Is it better to spend my marketing budget at the beginning of the month when sales are booming or the end of the month when sales drop?
I own an online store that sells locally in Lebanon, and I have allocated a marketing budget to be spent on Facebook, Instagram and Google AdWords advertising.
Usually, I get my sales in the first two weeks of the month, and after that, the number drops. Every month is the same for me regarding sales figures.
My question is when is it better to spend my marketing budget?
-In the first 2 weeks were my sales are booming?
-Or in the second 2 weeks when my sales drop?
Thank you in advance,
You need consistent marketing.
You need a budget that is adequate to fulfill your needs.
But before anything else, you need a marketing strategy and then a plan of action. That will determine your budget.
Marketing with no strategy and plan is failed marketing.
To determine when to spend your marketing budget, first, you need to look back on your previous marketing campaigns to judge what is working/not working for you. The Business.com team recently published this guide which can help you measure the success of your marketing efforts thus far: How to Judge the Success of a Marketing Campaign. Hope this helps!
Serge, I think the answer is obvious that you should spend money when sales are booming, this is so-called "Peak moment" when some keywords are seasonal or increased by some periods as obvious samples. I take Black Friday sales, Christmas, or Valentine's Day.