How can I increase brand mentions and brand search volume for my news magazine?
I am the CEO/Owner of Storify News, a news magazine. Please let me know how can I can increase brand mentions and search volume in the U.S., India, UK, Australia, and other countries.
Unusual question. News magazines are usually a portal (inherently a brand). How's your readership and who is the magazine to serve? Why aren't other countries' targeted citizens reading? In another word, usually, if an article is being read, the URL is being used, and such URL has the magazine's branded domain name. Thereby, the URLs read should already reflect the brand. What's going on?
You need to link building on credible websites with an audience that shares content online. Now, I am not sure if you are already applying this technique but it is a good one to increase brand mentions. You can also write guest posts. Well, these two strategies are not as easy and straight forward as social networking but the results are great.