Does anyone have any suggestions on marketing a services business, particularly a management consultant's service?
A consulting business may be delicate or quite tricky to market. It's like selling your skills to the skillful, your expertise to the expert especially for top level management consulting. So how do you recommend a consultant market their services? What is the most effective and what has not usually worked?
Start building case studies of companies you have helped. If you are just starting, do it for FREE for a couple, then start charging but build case studies. Consulting is a referral game because from a marketing perspective it's a very noisy place and unless you have a huge marketing budget, tough game. With that said, naturally you need the main pieces of marketing collateral in place, professional pieces but they don't need to be big and expensive just brief and attractive. Less is more. Lastly to stand out, get dialed into the new technology / marketing with social media and now mobile media because that makes you relevant and modern. a sharp mobile app with your brand can give you a unique separation from the crowded consulting space. Best Wishes.
Reach the audience thru SEOs and a smart web. It pays to invest in having a great simple website. 3 second rule-you have 3seconds to capture the audience's attention on your website. A further 7 seconds to keep them wanting to read more on your web pages.
There are many rules of thumb on how to do this, what to show, and how much to reveal.
My business is not developing websites, it's how to startup your business, elevate success and resell.
Frank, I am in the midst of doing this. Give me a call to chat if you'd like. I am about to launch my website today, so tomorrow would be better. BTW, I developed my website myself using wix.com...in retrospect I wish I had used wordpress.com instead, but oh well. If you are interested, please go to my LinkedIn page (Mitchell Bolnick) to find my contact information.
the best way is marketing services business is through networking and recommendations. You need to create a PR approach and develop relations. The best way is to penetrate the lobbies / guilds.. once you get a break-through then you can get further projects through references.
I would focus on a blanketed digital integrated marketing campaign. Please feel free to contact me to further discuss opportunities and suggestions concerning marketing a service-based business.
Just my thoughts
Demonstrate what the added value in knowing the market updates those really worth investing your time and follow them, and find out the speed and the priority of implementation of own unique measures
The only real thing that will make you marketable is to walk the walk and talk the talk
in other words don't be the consultant that says "I'm will help you build your business but lack you the ability to build you own"
it will show thru...this might help ...https://www.youtube.com/watch?v=34cOXw46biI
Give it away!
The best way to get people to pay you is to give what you know away (but do it smartly). Here's an example:
I wrote an article on here a little while back. How to get traffic to your website without 1st page Google rankings. WOW! now that is something a lot of people want to know. So - I tell them what you can do to achieve this. BUT...I don't tell people HOW to achieve it. This is the difference. By sharing the WHAT, I establish my expertise. The HOW establishes the paycheck.
Hope this helps and makes sense.
As an independent consultant, networking and referral work the best for me. As for networking, I utilize my own networks as well as the professional online community (e.g., LinkedIn) to first introduce myself via messaging and to see if i can schedule a call with them. It's been working pretty well but I have to admit it may be because I'm in an consulting business that does't' have too much competition yet (e.g., I'm a behavioral economist who consult on research and business strategy).
I also gave a talk recently on the topic related to my expertise at regional conference and it created some leads.
Play to your strengths. Give your consultancy of the topics/skills/services you know 100% through and through. Base your clients on your expertise and they will come back for more.