How to grow business with a food truck using low cost advertisement?
What recommendations can anyone share to grow my current customer base with a food truck? I previously had a small restaurant ; recently closed my doors due to COVID-19. Less overhead now and have since seen an increase in new customers based on my new location. However I would like ideas on gaining a larger scale of customers as the rise in sales has recently decreased. (Seasonal menu items Jan-July)
Don't know where you are. however the competition is fierce. So you have make yourself valuable. You do that by giving your customers free information. Start a youtube channel where give cooking tips, start a blog where you write articles giving your customers valuable information, whatever you think they want or need.
Check some world class marketing experts. like:
Gary V https://cmo.adobe.com/articles/2019/5/10-marketing-tips-from-gary-vaynerchuk-at-adobe-imagine-2019.html#gs.8garh6
Guy Kawasaki https://guykawasaki.com/category/marketing-sales/
I love the fact that you shifted your business model to be a truck. I'm sure that wasn't easy but kudos for being willing and able to pivot your business model.
I'd do daily Facebook ads 1-2 hours before lunch and dinner. You can target a small radius around your location so you are getting in front of people who are super close and at a time they are likely to be interested in what you are offering.
First thing first, the truck should be really attractive and flashy and if you could have a theme to it, that will also do.
Now you should find your audience at difference time of day. For example in day time you can go to construction sites in their lunch time and you will find a great number of customers. Let say that for construction sites your products are more pricey then go to different offices as in their time of lunch people will flew out to your good truck.
But one thing is quite important that office people will come to you if your food is tasty as well as cheap but I suppose it applies to all.
Now comes the interesting part. You can create shows in the evening time. Take a fix location for the evening. Park your truck. Add Christmas lights and all and some benches and tables. Or find a place with benches and tables. Then you could have competitions like singing competition and more. Let's take example of singing competition then the teenagers and all who interests in singing and sing on the side of roads and parks or others who want to participate, they will come to you and will perform. Charge a very few money from them for example $10 per head. Suppose if 10 people come to show and have you $10 each then you can collect all the $100 and will give them to the winner of show.
If you are reading carefully then you will say that it is not making any profit, the competition business.
But it will make a huge profit as it will gather a lot of audience. Music and food is just the perfect combination and you without any investment will arrange music at the truck. Totally free of cost, all you need is a long stool where people can sing.
Now once you start to gather a sum of large audience then you will start making real profit as you can ask small businesses and probably some big companies to advertise on your truck. Don't stick anything on your truck, just have some boards where you can stick your advertisement. Well to answer the question why companies will come to you to advertise is that, firstly you move around City so hitting a large audience then as you will gather a loyal and large audience for your truck then it will also do publicity.
How about having a small mobile application for your food truck? That's not an advertisement but think about it for a while.
This helps you to
- Centralize your data and helps you to make any decision
- Promote your offers to your regular customers directly
- Take orders online and saves time for your customers
One of my friends recently wrote an article on it. Let me know if you need the link, I will check and share it with you.
first you have to choose the location where you want to travel and run the business.. for example Newyork city. if you want to promote your truck business in new york city you should be active in social media about your business and there are some groups and pages in facebook. you should follow and like their page for example new york group or new york city page. you have to post about your food items there ... then you get a lot of response from there.