How to get online coverage from other bloggers or media?
I recently started a web site that tends to be an "Etsy for pallet creations". My goal is to gather global pallet crafter community into one market place.
I could use online coverage from different DIY and "pallet" bloggers, and of course from media covering home furnishing, DIY, etc. What strategies and what kind of approach should I use?
Boosting the social media presence. Presenting your contents in precise infographics or videos can even help attract a larger audience base. For DIY content, video marketing is a must and an easier way to increase the online coverage. Other than this, guest posting can help you attract the readers of other blogging sites as well.
I'm the CEO of a marketing and PR agency. The way we provide coverage for our clients is through outreach. We have found particularly effective building relationships, and we often offer them visibility to other media. You could use the same approach for getting online coverage for your blog.
Start asking editors and journalists if they'd like to have a published interview on your site; this will raise their interest for your project, and it will have them participating in your project success.
Without a doubt, this is a far more effective way to involve press, rather than simply cold pitching.
Hey Matija, just wanted to say you have a nice idea. I used to own a small store in the construction area and we use to collect lots of pallets... when I saw your website it makes me smile. What a nice ideas, I could have earned extra money back then lol.
I've worked on some content marketing initiatives in a prior job. I would recommend first coming up with a list of bloggers/journalists from whom you would like coverage. Then, follow them on Twitter. Occasionally retweet and comment on things they tweet about. This will help you get on their radar. Sign up for their newsletter or publication and read what they post. Get a sense of their style and how they like to cover topics. Then introduce yourself and tell them about who you are and that you would like to send them stories, trends and other content in your area of expertise. The best way to get coverage is to build a relationship and make sure you send them content they (their readers) find interesting. Best of luck.
Several things to do:
*use the right keywords.
*use social networks and invite other crafters and DIY websites and blogs to join your network and follow then.
*Write an online newsletter, using flipboard or similar
*Use visual networks like pinterest and instagram.
* Make an affiliate program to drive traffic
* When you find referents, invite them to publish their products in your page. Make a promotion plan, not charging commission for the first xxx months and focus on the benefits they will get publishing in your platform