How do you get data about seasonal impacts on your business?
I intend to start up a business in skating and roller hockey in Toronto, Canada and would like to know the peak and off peak periods in order to plan for business development. How do I come across this data?
Analytics , Google, Aweber, Get Response or a number of other systems, which will give you live time analysis. Go to the city's web pages, get their take on the sport demographics. Local forums, even the professional teams have information on the high and low times of ticket sales.
I agree with Jeff. Talk to as many people as you can who are already using these facilities in Toronto. Talk to retailers that sell skating and roller hockey equipment to determine what their peak and down times are.
Depending upon your target market, talk to a group of parents about what they'd like to see in a skating and roller hockey business. If they're schlepping their kids to and from these programs, you can best believe they have some ideas for you. I did not look online for parent groups but there have got to be some in Toronto.
You could also talk to school coaches about their programs and when their peak and down times are.
'Down' time may just be the time when you are working the hardest to promote your new business. Good luck!
Try to diversify your business for season and look for another cities or even foreign countries to avoid any season effects on the business. Excellent marketing strategies and marketing study would keep you away from your question. Right marketing could keep the business years around. Do the homework. Pradeep Berry
Hi Hesham, you have great comments.
If I could add to this, I would suggest that you also look at what the competition is doing during the "Off session"
Then considering your business see what you can offer that is different.
There must be an association for this industry as there is for other sporting events in Canada. They should publish statistics on the peak and off peak periods for these activities. I would also determine who else is offering similar services and see what they say on their web sites about seasonality. Lastly, is there anyone interested in selling their skating and roller hockey business? They should be the best source of information and maybe the best way for you to go instead of starting from scratch.
Hello Hesham , Its not difficult to get any data for any business , For seasonal business you have to search for either the association of these seasonal impacts ,for sure they must be organized under unity or association or they must be represented in chamber of commerce as unit of traders working under them .
Google Adwords has a keyword planner. When you enter your list of keywords, it produces a graphical representation of keyword searches on a month-by-month basis. No, your ideal advertising model might not be online, but it will give you the data you need in terms of seasonal swing.
Look at other seasonal products in the category and model after them.
You can look at both competitive and complementary businesses.
Check local sporting goods stores and skating rinks. Also, look for local leagues and their schedules.