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Is it better to spend my marketing budget at the beginning of the month when sales are booming or the end of the month when sales drop?

I own an online store that sells locally in Lebanon, and I have allocated a marketing budget to be spent on Facebook, Instagram and Google AdWords advertising.

Usually, I get my sales in the first two weeks of the month, and after that, the number drops. Every month is the same for me regarding sales figures.

My question is when is it better to spend my marketing budget?
-In the first 2 weeks were my sales are booming?
-Or in the second 2 weeks when my sales drop?

Thank you in advance,
Serge Dagher

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