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While launching new product online, it is very important to have proper and planned marketing of your product. There are many ways you can use including social media, blogging etc where you can share updates regarding promotion of your product.
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It comes down to your resources which are primarily time and money. If you have a lot of either the answer becomes much longer. The basic strategy I use is that you create a website landing page and then direct all traffic to that landing page. Make sure you have a tracking code and goals for your analytics. - Colin
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First, what is your product? But for you to launch a product online, animated video might help. See samples here: http://bit.ly/1bkGIay
My question to you is what age group are you trying to attract you seem to have all the social networks professionals would use let me reframe that mature professionals would use most the young professionals today use a lot of other networks. So my question to you again what age are you trying to attract it's a mature group you need to do a little more research I do not see the AARP group if it's a group that's younger try checking out all of the websites used by young professionals.
I agree with Dana that the best way is to hire an expert to get excellent results.
Tie your FB to your Twitter account so that you get maximum exposure from FB updates. Look into Google Adwords and FB ads. Google has a wealth of knowledge on keywords and how to position yourself organically. Blogs are a good way to show your expertise but once you start a blog, be consistent. Blogs are a great way to add content to your website since Google searches for keywords and moves your website up in page rankings. Be sure to include your web address in every post.
For online marketing I would consider the use of video. Either an animation, a regular video or a combination of both can work. A video can easily be shared through the mentioned channels and it can be quite powerful in illustrating what your product is and why your client might need it. This can also be applied to services of course.
There can be downsides e.g. the video needs a certain quality and appeal to the target customer group and sometimes it can cost quite a bit (depending on your marketing budget) to make a good video, especially in a short production time.
If you want a great impact wheb you will launch your online book. You have to create website, all social media pages, google advertisement, paid campaigns, and also use liveadmins live chat support on your website.