Great question! I think this is a question every business is asking.
Most SME businesses do not have the digital footprint necessary to succeed in today's technology-driven market.
Posting content to social profiles is not enough for businesses to gain exposure, and not enough to generate real marketing ROI in the time frame they expect and need to get it.
While social media can increase marketing effectiveness, it’s only a piece of the overall online marketing puzzle.
Most businesses think they need social media marketing help, but they really need comprehensive online marketing initiatives. This often includes social media marketing, social advertising, website re-design, landing pages, brand storytelling, Search Engine Optimization (SEO), content funneling, database building, and email marketing, just to name a few key measures.
The Big Lesson: Results Matter
Sure, you want a presence on social media, expanded market awareness and hopefully engagement from fans and followers.
But what will drive your revenue is converting that awareness and engagement into real visitors to your site who want to learn more about your company and product/service, and who eventually turn into your customer.
While I could start by saying that you need to start advertising on LinkedIn, Facebook, Google, etc. [which you MUST do at some point] start with your due diligence.
Perform comprehensive market research to clearly identify your targets (e.g. users of Norton 360 and/or Symantec) and ideal customer personas.
Keep in mind that ALL websites start at 0... both Amazon and [The] Facebook were no exception to this.
There are essentially 5 stages to Inbound Marketing: Plan, Attract, Nurture, Convert, and Engage.
Norton Customer Help is a B2B business, so mastery of the ToFu, MoFu, and BoFu buyer stages will be the ultimate driving force to maximized conversions.
Knowing your customers and executing based on the Jobs to be Done Theory of Innovation will separate you tremendously from any one of your competitors.
Be agile, be valuable, be rare, be inimitable, be non-substitutable, and [most importantly] be consistent.
Content is King online. Write as many articles, blogs, books, and other intellectual property as you can, get them distributed across all the top social mediums, host webinars and use advertising and PR to drive traffic to nortoncustomerhelp.com.
And don't forget to get that SSL certificate installed before driving traffic to nortoncustomerhelp.com. You have a great business, with the potential to do very well, and I wish the very best of success for you and your business.
Hope this provides a good starting framework for you! If I can be of assistance, please do not hesitate to contact me.
Have a wonderful day! Thank you.
I agree with everything Alex mentioned in his answer, but let's not forget these strategies, too.
Through citations or guest blogging, find websites that are relevant to your industry or would make sense for you to contribute to and find a way to get a link from their website to yours. Natural is the best way, don't just ask for a link to get a link. You'll usually have to provide a well-written blog post that is useful to the website visitors vs. any old blog post. If you're able to find a website that has a higher domain authority and more traffic than you, a well-performing blog post can bring traffic to your website.
You can then set up remarketing to continue your conversation with these visitors if they bounce right after reading your related blog post.
Some other ideas would include paid advertising campaigns through Google Ads or if you have a list of subscribers, leverage your email marketing to convert your "warm leads."
I suggest you make an account of your company name on social media platforms, it will help with engagement and SEO. Do directory submissions and use unique content on the website to improve your Google ranking.