What are some cheap marketing tools for a small business with a new product?
I run a small business making studio quality boutique tube amps for musicians, and can't seem to reach my demographic easily. I want to target them for products and services on the cheap or free yet effective strategy since I have limited funds.
I would say that you need a good listening tool to find out where your audience is living on social media. Start by using Hootsuite or Sprout Social to identify where they may be (search for key words that people would use). Once you have a clear idea of where they are & who is looking for your product you'll be in a much better position to create a strategy.
The upside is that a lot of social media tools are either free or cost very little. You can then make sure that you're on the right social channels & interact with your audience.
Hope this is helpful! If you need some more suggestions feel free to get in touch.
It's got to be Facebook everytime. Facebook paid ads can be targeted as narrowly as you like, and musicians are on Facebook in their droves. For a spend of equivalent of a cup of coffee from starbucks a day, you can reach 1000s of people in your demographic everyday. Strategic use of Facebook for B2C has nothing to rival it. A killer graphic or killer very short (less than 30 seconds) video with a call to action button at the end of it is required.
The cheapest marketing tool is the telephone. Now, when it comes to the music business, it is a very small world, especially the higher up the food chain you go. Most everyone knows everyone else. Start with your local chapter of NARAS, they do parties and mixeers and your chapter president will gladly introduce you to anyone and everyone you need to know.
I assume when you say 'cheap" you mean inexpensive. It all depends on what you need and when you need it by. Like I tell all my clients, start with your brand, and create yourself an identity. You're going to want to target anyone and everyone in the music industry which includes professionals, and amateurs alike, as well as students. Think about schools, and conservatories, and also perhaps music store partnerships.
Theres also tons of options for marketing. E-blasts, fliers, websites etc etc. If you're looking for a designer, Id be happy to help you. Feel free to connect and we can talk about your individual needs.
As mentioned in one or more other reactions I would start by actively reaching out to stores and musicians. Perhaps invite some local bands to try them out in a small event. Combine this with actively seeking out press coverage. Write press releases when you launch new innovative products or when a (semi-?) well known musician buys and uses your amps and perhaps you can find well read music blogs or magazines that are willing to do a review on your products.
Nobody seems to have mentioned YouTube. Have you thought about making a simple video showing how your tube amps work / help musicians (maybe humorous, with a before and after shot showing how, with your product, the musicians are star quality and all the labels are ready to sign them. Or everyone clamors for concert tix.)
Then take the video link and send to your mailing list, as well as post on whichever social media sites you're most active on. Since you have a visual product, might be good to be on Instagram if you're not already.
Hope this helps!
I will list just a few free and easy ways to market anything you offer.
1. Set up a free blog with wordpress.org
2. for a small investment you can set one up on your own keyword domain name.
3. Social Media for you will be HUGE. write content (not advertisement) but content that will draw in your demographics. Providing consistent content that provides information to your clients will brand you and expert.
4. Be a guest blogger on blogs and forums for your niche. Most will allow a link back to your website.
5. Do the above daily, for an hour to so a day.
6. Use local keywords, it's easier to get listed on Google in your local market
All the best to your success Auggie
Hi Travis! Use social media to search people posting about related terms, and be sure you're building your mailing list so you can make announcements to your audience when new products launch. Also, create strategic, win-win partnerships with complementary businesses (ie indie concert venue) to increase your reach.
Words of mouth, direct emails, website ads in different critical directories, social media groups and business or schools associations.. all of this depending on your type of industry and target market.
Hi Travis! I found this resource via a LinkedIn Connection. It's such a great page with virtually everything you could think of...and it's free (at least for simple versions of programs). http://growth.supply/free
LinkedIn premium, search for musicians that fit your profile; MailChimp; Prospectify.io; AdRoll
If social is important, I'm a big fan of buffer. Allows you to automoate and schedule your social postings. These posts can include media and the necessary hashtags
Have you tried Social Media Marketing? If no, do it right now! Also use offline marketing along with online tools. I've recently ordered some promotional stands to advertize my products via http://proektainc.com/services/exhibition-stands-contractors.html service. And you know, it works!