How can I increase visibility to our website?
We run an online directory of Italian manufacturers with all contact accessible for free by wholesalers, distributors and importers.
How can we increase visibility to these recipients?
I was also looking for some marketing tricks for my website.. I found this site http://www.office-furniture-seo.com while searching online.. It really helped me in increasing my website traffic..
The trouble with directory marketing is that you have a chicken verses the egg situation.
Until you have lots of people using the directory it won't get noticed, but to get the traffic, people ned to notice you!
Offline marketing might be the best place to start. The joy of directories is that they make it quicker to source what you need (Ding Dong the Yellow Pages is dead).
Perhaps a targeted DM campaign that promotes the benefits of your directory, JV opportunities with those wholesalers listing (i.e. giving them the collateral to promote the fact that they can be found in your directory) and marketing in media where potential clients are using offline methods that could switch to your online directory.
Of course getting your listed companies to back-link and all that SEO is valuable too.
I would strongly suggest your identify your market via sector / segment. (i.e. italian fashion, leather goods) and build your presence with pinpoint focus. This may be as simple as organizing your website directory via sector / segment. One success always leads to another following the first one.
One of the best way to popularize and bring traffic to your website is by running ads. Target wide range of keywords which can probably covers all categories, which may increase your visibility globally.
I am 100% Agreed with Dave..
@ Luana, I would suggest you that you talk to your wholesalers, distributors and importers, to add your site's Badge or Widget which will have a link back to your site, this will be time taking but it will give you mileage in the long run and big G values too..
Keywords, back links via pr, tagging, blogging, and social media...but we keep forgetting that most of life for many is in-person.
So figure out some ways to get from behind the computer and to get out in person to meet those in your primary and secondary audiences. allow for people to subscribe to your mailing list in person and get them to connect with you via social media tools, in person.
Social Media Marketing would be one of the finest methods.