How can I launch a classified website with a bang?
I have created a classified website that I am planning to launch in March 2015. Initially to start, my target audience will be in India and then the rest of the world. The website will list schools and users will be able to search schools according to their needs. What are the prerequisites to launching this website and how should I go about it?
You can make a Website Pre-Launch Checklist to ensure that you don't leave out on any essentials.
Make sure your checklist covers following aspects:
Copy-writing and functional/GUI errors
Compliance and Validation
SEO and search visibility
social media integration
legal and admin aspects
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Apart from a good marketing plan? Test and maximize your app's efficiency under load especially if there's going to be a lot of user-submitted content writing to the database all the time. Find a good host with southeast Asia or west coast US servers (and a CDN) that you can scale up. Look at starting and future projected costs (including technical support and management) relative to your budget if you exceed your goals for usage.
WIll you be entering all content yourself or will there be opportunities for schools to enter in their own content? Text only? Images? Video? You will need a database to store the data for searching. You can easily get going at Joomla.com and use an extension like SobiPro or FlexiContent for all the data fields. You will also need to build out a custom template or use one from a template vendor (i.e. Joomlart or RocketTheme).
Well prerequisites are mostly formalities. I'd suggest composing an email list of schools from your area and sending invitations, maybe a small launch party with some bloggers paid to cover the event, and if you can manage it a press release. These things are all optional but can help you establish presence with the relevant clients.
1.) Search all the schools in the area that you are interested in or that is advised according to school rating.
2.) Get 1 anchor school followed by another 2 by saying the other 2 are with you
3.) Do this by, listing their website, email, address, social media page to making an appointment with a head of a department, start with calling in favours.
4.) Another thing you can do is list all the schools and lock certain parts and then go and see the school and do the "You are up on the site now and this is how it works"
5.) Marketing this service will be challenging, so really determine what your Marketing budget is and do your numbers - steer away from saying "let's use Facebook"
6.) Facebook Algorithms have changed, so a Page is a double edged sword, you can have that and also tinker with a group page slowly where you can invite people to come in a closed environment; this requires moderation so weigh it out.
7.) Take great pictures of the schools, use a wide angle lens or ask a photographer, put more than one picture.
8.) Make sure your UI and UX of the first 3 clicks work for a new user and they know what they are doing.
9.) Make sure filters are clear and the front page shows some sort of school
10.) If you have a carousel go with that to show the schools
11.) Have a meaning full tagline
12.) Work with tuition house and speak to veterans about that, or speak to the tuition teachers as that could be a value add.
From Google search email address of maximum school located in India ,and there website URL than first through email marketing than go to there web sites and use there comments section give small comment and introduce your web site
It clearly depends on the Marketing Budget you have.. Note : For Every impression of your brand it cost.. So its prudent to ensure your Brand Visibility is targeted towards the right audience ...If you are selling a FMCG product then you need to use all the mediums available to connect and On the Face Advertisement works.. Since you are launching a classified website, the best way is to use Digital Only mode .. i.e Social Media, Adwords, Retargetting etc.. Get into alliances with some schools to give you space in their website for promotion.. like XYZ school is recommended by (your website)...