How can I increase brand mentions and brand search volume for my news magazine?
I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.
Using quotes from other brands will help you increase your magazine's ranking. This is due to the use of trusted sources of information. You use popular resources https://edubirdie.com/citation/ieee/cite-an-article-journal/ for citation and your journal becomes recognizable. This principle is used in the scientific and educational segments. The citation rate is a well-known metric.
I think you need to incorporate a great SEO strategy, and link building. Write guest posts on various platforms. Produce press releases and publish them on related sites.
The biggest impact here is going to be link building for brand mentions. You need backlinks from unique root domains with high authority. There are a few key ways to do this, but they take time, money, and effort, so be prepared :)
Use help a reporter out, create a free account, and start being a journalistic source of information. You will answer queries related to your niche /strengths and often get backlinks and mentions to your website.
2. Cold outreach
Reach out to journalists and writers at websites in your niche. Start with smaller websites to help build your backlinks faster, as you likely won't get many replies from big media just yet. Reach out and ask to pitch a story for their site, or to collaborate on content and link building. Just be upfront and honest!
3. Hire a digital PR agency that can build links for you at scale
If you don't have the time to conduct outreach on your own, hire someone to do it
4. Join Facebook, LinkedIn, and Slack groups
There are countless groups on social platforms or Slack to join where you can connect with others in your niche to exchange links, content, and advice.
Unusual question. News magazines are usually a portal (inherently a brand). How's your readership and who is the magazine to serve? Why aren't other countries' targeted citizens reading? In another word, usually, if an article is being read, the URL is being used, and such URL has the magazine's branded domain name. Thereby, the URLs read should already reflect the brand. What's going on?
You need to link building on credible websites with an audience that shares content online. Now, I am not sure if you are already applying this technique but it is a good one to increase brand mentions. You can also write guest posts. Well, these two strategies are not as easy and straight forward as social networking but the results are great.