with a before and after shot showing how, with your product, the musicians are star quality and all the labels are ready to sign them. Or everyone clamors for concert tix.)
Then take the video link and send to your mailing list, as well as post on whichever social media sites you're most active on. Since you have a visual product, might be good to be on Instagram if you're not already.
Hope this helps!
Words of mouth, direct emails, website ads in different critical directories, social media groups and business or schools associations.. all of this depending on your type of industry and target market.
Hi Travis! I found this resource via a LinkedIn Connection. It's such a great page with virtually everything you could think of...and it's free (at least for simple versions of programs). http://growth.supply/free
Hi Travis! Use social media to search people posting about related terms, and be sure you're building your mailing list so you can make announcements to your audience when new products launch. Also, create strategic, win-win partnerships with complementary businesses (ie indie concert venue) to increase your reach.
I will list just a few free and easy ways to market anything you offer.
1. Set up a free blog with wordpress.org
2. for a small investment you can set one up on your own keyword domain name.
3. Social Media for you will be HUGE. write content (not advertisement) but content that will draw in your demographics. Providing consistent content that provides information to your clients will brand you and expert.
4. Be a guest blogger on blogs and forums for your niche. Most will allow a link back to your website.
5. Do the above daily, for an hour to so a day.
6. Use local keywords, it's easier to get listed on Google in your local market
All the best to your success Auggie
It's got to be Facebook everytime. Facebook paid ads can be targeted as narrowly as you like, and musicians are on Facebook in their droves. For a spend of equivalent of a cup of coffee from starbucks a day, you can reach 1000s of people in your demographic everyday. Strategic use of Facebook for B2C has nothing to rival it. A killer graphic or killer very short (less than 30 seconds) video with a call to action button at the end of it is required.